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Brand tracking survey analytics

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    Brand tracking survey analytics Brand tracking survey analytics Presentation Transcript

    • Brand Tracking Tools From SurveyAnalytics
    • Agenda
      • Why use SurveyAnalytics for Branding Research?
      • What tools can you use in your branding research strategy:
      • 2a. Real-Time Summary & export options to Stat software
      • 2b. Data segmentation & Online Comparison Report
      • 2c. Trend Report
      • 2d. Open-ended Text Analysis
      • 3. Question & Answer
      • 4. Conclusion
    • Why Use SurveyAnalytics?
      • Started in 2002, HQ in Seattle, WA
      • #172/500 fastest growing private companies in US
      • # 12 in Puget Sound Journal’s top 50 companies to watch
      • 10,000 + clients: QuestionPro, MicroPoll, IdeaScale
      • Online Surveys: Unlimited Surveys, Unlimited Reponses
      • Dedicated account manager & Access to 24/7 global support
      • Specialize in Advance market research tools that allows you to run studies such media testing, brand tracking, customer satisfaction (SCI,ASCI,NPS) MaxDiff,
      • and Conjoint Analysis.
    • Tools To Use In Your Branding Research Strategy
    • Track your Brand in Real-Time Real-time reporting capabilities saves $$$ -Deliver answers now. Never leave your client waiting. -Able to respond to market changes and brand perception quicker than others.
    • Track your Brand in Real-Time
    • Data Segmentation What are males saying compared to females? Find out by segmenting data for further analysis. -Responses in your survey -Custom variables uploaded through the Email list. -Custom Variables via panels -TIME (Date/Time)
    • Data Segmentation: Online Comparison Report
    • Trend Analysis: Review Reports via Date & Frequency
    • Open-Ended Text Analysis Tag Clouds - a visual depiction of user-generated tags. Tags are usually single words. Open-ended text analysis tools are extremely popular for tracking what people are saying about different brands! Find patterns &Turn words into visualizations Indentify most-used words Self-categorize & tag comments Text Analytics/Categorization – Set up your own categories & Tag comments that best fit Defined categories.
    • Categorization Tag Clouds
    • Question/Answer & Conclusion Esther LaVielle Chief Education Director SurveyAnalytics [email_address] Michaela Mora 817.494.2364 [email_address] Follow on Twitter @rinsights http://www.relevantinsights.com