Brand tracking survey analytics

Brand Tracking Tools From SurveyAnalytics

Agenda
Why use SurveyAnalytics for Branding Research?
What tools can you use in your branding research strategy:
2a. Real-Time Summary & export options to Stat software
2b. Data segmentation & Online Comparison Report
2c. Trend Report
2d. Open-ended Text Analysis
3. Question & Answer
4. Conclusion

Why Use SurveyAnalytics?
Started in 2002, HQ in Seattle, WA
#172/500 fastest growing private companies in US
# 12 in Puget Sound Journal’s top 50 companies to watch
10,000 + clients: QuestionPro, MicroPoll, IdeaScale
Online Surveys: Unlimited Surveys, Unlimited Reponses
Dedicated account manager & Access to 24/7 global support
Specialize in Advance market research tools that allows you to run studies such media testing, brand tracking, customer satisfaction (SCI,ASCI,NPS) MaxDiff,
and Conjoint Analysis.

Tools To Use In Your Branding Research Strategy

Track your Brand in Real-Time Real-time reporting capabilities saves $$$ -Deliver answers now. Never leave your client waiting. -Able to respond to market changes and brand perception quicker than others.

Track your Brand in Real-Time

Data Segmentation What are males saying compared to females? Find out by segmenting data for further analysis. -Responses in your survey -Custom variables uploaded through the Email list. -Custom Variables via panels -TIME (Date/Time)

Data Segmentation: Online Comparison Report

Trend Analysis: Review Reports via Date & Frequency

Open-Ended Text Analysis Tag Clouds - a visual depiction of user-generated tags. Tags are usually single words. Open-ended text analysis tools are extremely popular for tracking what people are saying about different brands! Find patterns &Turn words into visualizations Indentify most-used words Self-categorize & tag comments Text Analytics/Categorization – Set up your own categories & Tag comments that best fit Defined categories.

Categorization Tag Clouds

Question/Answer & Conclusion Esther LaVielle Chief Education Director SurveyAnalytics [email_address] Michaela Mora 817.494.2364 [email_address] Follow on Twitter @rinsights http://www.relevantinsights.com

Brand tracking survey analytics

by Survey Analytics

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