6 DIY Marketing Research Trends<br />A presentation by<br />Ivana Taylor from DIYMarketers.com<br />And Esther LaVielle fr...
What We’ll Cover <br /><ul><li>ABOUT Survey Analytics
Top Trends
How to Take Advantage of Them
How to Use theSurvey Analytics Tools</li></li></ul><li>About Survey Analytics<br />-Started back in 2002 in Seattle, WA<br...
President of Third Force Marketing and Publisher of DIYMarketers.com<br />DIYMarketing Expert and Book Editor for Small Bu...
Let’s Get Something Clear<br />Goal = Get More for Less<br />DIY tools DO NOT replace Good Research Methods<br />Leverage ...
#1 Tracking Social Media Chatter<br />WHY?<br />Facebook gets more weekly traffic than Google<br />Affordable<br /> <br />...
#2- Viral Surveys Allow Users to Share<br />
Post Your Surveys to Social Networks<br />
# 3 - Data Mining- How to Analyze Chatter<br />Identify & Categorize High Frequency Words<br />Review Recurring Phrases & ...
Set Up a Text Category<br />
How to Add Category<br />
Check Out the Charts!<br />
How to Use Tag Clouds<br />
A visual depiction of user-generated tags<br />Tags are usually single words<br />Surveys: Words from <br />Open-ended tex...
How to See Your Tag Cloud<br />
#4 Use Quick Engagement Polls<br /><ul><li>Similar to IdeaScale
It’s a constantly running survey
Collect feedback and use results for content and product improvement</li></li></ul><li>How to Set Up MicroPoll<br />
Preview of Poll<br />
How to Embed Micropoll<br />
Customize Poll and Results<br />
Embedded Poll<br />
#5 Crowd Source – Involve Users<br />IdeaScale.com allows your audience to brainstorm and you to harvest their ideas<br />
#5 – Going Mobile<br />Reach your target audience via smart phone<br />Save Trees: Use an iPad for Field Studies! <br /> <...
Facebook http://www.facebook.com/advertising/<br />#6 – Search Public Data Sets<br />
Check out public data sets like Google Public Data Explorer where you can find fantastic information like retail sales in ...
Opportunities for Professional Firms<br />
Don’t Leave Them “Unattended”<br />
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6 diy research trends final v.1

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The world of market research has changed. The following slides will take you through the top trends in the marketing research industry.

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  • Facebook gets more weekly traffic than Google in the US.  With more than 400 million users voluntarily tagging likes and dislikes, filling out detailed profiles and connecting to an average of 130 friends apiece.  Facebook is probably the world’s largest owner of private demographic and psychographic data in the world.  Twitter has ballooned to a point where it’s become the world’s watercooler.  Both of these tools give small business the uncanny ability to see inside the lives of their customers.  Not only that – but to see how their market speaks to them and about them – in their own words.  Don’t let this trend pass you by.Search the Twitter RSS Feed: Go to search.twitter.com and enter in your brand/company to see how people are talking about you.  Here is what a search on “BP oil spill” yields:Use TweetDeck to group specific segments of users or track key industry terms
  • Viral surveys are THE LATEST innovation in collaborative research. Viral marketing is everywhere, so why should market research be different?  There is too much emphasis on data as opposed to insight.  Surveys will evolve from being a one-way street between the respondent and the researcher to a more collaborative model.
  • .  In the same way that we’ve learned to communicate in 140 characters with Twitter, we will learn to survey using tools like MicroPoll for one-off polling that is quick, easy and cheap.  Your audience is in learning and interactive mode on Facebook and Twitter and polls are ideal ways to get their input and gather market data at the same time.  Start looking at research as a quantifiable conversation.-            Free polling applications are everywhere!  MicroPoll is my favorite.  But also check out TwitPoll, and PollDaddyalso has a facebook application.  Blogging platforms like WordPress also have polling plugins that you can use for your blog.
  • Making a poll is EASY!  Be sure to only focus on one specific question such as “Do you like pizza (yes/no).  When you write your questions, make sure that all possible options are included. 
  • .  One of the most common requests I get is to help people determine the market size for a potential new business.  All I can say is “Why pay a consultant when so much of the data is already there?!”-       Check out public data sets like Google Public Data Explorer where you can find fantastic information like “unemployment in the US, or “Cancer Cases in the US”.-       And for really interesting and fun information on everything from the number of white house visitors to social networks for women, check out Socrata – it’s a community site that opens government data to the community.  In a way it’s like a Wikipedia for data.  You upload a data set that you own and the community contributes to it.-       What if you wanted to get Amazon Book’s sales or find out what the gross profit for IBM was in 2008? Go toSemantifi.com where they’ve aggregated some of the most
  • You have the opportunity to “be the expert” and re-define your offering with the focus on the most valuable product that you provide – your expertise, experience and guidance.
  • 6 diy research trends final v.1

    1. 1. 6 DIY Marketing Research Trends<br />A presentation by<br />Ivana Taylor from DIYMarketers.com<br />And Esther LaVielle from Survey Analytics  <br />
    2. 2. What We’ll Cover <br /><ul><li>ABOUT Survey Analytics
    3. 3. Top Trends
    4. 4. How to Take Advantage of Them
    5. 5. How to Use theSurvey Analytics Tools</li></li></ul><li>About Survey Analytics<br />-Started back in 2002 in Seattle, WA<br /> <br />-#172 out of 500 fastest growing private companies<br /> <br />-6,000 + clients & growing<br />- SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll<br />Esther LaVielle: Chief Education Director  <br /> <br />
    6. 6. President of Third Force Marketing and Publisher of DIYMarketers.com<br />DIYMarketing Expert and Book Editor for Small Business Trends<br />Frequent Contributor to AMEX Open Forum<br />Blog Editor for QuestionPro & Survey Analytics<br />About Ivana Taylor<br />
    7. 7. Let’s Get Something Clear<br />Goal = Get More for Less<br />DIY tools DO NOT replace Good Research Methods<br />Leverage Existing Tools and Methods<br />
    8. 8. #1 Tracking Social Media Chatter<br />WHY?<br />Facebook gets more weekly traffic than Google<br />Affordable<br /> <br />Respondents/Fans/Followers want to share their opinion with you!<br /> <br />Real-time feedback = Real time Results<br /> <br />Presents unique core of opportunities to market to them<br />Impacts your brand reputation<br />
    9. 9. #2- Viral Surveys Allow Users to Share<br />
    10. 10. Post Your Surveys to Social Networks<br />
    11. 11. # 3 - Data Mining- How to Analyze Chatter<br />Identify & Categorize High Frequency Words<br />Review Recurring Phrases & Associations of Words (Collocations)<br />Present Open-ended Text Findings via Charts or <br />Tag Clouds<br />
    12. 12. Set Up a Text Category<br />
    13. 13. How to Add Category<br />
    14. 14. Check Out the Charts!<br />
    15. 15. How to Use Tag Clouds<br />
    16. 16. A visual depiction of user-generated tags<br />Tags are usually single words<br />Surveys: Words from <br />Open-ended text question types<br />What’s a Tag Cloud?<br />
    17. 17. How to See Your Tag Cloud<br />
    18. 18. #4 Use Quick Engagement Polls<br /><ul><li>Similar to IdeaScale
    19. 19. It’s a constantly running survey
    20. 20. Collect feedback and use results for content and product improvement</li></li></ul><li>How to Set Up MicroPoll<br />
    21. 21. Preview of Poll<br />
    22. 22. How to Embed Micropoll<br />
    23. 23. Customize Poll and Results<br />
    24. 24. Embedded Poll<br />
    25. 25. #5 Crowd Source – Involve Users<br />IdeaScale.com allows your audience to brainstorm and you to harvest their ideas<br />
    26. 26. #5 – Going Mobile<br />Reach your target audience via smart phone<br />Save Trees: Use an iPad for Field Studies! <br /> <br />Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565<br />
    27. 27. Facebook http://www.facebook.com/advertising/<br />#6 – Search Public Data Sets<br />
    28. 28. Check out public data sets like Google Public Data Explorer where you can find fantastic information like retail sales in US<br />Google Public Data Set<br />
    29. 29. Opportunities for Professional Firms<br />
    30. 30. Don’t Leave Them “Unattended”<br />
    31. 31. What’s In It For ME?<br />Opens new opportunities to do full-service R&D for difficult projects.<br />New customers<br />continued business relationships<br />low technology costs.<br />
    32. 32. THANK YOU<br />
    33. 33. Q & A<br />Esther LaVielle<br />Esther.rmah@surveyanalytics.com<br />http://www.surveyanalytics.com<br />blog.surveyanalytics.com<br />Ivana Taylor<br />ivana@diymarketers.com<br />www.diymarketers.com<br />

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