2014 Personal Technology Results Summary

  • 1,029 views
Uploaded on

The results are in! View a summary of the key findings from a 2014 technology study by mindsight and Survey Analytics as featured in CNBC, Yahoo Finance, Consumer Technology Daily News and more. …

The results are in! View a summary of the key findings from a 2014 technology study by mindsight and Survey Analytics as featured in CNBC, Yahoo Finance, Consumer Technology Daily News and more.

The survey was conducted in April 2014 to U.S. general population over the age of 18. We received nearly 9,000 completes at a 95% confidence level. Scroll through the presentation to see the questions asked and dive into the methodology of the study.

What Consumers Told Us:

- PHONES AND COMPUTERS ARE THE HARDEST TO LIVE WITHOUT
- MANY DISCOVER IN THE APP STORE OR FROM FRIENDS/FAMILY
- SOCIAL NETWORKING AND GAMES ARE MOST POPULAR APPS
- THEY HAVE MANY MORE APPS INSTALLED THAN THEY TYPICALLY USE
- THEY DOWNLOAD APPS MUCH MORE THAN THEY TYPICALLY DELETE
- THEY LIKE FREE APPS WITHOUT ADS
- MOST HAVE A CABLE SUBSCRIPTION, AND MANY ARE WILLING TO TRY DITCHING IT FOR OTHER SERVICES
- THOSE WHO WON’T SAY THEY’RE HAPPY WITH WHAT THEY HAVE
- OVER 60% CLAIM THEY’RE WELL VERSED IN CLOUD COMPUTING
- OVER HALF ARE REGULARLY BACKING UP THEIR DATA
- THEY SCAN FOR VIRUSES AND THREATS QUITE FREQUENTLY

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,029
On Slideshare
0
From Embeds
0
Number of Embeds
7

Actions

Shares
Downloads
4
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 1 technology study results summary 04.25.14
  • 2. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 2 Upper [lower] case letters denote statistical significance at the 95% [90%] confidence level. totalrespondents requirementsMETHODOLOGY the method to the madness. N= topgroups We conducted an online survey in April 2014 among among the general population. All respondents were required to be over the age of 18. Respondents were reported in total. Source: nationally representative sample source. over 18 years of age 8,853 April 2014 18+ TOTAL 8,853
  • 3. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 3 THETECHNOLOGYSTATS. key measure summary
  • 4. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 4 TOTAL (A) N=Among Device Owners DIFFICULTY TO LIVE WITHOUT THESE ITEMS T3B% iPhone 67 Android phone 67 Laptop 61 Desktop computer 55 Other smartphone 48 iPad 46 Smart watch 40 Google glass 39 Kindle 27 Other tablet 25 iPod/mp3 player 21 Videogame consoles (Xbox, PlayStation) 17 Among respondents who own the following devices, iPhones, Android phones and laptops are the devices that generate the highest agreement when asked how easy or difficult it would be to live without these devices. PHONESANDCOMPUTERSARETHEHARDESTTOLIVEWITHOUT. key measure summary Q: Thinking about the devices you own, please rate each one on a scale of 1 to 10 based on how easy or difficult it would be to live without these devices. Please use the scale where 1=Extremely easy to live without and 10=Extremely difficult to live without.
  • 5. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 5 TOTAL (A) N=Among Smartphone/Tablet Owners HOW THEY DISCOVER NEW APPS % App store 44 From friends/family 43 Browsing websites/online 38 Social media 32 Advertisements in other apps 17 TV 14 Radio 8 Other 4 Nearly 45% discover new apps to download via App Stores and a similar percentage discover them through friends and family. MANYDISCOVERINTHEAPPSTOREORFROMFRIENDS/FAMILY. key measure summary Q19. How do you discover new apps to download/install on your smartphone or tablet?
  • 6. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 6 TOTAL (A) CATEGORIES OF APPS THEY OWN % Social Media 54 Games 54 Weather 47 Music 45 Photo and Video 44 Entertainment 41 Navigation 39 Books 35 News 34 Finance 34 Food and Drink 34 Lifestyle 32 Health and Fitness 29 Over half have Social Media and Games installed on their devices. In addition, many also use Weather, Music and Photo/Video apps on their devices. SOCIALNETWORKINGANDGAMESAREMOSTPOPULAR. key measure summary Q17. Thinking about the apps that are installed on your tablet or other smartphone, which categories of apps do you currently have on your smartphone or tablet?
  • 7. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 7 On average, respondents who own tablets or smartphones have about 21 apps installed on their device. However in a typical week they don’t use nearly as many---the average number of apps used in a typical week is 8.3. THEYHAVEMANYMOREINSTALLED THANTHEYTYPICALLYUSE. key measure summary Q: Approximately how many apps are currently installed on your smartphone or tablet? Q: Thinking about all the apps that are installed on your smartphone or tablet, how many of them do you typically use in a week? AVERAGE NUMBER OF APPS INSTALLED ON DEVICE AVERAGE NUMBER OF APPS USED IN A TYPICAL WEEK Mean Mean 21.3 8.3
  • 8. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 8 About 40% claim to download apps Once Every 2-3 Weeks or More Often. 5% claim to download apps Once a Day or More Often. Generally, respondents download apps on a more frequent basis than they delete them. Comparatively, just over 30% delete apps Once Every 2-3 Weeks or More Often and only 2% claim to delete apps Once a Day or More Often. THEYDOWNLOADMUCHMORETHANTHEYTYPICALLYDELETE key measure summary Q11. How often do you typically delete apps from your smartphone or tablet? Q10. How often do you typically download apps? TOTAL (A) N=8853 HOW OFTEN DOWNLOAD APPS % Once/ 2-3 weeks or more often 43 Once/month- Once/2-3 months 40 Once every 4-6 months or less often 17 TOTAL (A) N=8853 HOW OFTEN THEY DELETE APPS % Once/ 2-3 weeks or more often 31 Once/month- Once/2-3 months 14 Once every 4-6 months or less often 5
  • 9. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 9 TOTAL (A) N=Among Smartphone/Tablet Owners APP ATTRIBUTE AGREEMENT T3B% I only download free app 67 I don’t like when the apps I download contain ads 63 I often use my device and/or apps to research products I’m shopping for while I’m in the store 45 I often get tired of the apps I’ve downloaded and delete them 33 It doesn’t bother me to have apps I don’t use 30 I download many apps, but then delete them shortly after 27 I download apps for work meetings/conferences 27 Among respondents who own smartphones or tablets, respondents agreed most with the the following statements I only download free apps, and I don’t like when the apps I download contain ads. Nearly 30% download apps for work meetings/conferences. THEYLIKEFREEAPPSWITHOUTADS. key measure summary Q: Below are a few statements about apps that may or may not describe you. Please rate each statement on a scale of 1-10 where 1= Does not describe me at all and 10=Describes me completely.
  • 10. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 10 TOTAL (A) N=8853 CABLE SUBSCRIPTION IN THE HOUSEHOLD % Yes 74 No 26 Among total respondents nearly three quarters currently have a cable TV subscription in their household. MOSTHAVEACABLESUBSCRIPTION. key measure summary Q13. Does your household have a cable TV subscription?
  • 11. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 11 TOTAL (A) N=8853 WILLINGNESS TO CANCEL CABLE IN FAVOR OF OTHER STREAMING SERVICES % Yes, I’d give it a try 65 No, not Interested 35 Many appear to be willing to cancel their cable TV subscription in favor of other streaming services—65% claim they’d be willing to give it a try. ANDMANYAREWILLINGTOTRYDITCHINGITFOROTHERSERVICES. key measure summary Q14. Would you be willing to consider canceling your cable TV subscription and use services such as Hulu, Amazon, Google, and Netflix to watch TV and movies?
  • 12. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 12 TOTAL (A) N=3098 BARRIERS TO CANCELLING CABLE SUBSCRIPTION % I’m happy with my cable TV subscription 52 I prefer to have both a cable TV subscription and other services like the ones listed above 37 These services don’t include the shows/movies that I currently watch 32 I’m not sure I’d like the selection of shows/movies 28 I don't know enough about these services 24 It’s too expensive 13 I’ve already tried using other services and I prefer cable TV instead 11 I am concerned that setting up these services will be complex/too difficult 10 I don't think the video/audio quality would be as good as cable TV 7 Among respondents who claimed they would be unwilling to cancel their cable TV subscription in favor of other services, just over half claim they wouldn’t switch because they’re happy with the service they already have. In addition, nearly 40% claim they prefer to have both cable TV and other supplemental streaming services. THOSEWHOWON’TSAYTHEY’REHAPPYWITHWHATTHEYHAVE. key measure summary Q14. Would you be willing to consider canceling your cable TV subscription and use services such as Hulu, Amazon, Google, and Netflix to watch TV and movies?
  • 13. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 13 TOTAL (A) N=8853 FAMILIARITY WITH CLOUD COMPUTING % I am well versed on the topic and could comfortably explain/discuss this topic 65 I know what cloud computing is, but my knowledge about it is quite limited 35 I’ve heard the word before, but I’m not familiar with it 22 I’ve never heard that term before; like a cloud in the sky? 7 65% claim they are very familiar with cloud computing and could comfortably explain the topic. Only 7% claim they’ve never heard the term before. OVER60%CLAIMTHEY’REWELLVERSEDINCLOUDCOMPUTING. key measure summary Q16. Which of the following best describes how familiar you are with cloud computing?
  • 14. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 14 TOTAL (A) N=8853 HOW OFTEN THEY BACK UP THEIR DATA % NET: Once a month or more often 56 Once every 2-6 months 21 Once a year or less often 11 Never 10 I don’t know what backing up data is 2 While many back up their data on a fairly regular basis, 10% claim they never back up their data on any of their devices and 11% do it once a year or less often. OVERHALFAREREGULARLYBACKINGUPTHEIRDATA. key measure summary Q: How often, if at all, do you back up your data on any of the devices you own?
  • 15. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 15 TOTAL (A) N=8853 HOW OFTEN THEY SCAN FOR VIRUSES OR THREATS % NET: Once a month or more often 76 Once every 2-6 months 14 Once a year or less often 5 Never 5 I don’t know what scanning for threats is 1 Over three-quarters claim to scan their devices for spam threats once a month or more often. In addition, 41% claim to do this once a week. THEYSCANFORVIRUSESANDTHREATSQUITEFREQUENTLY. key measure summary Q: How often, if at all, do you scan any of the devices you own for viruses and other spam threats? Please select one.
  • 16. MINDSIGHT | SPRING TECHNOLGY SURVEY RESULTS SUMMARYY 16 For more information about Mindsight and our favorite survey tool Opinion It visit: www.mindsightstrategy.com © mindsight 2014. if we knew what it was we were doing, it wouldn’t be called research. –einstein thank you.