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Sustain ITC's position as one of India's most valuable corporations through world class
performance, creating growing value for the Indian economy and the Company's stakeholders
To enhance the wealth generating capability of the enterprise in a globalizing environment,
delivering superior and sustainable stakeholder value
ITC's Core Values are aimed at developing a customer-focused, high-performance organization
which creates value for all its stakeholders:
As professional managers, we are conscious that ITC has been given to us in "trust" by all our
stakeholders. We will actualize stakeholder value and interest on a long term sustainable basis.
We are always customer focused and will deliver what the customer needs in terms of value,
quality and satisfaction.
Respect for People
We are result oriented, setting high performance standards for ourselves as individuals and
We will simultaneously respect and value people and uphold humanness and human dignity.
We acknowledge that every individual brings different perspectives and capabilities to the team
and that a strong team is founded on a variety of perspectives.
We want individuals to dream, value differences, create and experiment in pursuit of
opportunities and achieve leadership through teamwork.
We do what is right, do it well and win. We will strive for excellence in whatever we do.
We will constantly pursue newer and better processes, products, services and management
We are aware of our responsibility to generate economic value for the Nation. In pursuit of our
goals, we will make no compromise in complying with applicable laws and regulations at all
ITC's Agri-Business is India's second largest exporter of agricultural products. ITC is one of the
India's biggest foreign exchange earners (US $ 2 billion in the last decade). The Company's 'e-
Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by
empowering Indian farmers through the power of the Internet. This transformational strategy,
which has already become the subject matter of a case study at Harvard Business School, is
expected to progressively create for ITC a huge rural distribution infrastructure, significantly
enhancing the Company's marketing reach.
The company places computers with Internet access in rural farming villages; the e-Choupals
serve as both a social gathering place for exchange of information (choupal means gathering
place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the
procurement process for soy, tobacco, wheat, shrimp, and other cropping systems in rural India
has also created a highly profitable distribution and product design channel for the company—
an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural
India. The e-Choupal system has also catalyzed rural transformation that is helping to alleviate
rural isolation, create more transparency for farmers, and improve their productivity and
ITC e-choupal creatively leverages information technology to set up a meta-market in favor of
India's small and poor farmers, who would otherwise continue to operate and transact in 'un-
As of July 2010, services through 6500 E-choupal across 10 states, reach more than 4 million
farmers in about 40,000 villages. Free access to Internet is also opening windows of rural India
to the world at large.
ITC e-choupal is now being regarded as a reliable delivery mechanism for resource
development initiatives. Its potential is being tested through pilot projects in healthcare,
educational services, water management and cattle health management with the help of
several service providers including non-governmental organizations.
Classmate notebooks were launched with the initiative of contributing 1 rupee towards the
education of poor children from every four notebooks it sold.
Classmate, has launched a programme called Classmate Ideas for India challenge. The
programme would be a part of the company's centenary initiative. The nation-wide programme
would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for
India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200
colleges across the country.
ITC is a board-managed professional company, committed to creating enduring value for the
shareholder and for the nation. It has a rich organizational culture rooted in its core values of
respect for people and belief in empowerment. Its philosophy of all-round value creation is
backed by strong corporate governance policies and systems.
ITC’s corporate strategies are :
Create multiple drivers of growth by developing a portfolio of world class businesses
that best matches organizational capability with opportunities in domestic and export
Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards &
Packaging, Agri-Business and Information Technology.
Benchmark the health of each business comprehensively across the criteria of Market
Standing, Profitability and Internal Vitality.
Ensure that each of its businesses is world class and internationally competitive.
Enhance the competitive power of the portfolio through synergies derived by blending
the diverse skills and capabilities residing in ITC are various businesses.
Create distributed leadership within the organization by nurturing talented and focused
top management teams for each of the businesses.
Continuously strengthen and refine Corporate Governance processes and systems to
catalyze the entrepreneurial energies of management by striking the golden balance
between executive freedom and the need for effective control and accountability.
List of Products
In FMCG, ITC has a strong presence in:
Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Gold Flake Super
Star, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric
Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk
Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake.
Foods: (Kitchens of India, Aashirvaad, Mint-O, Sunfeast, Candyman, Bingo, Yippee, Sunfeast
Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods).
Apparel: Wills Lifestyle and John Players brands.
Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of
products in perfumes, hair-care and skincare).
Stationery: (Classmate and PaperKraft brands).
Safety Matches and Agarbattis: Ship, iKno, Mangaldeep, Aim brands.
Other businesses include:
Hotels: ITC's hotels (under brands including WelcomHotel) have evolved into being India's
second largest hotel chain with over 80 hotels throughout the country. ITC is also the
exclusive franchise in India of two brands owned by Sheraton International Inc.- The Luxury
Collection and Sheraton which ITC uses in association with its own brands in the luxury 5
star segment. Brands in the hospitality sector owned and operated by its subsidiaries
include Fortune and WelcomeHeritage brands.
Paperboard, Specialty Paper, Graphic and other Paper.
Packaging and Printing for diverse international and Indian clientele.
Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM
Level 5 company).
ITC’s Distribution Channel
• Its distribution reach is one of the largest in India – the FMCG business has a retail
network over 2 million retailers in the country, ranging from premium outlets in the
metros to small shops in the interiors of rural India.
• India, Americas, Europe, Middle East, Asia Pacific, Africa
• Transportation-Uses Delivery Vans, Rickshaws, Cycles, Autos
• Distributors are selected based on
– Infrastructures, Delivery Vans, Warehouse, Sales Force
– Population based (1 distributor per 20-25 thousand)
• The e-Choupal has become an alternative distribution channel for ITC products. About
10-15 per cent salt volumes are sold through this chain; so are 5 per cent of the biscuits
and confectionery items. And the numbers will grow once more Choupal Sagars get
• The other key element ITC is leveraging for the foods business is its tobacco distribution
chain. It has over 1.5 million tobacco retailers across the country, larger than Unilever's
distribution chain of over 1 million, virtually neutralizing the fact that it is a latecomer in
the foods game. That's not to say it hasn't had to create a separate distribution system
to sell Aashirwad atta and other FMCG products through kinara stores (3,50,000