Referral Strategy #BarCampSJ
by Raul Colon
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Presentation with my overview on starting a Referral Strategy from the Referral Engine Book.
Presentation with my overview on starting a Referral Strategy from the Referral Engine Book.
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Context
Connection
Community
Educational Brochures
Blog Posts on to’ do’s for business
Simplifying there message
Products that do less but do it elegantly
Narrowing our ideal target customer focus
Condensing advice from reams of relevant data into snack size digests
Balance High tech connections with high touch engagement
shared ideas
common interests
strategic relationships
Online - Content and Context
Offline - Connection and Community
Why your organization does what it does? Not a Mission Statement a Purpose
What Unique process of approach to doing business is going to act as the lever for delivery on your key point of differentiation?
What customer phrases are important indicators of a need for what you offer?
What behavior or practice would you like to teach your customers and prospects to better understand?
How many different ways can you use and reuse the content you create?
What is your plan to optimize your content, including audio, video, and profiles?
How can you move customer service and sales questions out into the public view?
What process will you use to introduce referrals as a condition of doing business with your organization?
What mechanisms will you employ to communicate frequent and consistent status updates with your customers?
What content co-branding, workshop, joint marketing, or creative partnership ideas will you employ to get your network active?
What tools and tactics will you create and employ to teach your network partners how to be better referral generators, and to generate more referrals for themselves?
What process will you create to ensure that you are making referrals as effectively as receiving them?
How will you track, capture, and communicate the progress and results you achieve on behalf of your referral leads?
What tools and processes will you utilize to acknowledge and appreciate your referral sources?