Dawn Moore Resume


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Dawn Moore-professional resume

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Dawn Moore Resume

  1. 1. DAWN MOORE (619) 665-2765 surfdawnpatrol@gmail.com PROFESSIONAL EXPERIENCE Presently Consultant/Independent Contractor • Slide Magazine-Advertising: selling advertising space for international surf publication. • Pacific Beach Surf Shop-Independent Contractor/Consultant: Buyer, managed re- development of website, re-branding PBSS, merchandised retail store, visual display, private label design and production & designed marketing pieces. The re-branding for PB Surf Shop is to emphasize their “go green” movement and re-establish the shop as the oldest surf shop in San Diego (1962). The goal is to become more involved with the community through a myriad of services, products, art & music events, and strengthen their relationship with The Surfrider Foundation. • Tisha Rae, Inc.-Operations Director/Consultant for small, Start-up Company. Producing small line of apparel & accessories. 2003 - 2007 MASI SURF/POLYNESIAN HERITAGE SURF SHOP Partner-Surfboards, Apparel & Accessories • Responsible for all aspects of a small, start up business. Responsibilities included, brand management, design, production of surfboards, apparel & accessories (hats and stickers), printed media, inventory, vendor relationships, partnerships, distributorships, web development, marketing, profit and loss. (Masi Saili was one of the head shapers for Gordon & Smith Surfboards for 15 years) • Managed and merchandised surf shop 2001 - 2006 ROAD RUNNER SPORTS Merchandising Manager, Men’s & Women’s Apparel • Responsible for private label apparel program for RRS & Activa, including design, sourcing, production-domestic and imports, negotiations, terms, Co-op, and vendor relationships. • Reported detailed sales reports monthly to Board of Directors • Worked with team to established strategies and goals for long-term growth • Conducted product education clinics with sales force
  2. 2. Dawn Moore continued…….Page 2 of 4 (619) 665-2765 surfdawn@gmail.com • Responsible for brand management • In charge of quality control in the distribution center for all apparel products; implemented processes for inspections and charge backs, resulting in $800k net savings in 2005 • Coordinated and assisted marketing/advertising teams with design and development of catalog production (on line & print), including pagination, catalog layout, catalog content, presentation, point-of-purchase, advertising, and marketing communications relating to apparel program. • Participated in retail sales events, company sponsored events, and occasionally merchandised retail store in San Diego. 2000 - 2001 INTERNATIONAL MALE Production Manager • Responsible for profit and loss – private label program • Managed Cut and Sew program. • Sourcing, negotiating, final selection of style, quality, and on-time deliveries. • Liaison with Design Department to insure every style’s integrity prior to production. • Reported to Director of Manufacturing. • Supervised production staff and warehouse staff 1998 -2000 EARTH PRODUCTS Operations Manager-Katin Surf, Inc. • Supervised all aspects of production and operation, and coordinated all production overseas. • Managed design teams in Costa Mesa and San Diego. • Responsible for Katin’s calendar. • Monitored inventory levels. • Responsible for Profit & Loss. 1993 - 1998 SAUCONY Merchandising Manager, Men’s & Women’s Apparel • Managed apparel program • Designed and produced men’s and women’s running/triathlon apparel and accessories. • Trained and motivated sales representatives on new seasonal lines • Presented apparel at trade shows and company meetings (200 reps & distributors). Prior work experience includes Retail, Design, Merchandising , Manufacturing & Consulting: Portfolio & References Furnished Upon Request On-line resume can be viewed under the portfolio tab on my website: surfdawnpatrol.com
  3. 3. Dawn Moore continued…….Page 3 of 4 (619) 665-2765 surfdawn@gmail.com Client base includes: Gordon & Smith, Fila Pro Beach Volleyball, Local Motion (Hawaii), Disguise International, Moteng International, Above The Rim, Label Whore, Señor Lopez, SMP, Charlotte Russe, Tropical Nights, and other various start-up companies. EDUCATION The American College, London BA, Fashion Design ACHIEVEMENTS , AWARDS , AFFILIATIONS & COMMUNITY SERVICE • Designs/work published in Surfshot, My Local Line Up TV show and mylocallineup.com, Vogue, Shape, Runner’s World, Triathlete Magazine, Performance, Bike Nashbar, Road Runner Sports, Saucony and California’s Best. • WindanSea Surf Club – Secretary 2010, web manager and co-events coordinator. • Surfrider Foundation Annual Art Gala, Del Mar - 2010: In charge of decorations for the event (polynesian theme). Also volunteered for the last 4 years at the event (bartending, food service, photographer), and donated tapa purses from Surf Dawn Patrol line to event for silent auction & raffle. • Rad Girls – photographer for surfboard catalog 2009 and 2010. http://www.radgirls.tv/ • Secretary Pacific Beach Surf Club 2008 & Member-At-Large 2007 (http://www.pbsurfclub.org/officers.html). • Muirlands Surf Team 2007 through 2009 - managed middle school surf team. (http://muirlandssurfteam.blogspot.com). • Paul Strauch Lecture at University of San Diego, March 22, 2007-Responsible for all marketing efforts pertaining to legendary surfer, Paul Strauch. (http://www.surfline.com/surf-news/press-release/pb-surf-club-ready-to-crouch-with- surfing-legend-paul-strauch_8329/ & http://www.surfshot.com/Surf %20Events/Paul+Strauch,+the+%22Gentleman+Surfer%22+at+USD+for+One+Evening+ +03222007-129474.html). • Ocean Allie Expression Session, January 27,2007-Organized & produced successful surfing event in less than 10 days: raised over $5,300 to go towards Breast Cancer . 1,000 attendees. (http://www.surfshot.com/Surf+Events/Ocean+Allies+Expression+Session+Sat, +January+20th+!!!-126667.html). • California Cruisin’ 10K-Liaison to event planner, Kathy Loper Events with 10K on Hwy 52. • San Diego Designer of the Year-Golden Hanger Fashion Award-1996 Portfolio & References Furnished Upon Request On-line resume can be viewed under the portfolio tab on my website: surfdawnpatrol.com
  4. 4. Dawn Moore continued…….Page 4 of 4 (619) 665-2765 surfdawn@gmail.com PERSONAL ATTRIBUTES I am accustomed to accepting responsibility and delegating authority, and am capable of working with and through people at all levels. Throughout my career, I have been able to plan, organize, develop, implement and supervise complex programs and special projects. I have a good sense of humor, and a personal dedication to producing timely, cost-effective results. I am honest and hardworking. Computer Skills: Microsoft Office programs (Outlook, Excel, Word, Power Point), Adobe-Illustrator & Photoshop, QuickBooks, Access, Oracle & Discoverer, and Forte. EXTRACURRICULAR I am an avid surfer, sailor and surf photographer, and l Iove to hike. I donate my time to the community by helping to organize events and/or obtaining sponsors for events to help organizations such as The Surfrider Foundation, Wild Coast and Breast Cancer. Portfolio & References Furnished Upon Request On-line resume can be viewed under the portfolio tab on my website: surfdawnpatrol.com