1. 7 Figure Sales Process
Stephen Pierce
Start
Set Sales Goals
Map The Sales
Process
Set Objectives For
Key Value Points
Measure Key Measure
Value Points Customer Actions
Look At What
You’re Doing
Identify Critical Problem?
Vulnerabilities What Is The Root Cause?
Look At Value
Proposition
Select Focus Of
Has Most Impact
Effort
Decide On And
Actions On Any Other Improve One Area
Activate Main
Efforts Are Wasted Of Business
Effort

2. Business From Scratch Process
Stephen Pierce
Start
Markets You’d
Like To Get Into Market Research
Products Search For PLR In Books
Those Markets
Reports Articles
Find Mailing Lists
To Advertise In
How Did Didn’t Pay
They Get
On List?
Paid
What Product? How Much? Review Sales Letter
Complementary
Product Comfortable
Paying This Price
Align Offer With Sales Letter Align With Price Paid
Upsell/OTO With
Free Opt-In Offer Bundles/Premiums
Your Product
7 Figure
Business
Created

3. Instant Sales Process For Speakers
Stephen Pierce
Start
What Do You
Find Out Topic
Usually Speak On?
Free Or Free Optimal Response
Paid
With Paid Events
Event?
Paid
For Events Where Assemble Great Value
You Can’t Pitch On One Website
Promote Domain
From Your Existing
Name Only
Resources
OTO/Bundle Offer
Easy To Click
Continuity-Based And Buy
6 Figure
Business

4. Creating A Winning Value Proposition Process
Stephen Pierce
Start
Addresses Market, What’s Valuable
Not Your Product Create Value Map To Them
Constituents Objectives/Roles Metrics Interior And Interior/Exterior
Exterior Strategies Challenges
No Yes
Does Product
Keep Mapping Impact Each How Does It?
Item On List?
Simple Statement
For Each Item On List
Create Value Make Statements For
Proposition Table Each Item You Impact
We Can Help Customers
Improve X Through X
Value Proposition
Created For Product
Repeat
For Other
Products

5. AdWords Process: How To Choose A Market
Amish Shah and Larry Ostrovsky
Start
Find The Right Niche
Keyword Research
Find Affiliate Networks Find Affiliate Payouts Enter Keyword In Google Look For Competitors
For Volume
Find The Right
PPC Money Directly Pertain To Keywords No Too Many
Your Market Competitors?
Exotic Effective
Yes
Use Keyword Tools Which Other Markets
Do They Pertain To? Yes
Long Tail Contextual Like
Competing?
Competitive Run In Complementary No
Intelligence Markets Later
Find On Google, Look For Affiliate Keywords They Are
Find Average Payouts Watch Their PPC Ads
Yahoo and MSN Activity Bidding On
Consistent
High Position?
Structuring Yes
Profitable Market
Campaign

6. AdWords Process: Managing A Campaign
Amish Shah and Larry Ostrovsky
Start
Regroup Keywords
Remove Underperforming
Keywords
CTRs Tight Keywords Tight
Are Ads Relevant?
Buy New Domain
Yes
Google
Are Landing Pages Relevant?
Slapped?
Run Same Start With At Least Two Ads
Campaign No
Test Ads and Landing Pages
Test At Least Two Landing Pages
Analyze Web Site Logs
Find Search Keywords Add Keywords To
They Use To Find You PPC Campaign
Analytics

7. AdWords Process: Managing A Campaign
Amish Shah and Larry Ostrovsky
Analytics
Supported By Major
Finds Money Keywords
Affiliate Networks Keyword-Level Tracking
Run Reports
PPC Spending PPC Revenue PPC Conversion Rate
Google Analytics
Track User Flow
On Site
Improvements
Based On Data

8. AdWords Process: Structuring A Campaign
Amish Shah and Larry Ostrovsky
Start
Ads Must Fit
Keywords
Create Tight
Keyword Ad Groups
Congruent With Create Keyword High Quality Score
Ads and Keywords Targeted Landing Pages For Lower Click Price
Configure Settings
Show Ads Evenly For Clicks As Quickly As Separate Search and Turn Content Choose Language and
Accurate Testing Possible Content Network Network On Or Off Geographic Ad Delivery
Campaigns
Managing A
Campaign

9. Keyword Money Machine Process
Amish Shah and Larry Ostrovsky
Start
PPC To Test Market
PPC Results To
SEO Discovery
SEO Discovery To
Theme-Based Sites SEO Proven Keywords
Theme Sites
New Market Discovery
Silo Of PPC Campaign Impressions
Find Synonyms
Track 3 Kinds Of Keywords Click-Through
Drill Down On These
Keyword Silo Converted
Theme Site
Keywords People
Drill Down On These
Are Using To Search
Repeat

10. Advanced Profit Marketing: Increasing Profits
Mike Filsaime and Tom Beal
Traffic Exchanges Content Sites
PPC/CPA Networks Start
Viral Marketing
Email Solo Ads Get More Traffic Viral Videos, Audios
and Reports
eBay
Radio/TV Spots Buy Borrow Create/Seeding Reprint Articles
Press Releases Blog Reviews
Joint Ventures Integration Marketing Affiliates
Newspaper/Mags Public Speaking
Ad/Email Swaps Free Giveaways Co-Registration
Direct Mail SEO/Linking
Sales Process
Email And Forum Sigs
Lose $ On Front End If
Your Funnel Is Deep Increase Conversion Increase Profit Per Sale
Free Offer Opt-In Upsell/One Time Offer Cross-sell/Integration Stick Strategy
If It Requires Work
Test And Improve
Don’t Use It
Offer And Guarantee Exclusive Bonus Headline Price Point Audio/Video/Graphics
Increase Frequency
Expand Marketing Better Info Packaged
Funnel Differently
Back End Products New Products Recurring Billing
7 Figure
Business

11. F.A.S.T. Profits
How MikeFilsaime.com Comes Up With Projects
Start
Eyes Open
Pay Attention To Find Perfect Product
Show Them Free IQ
Needs Of Market To Bring To Market
Improve On Existing How Did You Do That? Survey The Market New Twist On Old Idea Brain Dump
Technology Thing
Lead Gen With Upsell Single Biggest Problem Hot Market Twist
Factor
Not Backend Design Product For
Benefit End User
Weigh The
Factors

12. F.A.S.T. Profits
How MikeFilsaime.com Comes Up With Projects
Weigh The
Factors
How Long To Fits With
Complete? Hedgehog?
Don’t Fall In Love With Your Idea
Get Objective Feedback
Staff Reflections Masterminds
KISS: Don’t Get It
Delegate Everything
Right, Get It Going
Make A List Of Staff Supplies Project Manager
Prioritize List
Everything Needed All Parts Puts It Together
Fixed Deadline One Project At A Time Get To Know People
Do First, Expect Nothing Spoil Them
Acquire JV Partners
Attend Offline Events Over-Deliver

13. Building Momentum:
The Flywheel Effect
Mike Filsaime and Tom Beal
Start
Follow A Pattern
Set The Wheel In Motion
Of Build-Up
Make It Go Away What’s The What Steps To Build
Confront The Facts
Problem? Momentum?
Fix It
Attain Consistency
Stay In Your 3
Be A Hedgehog
Circles Sweet Spot
Breakthrough
Maintain
Consistency

14. Following Your Vision
Mike Filsaime and Tom Beal
Start
Define Your Vision
Gain Clarity Specific Vivid Picture Define Your Vision Time-Based Goals
Assimilate Vision Into Communicate
Company Culture Vision By Example
Post Vision And Align With
Mission On Wall Company Mission
In Your Office And Values
When Making Consult Vision And
When Setting Goals
Big Decisions Mission
Repeat
When
Needed

15. Integration Marketing Process
Mike Filsaime and Tom Beal
Start
Proven, Consistent Targeted Accurate Metrics For
Conversion Rate Complementary Product Potential Partners
Other People’s Order Other People’s
Leverage Marketing Real
Pages (Upsell) Autoresponder Series
Other People’s Estate Of Others Other People’s
Member’s Areas Success Pages
Other People’s Other People’s
Thank You Pages Log Out Pages
Other People’s Co-Registration
Exit Pops Lead Offers
Keys To Successful
Other People’s
Integration
Web Sites
Make Integration Pay JV On Back End To Offer Better Than Partner In Your Accurate Higher Than Normal
Easy For Partner Make Up For Special Regular Price Target Market Metrics Affiliate Commission
Find Partners With
Proven Front End Offers
Integrate Upsell/Back Encourage New Front
End On Thank You Page End Product Creation
Plug And
Play Traffic

16. Order/Sales Process
MikeFilsaime.com
Start
Free Offer
No Exit Pop To
Opt-In? Free Prospect
Capture “Nos”
Yes
Offer/OTO
No
Buys? Downsell
Yes
No
Upsell Buys? Free Prospect
Yes
Integrate With No
Buys? Silver Customer
JV Partner
Yes
Gold Customer
New-Found Money Elite Customer
No Effort

17. F.A.S.T. Profits
How MikeFilsaime.com Evaluates Projects
Start
Project To Be
Scratch Project
Evaluated
Brings Happiness
From Doing It
Will It Be No
Fun?
Runs Without Me Yes
No
Can It Be
Automated
10X Growth OK? Yes
No
Scales With Is It
Technology Scalable?
Leverages Yes
Resources
No
Can I Take
More
1 Year Off Time Off?
Yes
Enjoying Every Minute
Consider
Profits
Runs Without Me

18. Staffing Process
Mike Filsaime and Tom Beal
Start
Find Staff They Already Know And Like You
Clarity On Needs
Always Looking
Go Ahead And Ask Put Out Call To List Craig’s List
Out For Talent
Know Your Perfect
Candidate
Get The Right People How To Hire Staff Then Decide Where You’re Going
Go Over The Top
With Position Use A Forum Platform
Description Filter Applicants Test Ads TopGrading
For Application Process
Create A Fun Place To Work
Interns – University Students Positions To Staff First Virtual Or In-Office
Staff HelpDesk First
In-House Admin Asst Hands-On Guys VP/Right-Hand Bookkeeper Graphics A/V Copy/Content Writer
Outsource/Outtask
Until Staffed