The bigger picture
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  • 1. The Bigger Picture Lets Make It Happen Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 2. A Unique Concept To Grow Vegetables At Our Own Farms or Contract Farming, And Supply The Same To Our Own Customers. “Farm to Home” Own the farm produce and customer as well. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 3. Promoter, Owner & Farmer Akshaya Home Farms is promoted and owned by Suresh Iyer. He has over 27 years of professional experience. He has worked with corporates like Intelligroup. Till recently he was heading the operations of a large engineering services firm. Has travelled to the US, Far East and Middle East on business trips. Has also visited several farms and ranches in the US. He has a passion for farming and conceptualised “Farm to Home” to eliminate middle men and provide farm fresh vegetables at a fixed cost every week to homes directly. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 4. VISION To grow and supply superior quality of farm fresh vegetables to homes directly, with exceptional customer service and eventually emerge as the category leader. We grow 50%+ of the vegetables in our own farms and procure Potato, Onion, Ginger, Garlic, Capsicum, Carrot & Cabbage and some other vegetables from outside or other farmers nearby. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 5. The Bigger Picture Grow to around 1000 customers in Hyderabad Develop Alliance Partners in – Bengaluru, Chennai, Vizag, Mysore, Trichy, Coimbatore, Navi Mumbai, Pune, Nagpur, Gurgaon, NOIDA &^ Faridabad. Grow to around 15,000 customers in all the above cities and to generate projected revenues of INR 25.00 Crores annually. Timeline for the point above next 18 to 24 months. Exit by selling to a large supermarket chain or other web based retailers. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 6. Alliance Partners PROCESS & STEPS 1. Sign up with “Akshaya Home Farms”, for use of “Farm to Home” and the www.myhomefarm.in portal for a one time fee of Rs. 3.00 lakhs. 2. Visit Hyderabad, visit to farm, seeing the packing, kitting and delivery process and if possible a customer interaction. 3. Your city specific vegetable basket variety planning, pricing of the vegetable baskets, investment planning, and routing planning will be carried out. 4. Commence activity farming, sourcing and procuring in your city, it takes six weeks to launch the activity. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 7. WHAT “AKSHAYA HOME FARMS “WILL PROVIDE -1 1. “Akshaya Home Farms” – will provide: i. Vegetable Basket Variety planning ii. Vegetable Basket Pricing iii. Right to use the “Farm to Home” brand iv. Rights and privileges to use the backend software for business administration and front end for customer log-ins. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 8. WHAT “AKSHAYA HOME FARMS “WILL PROVIDE -2 2. 3. 4. 5. Inputs for farming planning, farming practices and management, and discounted price of seeds and bio-fertilisers, bio-pesticides, & bio-stimulants from a leading seed company. Inputs for packing planning and assistance in routing planning and delivery. Assistance in sales generation and localised marketing plan. We propose to have an all India toll free customer assistance / care center at Hyderabad, which will serve all the alliance partners. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 9. WHAT ALLIANCE PARTNER NEEDS TO DO - 1 1. 2. 3. 4. Have either on lease or owned cultivatable land of around 20 acres. Alternatively contract farming option can also be explored. Land should have sufficient water for irrigation, may be wells, or borewells, if the farm land has already drip irrigation it is an added bonus. Should do farming activity and grow some of the vegetables like – Brinjal, Beans, Green Chillies, Bitter Gourd, Bottle Gourd, Ivy Gourd, Snake Gourd, Ridge Gourd, all leafies like Palak, Pudina, Kothmir, Methi and Amantharus, Ladies Finger (Okra), Cucumber (kheera) and Tomato any local varieties as need be. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 10. WHAT ALLIANCE PARTNER NEEDS TO DO - 2 4. 5. 6. 7. 8. 9. Have a warehouse / godown (around 1500 to 2000 sq ft), where packing activity and kitting will be done. Hire on contract or own Tata Ace vehicle for delivery of the vegetable baskets (costs Rs. 26,000.00 per month including driver and fuel for upto 2,500 kms per month, cost in Hyderabad) Hire packing and delivery staff (labour + entry level executive) Buy plastic vegetable crates (costs Rs. 150.00 in Hyderabad) Order for food grade plastic packing covers Obtain trade license from the Agriculture Marketing Committee (costs Rs, 3000.00 in Hyderabad) Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 11. PROJECTIONS & PROFITABILITY 1. With a customer base of 1000 (“Vegetable Basket @ Rs. 1400.00), figures being monthly the annual revenue projections can be taken at Rs. 1.68 Crores. 2. Margins can be in the range of 30% gross and 15% net. Margins can be further improved by bringing in efficiencies and reducing wastages. Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009
  • 12. Thank You Suresh Iyer Farmer & CEO Akshaya Home Farms +91 9866-572-972 farmer@myhomefarm.in www.myhomefarm.in Farm : Survey No. 479, Ksheerasagar Village, Vantimammidi - 502279, Siddipet Highway, A.P. Warehouse: Survey No. 157/11,Chandra Reddy Complex, Manovikasnagar, Hasmathpet Road, Bowenpally, Secunderabad - 500009