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  • 1. Kingfisher Airlines ……… .The king of good times
  • 2.
    • One of the fastest growing industries in the world.
    • Origin of Indian aviation industry can be traced back to the year 1912.
    • India has the private airlines as its key players
    • 75% of the market share is owned by the private sector.
    • Problems that the Indian aviation industry is facing and thus immediate attention is needed.
    AVIATION INDUSTRY
  • 3.
    • High rising prices of the ATF.
    • The cost of labour is rising in our country
    • Shortage of skilled labour
    • Infrastructure constraints.
    • Main players in the aviation industry....
    • Jet airways
    • Kingfisher
    • Indian
    • Spice jet
    • Air India
    AVIATION INDUSTRY
  • 4. MARKET SHARE
    • Current Scenario
    • Jet Airlines + Air Sahara-> Jet & Jet Lite -> 29.4 %
    • Kingfisher + Deccan -> 28.9 %
    • Indian Airlines + Air India -> 19.8%
  • 5.
    • Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines
    • Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft.
    • There are tools for mood lighting such as web chat, inseat plugins for music, liveTV with 16 channels on each seat
    • 100 percent E ticket airline
    Kingfisher airlines
  • 6.
    • POLITICAL FACTORS
    • 1) Open sky policy
    • 2) FDI limits: 100% for Greenfield airports
    • 74% for the existing airports
    • 100% through special permission
    • 49% for airlines.
    • ECONOMICAL FACTORS
    • 1) Contribution to the Indian economy.
    • 2) Rising cost of fuel.
    • 3) Investment in the sector of aviation.
    • 4) The growth of the middle income group family affects the aviation sector
    PESTEL ANALYSIS
  • 7.
    • SOCIAL FACTORS
    • 1) Development of cities leads to better services and airports.
    • 2)Employment opportunities.
    • 3)Safety regulations.
    • 4) The status symbol attached to a plane travel.
    • TECHNOLOGICAL FACTORS
    • 1) The growth of e-commerce and e-ticketing.
    • 2) Satellite based navigation system.
    • 3) Modernisation and privatisation of the airports.
    • 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited.
    PESTEL ANALYSIS
  • 8.
    • ENVIRONMENTAL FACTORS
    • 1)The increase in the global warming.
    • 2)The sudden and unexpected behavior of the atmosphere and the dependency on whether.
    • 3)Shortage of the infrastructural capacity
    • 4)Tourism saturation .
    • LEGAL FACTORS
    • 1) FDI limits
    • 2) Bilateral treaties
    • 3) Airlines acquisitions and the leasing cost.
    PESTEL ANALYSIS
  • 9.
    • PRODUCT
    • Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72.
    • After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red.
    • Here we emphasis on the kingfisher airlines.
    The 4Ps ….
  • 10.
    • PLACE
    • Covers even the toughest terrains in the country, and the services ranges from Ahmadabad to Agartala and to the major cities such as Delhi, Bangalore, and Chennai etc.
    • The main strategy that kingfisher follows is to target the metro cities or the tier 1 cities in India.
    • PROMOTION
    • There are many events and advertisements through which kingfisher airlines is promoted.
    • There are multiple touch points and finer promotional services working for the promotional activities.
    • Loyalty and frequent flyer programs are also carried out.
    The 4Ps ….
  • 11.
    • PRICE
    • The price segments that kingfisher targets is the higher income group as well as the upper middle class background.
    • There are a few segments that are majorly for the youth and the high lifestyle segments.
    • Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher.
    • Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.
    The 4Ps ….
  • 12. S.W.O.T. ANALYSIS
    • STRENGTHS
    • Strong brand value and reputation in the minds of customers.
    • Quality of the service.
    • Route rationalization.
    • First airline to have a new fleet of airbuses.
    • Quality and continuous innovation.
    • WEAKNESSES
    • Still a not in profit organization.
    • High ticket pricing.
    • Facing a tough competition from competitors.
  • 13.
    • OPPORTUNITIES
    • The expanding tourism industry.
    • The non penetrated domestic market.
    • International market.
    • Untapped air cargo market.
    • THREATS
    • Competitors
    • Infrastructure issues.
    • Fuel price hike.
    • Tourism saturation
    • Economic slowdown.
    • Promotions and sponsorship declining.
    S.W.O.T. ANALYSIS
  • 14. SUGGESTIONS
    •  
    • Reduce the labor cost
    • Simplify the flight operations
    • Offer more transparent pricing
    • Get smart on fuel
    • The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry
    • Different modes of pricing should be taken care of.
  • 15.
    • THANK YOU