Mobilizing for Social Change         How to Build Activist           Communities…Building Community… to Change the World… ...
What Do I Want To Accomplish           Today?Empower and activate participantsMake some friends!Learn about community proj...
Three SectionsCommunity OrganizingModern ContextHow Do We Win?   Where Do I Start?!?... A Few   Initial Questions…
A Few Initial Questions…-What is your passion? What really makes  you tick?-Who/Whom do you want to work with?  What is yo...
Suresh’s StoryB. Sc. Physics7 years at ScotiaMcLeod– Built $30 million private client wealth  management practice5 years r...
The Change We Seek isCoincident with the Process for           Change
Community Organizing
Components of Overall Strategy-Develop Founding Documents-Consensus models-Key Roles and Organizational  Responsibilities/...
Challenges… there will be many!      Might as well be aware… anticipate… Differing perspectives and agendas… different  wa...
What Is The Most Important       Realization?
Community Organizing…regardless of the issue focus… is about building community!       The goal is to structure and organi...
Building A Volunteer TeamEmpower othersBe collaborative!... Co-create…Ask people what they want to doRemember that people ...
Key Roles and Responsibilities‘Organizers’… ‘Facilitators’Social Media/Web supportDocumentation                Focus on ta...
Develop Founding DocumentsBasis of UnityDecision MakingOperating Structure
Consensus Decision MakingDo you want to be precise?What is the consensus threshold?– Occupy Vancouver used a 90/10 modelDe...
Running Effective MeetingsDistribute agenda in advanceProper facilitationTake minutesDistribute and centralize minutes
Building CampaignsIdentify theme… ‘we are the 99%!’Identify symbol– Red square– Blue dropThink about events… actions...Ide...
Community Engagement‘Grassroots’ mobilization‘Grasstops’ mobilization– List marketingSpeaking at related eventsParticipati...
Online StrategyUse Facebook and Youtube to reachgrassroots…Use Twitter to reach politicians andmediaFacebook represents sc...
Media and MessagingFocus on key messages… CLASSElessonIdentify spokes people thatunderstand issues… Enbridge NoiseDemo les...
List ManagementAlways collect contact info!Make sure that list is used regularlyTarget messaging to match how yousolicited...
Key MessagesDominant Institutional structures(capitalism and corporations)reinforce the selfishness and greed
Taking Things To The Next          Level
What’s the Problem? Actions are small Impact is small Actions are uncoordinatedWHY?
Movements versus CampaignsNot something we organizeA part of the collective consciousnessUnstructured‘Leaderless’Non-hiera...
Principles To EmbraceTransparency‘Leaderless’… what does this mean?Decentralized
The Modern Context
The Story of Capitalism                       Capitalism                                            Social Alienation…    ...
The Way Forward… rebuild         communities… Eco-villages Co-operative/communal living Co-location spacesFocus on Localiz...
What do we need to do?...           CollaborateChallenges… Differing ‘Lens’… way of viewing the world Differing ‘Language’...
The Importance of Physical Space! The Occupy Lesson… Trust takes time to build The challenges of differing perspectives, g...
Problems We Need To SolveFinancing the transitionHow we work together
What Does the World We Want To       Build Look Like?Leaders are directly accountable topeople – Participatory democracySu...
Technological TransformationThe Forces at Play          Broadband P                     roli   feration                   ...
Values TransformationThe Forces at Play                       Clima                            te      C h an             ...
The Tipping PointThe Forces at Play              Values Trans                          fo   rmation                       ...
Old Paradigm                  New ParadigmPrivacy                       TransparencyClosed                        OpenIsol...
Collaboration Exercise  Identify one thing that you    are willing to work ontogether… and the next step…
How Do We Win?
Mass Mobilization… convergence!Impact policy makersBuild solidarityBuild community
Convergence in the Streets…   convergence of Ideology… embracing… collectively… a newway of being in the world
Decentralization and Federation…Connect decentralized networksusing technologyShare information, resources, bestpractices
We need to create the spaces          where…We can share ideas and perspectivesso that we can ‘converge’ onsomething we al...
Central ConceptsSolidarity… unity in difference…ConvergenceDialogueShared Space
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Mobilizing for social change2

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A few lessons from my recent front line organizing experiences, as well as a few thoughts on the larger picture.

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Mobilizing for social change2

  1. 1. Mobilizing for Social Change How to Build Activist Communities…Building Community… to Change the World… byRebuilding Community!
  2. 2. What Do I Want To Accomplish Today?Empower and activate participantsMake some friends!Learn about community projectsExplore collaboration opportunitiesCommunicate what I have learned throughmy diverse range of experience…START A CONVERSATION…Mobilize… activate!
  3. 3. Three SectionsCommunity OrganizingModern ContextHow Do We Win? Where Do I Start?!?... A Few Initial Questions…
  4. 4. A Few Initial Questions…-What is your passion? What really makes you tick?-Who/Whom do you want to work with? What is your tribe?-Who will work with you now?-What resources do you have available to you?-What do you want to learn?-What is your story?... What lead up to this moment?
  5. 5. Suresh’s StoryB. Sc. Physics7 years at ScotiaMcLeod– Built $30 million private client wealth management practice5 years running Catalyst Capital Partners3 years studying philosophy at SFU1. 5 years raising hell!– Occupy, Maple Spring, DefendOurCoast, Enbridge Noise Demo, BC Social Forum
  6. 6. The Change We Seek isCoincident with the Process for Change
  7. 7. Community Organizing
  8. 8. Components of Overall Strategy-Develop Founding Documents-Consensus models-Key Roles and Organizational Responsibilities/Structure-Running Effective Meetings-Building Your Volunteer Team-Building Campaigns-Community Engagement-Online strategy-Media and messaging-List management
  9. 9. Challenges… there will be many! Might as well be aware… anticipate… Differing perspectives and agendas… different ways of viewing and talking about the world People participate for various reasons Not everyone will be constructive We will do collaboration exercise!
  10. 10. What Is The Most Important Realization?
  11. 11. Community Organizing…regardless of the issue focus… is about building community! The goal is to structure and organize communities that have a strong collective purpose!
  12. 12. Building A Volunteer TeamEmpower othersBe collaborative!... Co-create…Ask people what they want to doRemember that people participate fora range of different reasonsBuild community!Organize different event types!
  13. 13. Key Roles and Responsibilities‘Organizers’… ‘Facilitators’Social Media/Web supportDocumentation Focus on tasks and responsibilities as opposed to fixed positions… be flexible… don’t get attached to particular roles… share responsibility
  14. 14. Develop Founding DocumentsBasis of UnityDecision MakingOperating Structure
  15. 15. Consensus Decision MakingDo you want to be precise?What is the consensus threshold?– Occupy Vancouver used a 90/10 modelDefendOurCoast… 80/20 wasproposedDo you use progressive stacking?Are your facilitators trained properly?
  16. 16. Running Effective MeetingsDistribute agenda in advanceProper facilitationTake minutesDistribute and centralize minutes
  17. 17. Building CampaignsIdentify theme… ‘we are the 99%!’Identify symbol– Red square– Blue dropThink about events… actions...Identify resources– People– Money etc…
  18. 18. Community Engagement‘Grassroots’ mobilization‘Grasstops’ mobilization– List marketingSpeaking at related eventsParticipating in community groupsIdentify free media/publicationchannels
  19. 19. Online StrategyUse Facebook and Youtube to reachgrassroots…Use Twitter to reach politicians andmediaFacebook represents scaleEnsure that you stay activeEnsure many people participate…represent whole team!
  20. 20. Media and MessagingFocus on key messages… CLASSElessonIdentify spokes people thatunderstand issues… Enbridge NoiseDemo lessAt events, have identified mediacontacts and a media desk
  21. 21. List ManagementAlways collect contact info!Make sure that list is used regularlyTarget messaging to match how yousolicited email… no spam!If possible, segment lists…
  22. 22. Key MessagesDominant Institutional structures(capitalism and corporations)reinforce the selfishness and greed
  23. 23. Taking Things To The Next Level
  24. 24. What’s the Problem? Actions are small Impact is small Actions are uncoordinatedWHY?
  25. 25. Movements versus CampaignsNot something we organizeA part of the collective consciousnessUnstructured‘Leaderless’Non-hierarchicalMomentum driven!... The problem isthat momentum is hard to sustain
  26. 26. Principles To EmbraceTransparency‘Leaderless’… what does this mean?Decentralized
  27. 27. The Modern Context
  28. 28. The Story of Capitalism Capitalism Social Alienation… Structural the destruction Imbalance of community Silos, territorialismEconomic Inequality Systemic Oppression and the inability to collaborate Dominant Institutional structures (capitalism and corporations) reinforce the selfishness and greed
  29. 29. The Way Forward… rebuild communities… Eco-villages Co-operative/communal living Co-location spacesFocus on Localization and rebuilding community solidarity
  30. 30. What do we need to do?... CollaborateChallenges… Differing ‘Lens’… way of viewing the world Differing ‘Language’… way of talking about the world Differing goals and agendas Prioritizing self interest over collective interest…
  31. 31. The Importance of Physical Space! The Occupy Lesson… Trust takes time to build The challenges of differing perspectives, goals and agendas can only be resolved by spending time together!
  32. 32. Problems We Need To SolveFinancing the transitionHow we work together
  33. 33. What Does the World We Want To Build Look Like?Leaders are directly accountable topeople – Participatory democracySustainable: respect for Mother EarthEgalitarian: respect all individualsequally – Need to recognize structure imbalances
  34. 34. Technological TransformationThe Forces at Play Broadband P roli feration Real Time Infrastructure Increase in Processing Power Power at Edge of Network t of Memory Decrease in Cos High VISIBILITY and Connectedness What Does this lead to?
  35. 35. Values TransformationThe Forces at Play Clima te C h an ge Financial Marke t Collapse of Power Discontent! Shifts in Global Balance lture Western Cu in tation a gmen tion and Fr onte xt Aliena rit ual C /Spi ol istic ce of H n Abse
  36. 36. The Tipping PointThe Forces at Play Values Trans fo rmation The Tipping Point!! rmatio n gical Transfo Technolo So What Now?
  37. 37. Old Paradigm New ParadigmPrivacy TransparencyClosed OpenIsolated CollaborativeHierarchical FlatCentralized DecentralizedGlobalization LocalizationSelf interested Part of EcosystemSolely focused on financial Focused on triple bottomprofit (corporations) lineEmployees are ‘workers’ Employees are humanProgress quantified by ROI Progress quantified by SROIUse technology to increase Use technology to buildproductivity communityInsular view of world Holistic view
  38. 38. Collaboration Exercise Identify one thing that you are willing to work ontogether… and the next step…
  39. 39. How Do We Win?
  40. 40. Mass Mobilization… convergence!Impact policy makersBuild solidarityBuild community
  41. 41. Convergence in the Streets… convergence of Ideology… embracing… collectively… a newway of being in the world
  42. 42. Decentralization and Federation…Connect decentralized networksusing technologyShare information, resources, bestpractices
  43. 43. We need to create the spaces where…We can share ideas and perspectivesso that we can ‘converge’ onsomething we all agree on…We can develop trust in each otherThese spaces need to be both in thereal world… and virtual…In doing so…
  44. 44. Central ConceptsSolidarity… unity in difference…ConvergenceDialogueShared Space

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