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Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops
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Web Marketing & Web Analytics Workshop Mumbai. TFMA India Web Analytics Workshops

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Web Analytics and Business Optimization Workshop in Mumbai by Seby and Suresh Babu, Co-Chair of TFMA India

Web Analytics and Business Optimization Workshop in Mumbai by Seby and Suresh Babu, Co-Chair of TFMA India

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  • 1. www.nabler.com Web Analytics workshop TFMA India 2012The Digital Analytics Company www.nabler.com
  • 2. www.webmarketingacademy.in• What do you think are the objectives of the website?• Based on the objectives, what do you think should be the KPIs?• Who do you think are some of the target segments?• From visitor behavior, how do we know what kind of target segment the user belongs to?• What would be the measures for each of these segments?• What is conversion?• What is a micro conversion?• Home page – what can be measured here?• If you had access to some data points, what changes would you make? The Digital Analytics Company www.nabler.com 2
  • 3. http://techaiglesystems.com• What do you think are the objectives of the website?• Based on the objectives, what do you think should be the KPIs?• Who do you think are some of the target segments?• From visitor behavior, how do we know what kind of target segment the user belongs to?• What would be the measures for each of these segments?• What is conversion?• What is a micro conversion?• Home page – what can be measured here?• If you had access to some data points, what changes would you make? The Digital Analytics Company www.nabler.com 3
  • 4. http://chemtronicsindia.com• Target audience?• How do we identify in GA the target audience?• How do we know if the site is meeting the needs of various target segments?• What should be some of the KPIs that this should track?• What should be the conversions that the site should track? The Digital Analytics Company www.nabler.com 4
  • 5. Organic traffic analysis – example• Business services customer• Wanted to rethink their SEO strategy.• Based on our framework, we could figure out – The list of pages that lost ranking and the list of pages that retained ranking (in this particular case we found that the pages had very high bounce. After pages were rewritten, things got better) – Found the section on the website that had a high number of duplicate content problem. This was resolved. – We found out the common theme keywords that brought high volume and high conversion. This was then used for modifying the SEO strategy for new pages The Digital Analytics Company www.nabler.com 5
  • 6. Checklist - setup1. Do you have an unfiltered master profile?2. Have you created duplicate profiles for applying filters?3. Have you excluded internal traffic?4. Have you defined goals?5. Have you created funnels for the goals?6. Have you created a document that documents the GA configuration?7. Have you made a distinction between admin users and regular users?8. Have you configured Internal site search?9. Have you integrated google adwords?10. Have you integrated google webmaster?11. Tagging for campaigns? The Digital Analytics Company www.nabler.com 6
  • 7. Checklist – setup contd..12. Have you used event tracking?13. Have you used custom variables?14. Virtual pages? The Digital Analytics Company www.nabler.com 7
  • 8. Checklist - reporting1. Have you explored intelligence events?2. Have you created a custom alert?3. Have you created an advanced segment?4. Have you created a custom report?5. Have you ever used a secondary dimension while looking at a report?6. Have you ever used in-page analytics report? The Digital Analytics Company www.nabler.com 8
  • 9. Thank YouNabler Web Solutions Pvt. Ltd. Phone : +91-80-4937-2900Level 1&2, Corporate Court, Fax : +91-80-254-24367No. 15, Infantry Road, info@nabler.comBangalore - 560001, KarnatakaNabler LLC Phone : 347-809-33238410 Pit Stop Ct. Fax : 646-619-4979Concord info@nabler.comNorth Carolina28027 The Digital Analytics Company www.nabler.com 9

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