Search Marketing       & Web Analytics
Avinash Kaushik          Kaushik.net100% proceeds donated to The SmileTrain, Doctors Without Borders andEkal Vidyalaya
Page Rank            Alexa Rank   Keyword Density
Digital Marketing Measurement   Model – Avinash Kaushik                    Source: http://traf.kr/Ns8f4Y
Measure Value not Visits
How & What to Measure ?   Identify Business      Objectives     Goals, & KPI’s
AK - Custom ReportsSource: http://goo.gl/09Npp http://goo.gl/Jo0wH
Micro ConversionDownloads                       Careers      Bookmarks Newsletter Subscriptions               Share
Measure Micro Conversion
Helps us understand visitor Intend          Step 3
Set up - SEO, PPC, SocialMedia Campaigns for MicroConversion
ExerciseWrite down 3 main keywords that youlike traffic to your website/blog
ExerciseTell the person sitting next to you,what is your business is and yourlocation.
Measure Long Tail Keywords
Long Tail KeywordsPhase containing 3 or more words Flight tickets from Bangalore to Mumbai       Advertising Agency in Mum...
Why Long Tail Keywords ?Around 70 % traffic from long tail keywords          High Conversion Rate  High Quality Traffic   ...
Measure Socialness
Same Company ??
Thank youSuresh BabuPhone: +91 9731388721suresh@webmarketingacademy.inLinks: http://bit.ly/tfmaindiawww.webmarketingacadem...
Photo Credits:http://www.flickr.com/photos/cc511/http://www.flickr.com/photos/scobleizer/http://www.flickr.com/photos/ober...
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TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics

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Suresh Babu, Co-Chair of TFMA India 2012, Slides and PPT's on Web Analytics and Search Marketing in TFMA Mumbai

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TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics

  1. 1. Search Marketing & Web Analytics
  2. 2. Avinash Kaushik Kaushik.net100% proceeds donated to The SmileTrain, Doctors Without Borders andEkal Vidyalaya
  3. 3. Page Rank Alexa Rank Keyword Density
  4. 4. Digital Marketing Measurement Model – Avinash Kaushik Source: http://traf.kr/Ns8f4Y
  5. 5. Measure Value not Visits
  6. 6. How & What to Measure ? Identify Business Objectives Goals, & KPI’s
  7. 7. AK - Custom ReportsSource: http://goo.gl/09Npp http://goo.gl/Jo0wH
  8. 8. Micro ConversionDownloads Careers Bookmarks Newsletter Subscriptions Share
  9. 9. Measure Micro Conversion
  10. 10. Helps us understand visitor Intend Step 3
  11. 11. Set up - SEO, PPC, SocialMedia Campaigns for MicroConversion
  12. 12. ExerciseWrite down 3 main keywords that youlike traffic to your website/blog
  13. 13. ExerciseTell the person sitting next to you,what is your business is and yourlocation.
  14. 14. Measure Long Tail Keywords
  15. 15. Long Tail KeywordsPhase containing 3 or more words Flight tickets from Bangalore to Mumbai Advertising Agency in Mumbai Summer Boot camps for kids Andheri
  16. 16. Why Long Tail Keywords ?Around 70 % traffic from long tail keywords High Conversion Rate High Quality Traffic Less Competitive Insight on User Intention
  17. 17. Measure Socialness
  18. 18. Same Company ??
  19. 19. Thank youSuresh BabuPhone: +91 9731388721suresh@webmarketingacademy.inLinks: http://bit.ly/tfmaindiawww.webmarketingacademy.in
  20. 20. Photo Credits:http://www.flickr.com/photos/cc511/http://www.flickr.com/photos/scobleizer/http://www.flickr.com/photos/oberazzi/http://www.flickr.com/photos/tonythemisfit/
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