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TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
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TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics

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Suresh Babu, Co-Chair of TFMA India 2012, Slides and PPT's on Web Analytics and Search Marketing in TFMA Mumbai

Suresh Babu, Co-Chair of TFMA India 2012, Slides and PPT's on Web Analytics and Search Marketing in TFMA Mumbai

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Transcript

  • 1. Search Marketing & Web Analytics
  • 2. Avinash Kaushik Kaushik.net100% proceeds donated to The SmileTrain, Doctors Without Borders andEkal Vidyalaya
  • 3. Page Rank Alexa Rank Keyword Density
  • 4. Digital Marketing Measurement Model – Avinash Kaushik Source: http://traf.kr/Ns8f4Y
  • 5. Measure Value not Visits
  • 6. How & What to Measure ? Identify Business Objectives Goals, & KPI’s
  • 7. AK - Custom ReportsSource: http://goo.gl/09Npp http://goo.gl/Jo0wH
  • 8. Micro ConversionDownloads Careers Bookmarks Newsletter Subscriptions Share
  • 9. Measure Micro Conversion
  • 10. Helps us understand visitor Intend Step 3
  • 11. Set up - SEO, PPC, SocialMedia Campaigns for MicroConversion
  • 12. ExerciseWrite down 3 main keywords that youlike traffic to your website/blog
  • 13. ExerciseTell the person sitting next to you,what is your business is and yourlocation.
  • 14. Measure Long Tail Keywords
  • 15. Long Tail KeywordsPhase containing 3 or more words Flight tickets from Bangalore to Mumbai Advertising Agency in Mumbai Summer Boot camps for kids Andheri
  • 16. Why Long Tail Keywords ?Around 70 % traffic from long tail keywords High Conversion Rate High Quality Traffic Less Competitive Insight on User Intention
  • 17. Measure Socialness
  • 18. Same Company ??
  • 19. Thank youSuresh BabuPhone: +91 9731388721suresh@webmarketingacademy.inLinks: http://bit.ly/tfmaindiawww.webmarketingacademy.in
  • 20. Photo Credits:http://www.flickr.com/photos/cc511/http://www.flickr.com/photos/scobleizer/http://www.flickr.com/photos/oberazzi/http://www.flickr.com/photos/tonythemisfit/

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