Google AdWords: Display Ads
and Remarketing

Aditi Jain
Faculty, Web Marketing Academy
Google Advertising Networks:
The Search Network
The Google Display Network
(GDN)
Where can Ads appear with
AdWords ?
• Google Search Network : Google search,
Google Shopping, Google Maps, Google
Images, ...
Targeting elements on the
Display Network
• Keywords:

https://support.google.com/adwords/answer/2404186?hl=en&ref_topic=3...
Display Ads
• Text Ads: https://support.google.com/adwords/answer/1704389?hl=en
• Static and Rich media Image Ads:
https:/...
Ad Gallery
Ad Gallery Ad Formats
AdWords for Video
What is Remarketing
Remarketing is a feature that lets you reach people
who have previously visited your site, and show
th...
Display remarketing
Target the users who visited your website and show
tailored ads on the display Network.
• Step 1: Crea...
Set up Display Remarketing:
Step 1
Step 2: Getting the Code
The Remarketing Code email
Creating a New Remarketing
List
....Contd
Creating a Campaign for
Remarketing
Creating a Campaign for
Remarketing

Remains Unchecked
Adding the List to the Campaign
Dynamic Remarketing
• Allows you to show dynamic message/images to the
users based on the content they viewed on your
webs...
Adding Dynamic Remarketing
Changing the Remarketing Code
RLSA –For Search Ads
• Remarketing lists for search ads (RLSA) is a
feature that lets you customize your search ads
campai...
Step 1:
Step 2:
Remarketing for Mobile Apps
How to: https://support.google.com/adwords/answer/2476688?hl=en Go to
section “Add the Remarke...
Getting the code for Mobile App

Click on “Tag”
....Contd

Choose Mobile
App and the
appropriate
Operation system
from the
dropdowns.
Remarketing for Youtube Channel
How to: https://support.google.com/adwords/answer/2545661?hl=en
LINK YOUR YOUTUBE CHANNEL ...
Creating a Video Remarketing List
Thank you!!!

Email: aditi@webmarketingacademy.in
Call: +91 8884049333
Website: www.webmarketingacademy.in
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Social Media Week Bangalore PPT. Display Ads & Remarketing Workshop hosted by Web Marketing Academy

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Social Media Week Bangalore 2014, Speakers deck. Google Display Ads, Remarketing Training & Workshop Series hosted by Web Marketing Academy in #SMWBangalore. Visit www.webmarketingacademy.in for your Google Adwords, Display Ad and Remarketing Training

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  • ***If you have a "Search Network only - Standard," "Search Network with Display Select," or "Search & Display Networks - Standard" campaign, you won't be able to add remarketing lists to your campaign.
  • Social Media Week Bangalore PPT. Display Ads & Remarketing Workshop hosted by Web Marketing Academy

    1. 1. Google AdWords: Display Ads and Remarketing Aditi Jain Faculty, Web Marketing Academy
    2. 2. Google Advertising Networks: The Search Network
    3. 3. The Google Display Network (GDN)
    4. 4. Where can Ads appear with AdWords ? • Google Search Network : Google search, Google Shopping, Google Maps, Google Images, and Google Groups and search partner sites like AOL etc • Google Display Network: Google sites (like Google Finance ,YouTube, Blogger, and Gmail) and thousands of partnering websites across the Internet. This network also includes mobile sites and apps.
    5. 5. Targeting elements on the Display Network • Keywords: https://support.google.com/adwords/answer/2404186?hl=en&ref_topic=3121944 • Topics: https://support.google.com/adwords/answer/2497832?hl=en&ref_topic=3119139 • Interests and Remarketing: https://support.google.com/adwords/answer/2497941#survey=true • • • • Managed Placements: https://support.google.com/adwords/answer/2471182 Gender: https://support.google.com/adwords/answer/2580383?hl=en Age: https://support.google.com/adwords/answer/2580383?hl=en Targeting settings on GDN: https://support.google.com/adwords/answer/1209882?hl=en&ref_topic=3121944
    6. 6. Display Ads • Text Ads: https://support.google.com/adwords/answer/1704389?hl=en • Static and Rich media Image Ads: https://support.google.com/adwords/answer/1704389?hl=en • Engagement Ads: https://support.google.com/adwords/answer/3265312?hl=en • Video Ads: Ad Gallery: https://support.google.com/adwords/answer/2375465?hl=en&ref_topic=3119118 AdWords for Video: https://support.google.com/adwords/answer/2375464?hl=en&ref_topic=3119118
    7. 7. Ad Gallery
    8. 8. Ad Gallery Ad Formats
    9. 9. AdWords for Video
    10. 10. What is Remarketing Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. • Types of Remarketing: I. Remarketing for Display Network II. Remarketing Lists for Search ads III. Dynamic Remarketing IV. Remarketing for Mobile Apps V. Remarketing for Youtube Channels.
    11. 11. Display remarketing Target the users who visited your website and show tailored ads on the display Network. • Step 1: Create a Remarketing List setup in the Shared Library (https://support.google.com/adwords/answer/2454064) • Step 2: Copy the tag (code) and place it in all the pages of your website (https://support.google.com/adwords/answer/2476688?hl =en&ref_topic=3122877) • Step 3: Create a remarketing only or an integrated campaign to target the customers on the list. (https://support.google.com/adwords/answer/2454003?hl =en&ref_topic=3122877)
    12. 12. Set up Display Remarketing: Step 1
    13. 13. Step 2: Getting the Code
    14. 14. The Remarketing Code email
    15. 15. Creating a New Remarketing List
    16. 16. ....Contd
    17. 17. Creating a Campaign for Remarketing
    18. 18. Creating a Campaign for Remarketing Remains Unchecked
    19. 19. Adding the List to the Campaign
    20. 20. Dynamic Remarketing • Allows you to show dynamic message/images to the users based on the content they viewed on your website • Works only when your account is linked to a merchant centre account • Can be created by using Campaign type as Display Network only – Remarketing • How to: https://support.google.com/adwords/answer/3122586 • More on how to place tag for Dynamic remarketing: https://support.google.com/adwords/answer/3103357
    21. 21. Adding Dynamic Remarketing
    22. 22. Changing the Remarketing Code
    23. 23. RLSA –For Search Ads • Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google. • https://support.google.com/adwords/answer/27 01222?hl=en • Should have at least 1000 users on the list • Can have a different list size as compared to Display List.
    24. 24. Step 1:
    25. 25. Step 2:
    26. 26. Remarketing for Mobile Apps How to: https://support.google.com/adwords/answer/2476688?hl=en Go to section “Add the Remarketing Tag to your Mobile App” After Clicking on +New Tag, enter other information and save to get to the next screen
    27. 27. Getting the code for Mobile App Click on “Tag”
    28. 28. ....Contd Choose Mobile App and the appropriate Operation system from the dropdowns.
    29. 29. Remarketing for Youtube Channel How to: https://support.google.com/adwords/answer/2545661?hl=en LINK YOUR YOUTUBE CHANNEL IN ADWORDS:
    30. 30. Creating a Video Remarketing List
    31. 31. Thank you!!! Email: aditi@webmarketingacademy.in Call: +91 8884049333 Website: www.webmarketingacademy.in
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