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Selling Strategies Of Retail Banking
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Selling Strategies Of Retail Banking

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Selling Strategies Of Retail Banking Presentation Transcript

  • 1.
    • SUBMITTED BY:
    • ROLL NO. NAME
    • GAURAV BHATT
    • NIKUNJ JAIN
    • POOJA SHRIVASTAVA
    • 29 PRASHANT BANSAL
    • 44 SONAL BATRA
    • 46 SURBHI KHANDURI
    SUBMITTED TO : Mr. SHASHANK MEHRA FACULTY OF MARKETING RESEARCH CASE OF URBAN VS. RURAL CUSTOMER MEASURING EFFECTIVENESS OF SELLING STRATEGIES OF RETAIL BANKING
  • 2. Contents B WHAT IS RETAIL BANKING ? 1 BACKGROUND OF RETAIL BANKING 2 PROBLEM IDENTIFICATION. 3 APPROACH TO THE PROBLEM 4 B DATA ANALYSIS 5 CONCLUSION 6
  • 3.
    • The term ‘Retail Banking’ encompasses various financial products.
    • Different types of deposit accounts, housing-consumer-auto and other types of loan accounts, demat facilities, insurance, mutual funds, Credit and Debit Cards, ATM and other technology-based services, stock-broking, payment of utility bills, reservation of railway tickets, etc.,) catering to diverse customer groups, offering
    WHAT IS RETAIL BANKING?
  • 4. Background of Retail Banking
  • 5. Sercice f Focus Technology Focus Customer Focus Product Focus Text Problems identified Retail Banking
  • 6. Selling Strategies Urban Rural Text
    • Through Sales and Promotion
    • Personalized Selling
    • Through phone or net Banking
    • Bank Campaigns
    Medium Which affects our purchase desion Selling Strategies
  • 7. Rise in Banking Extensive Product Line Revenues are Generated through fees ” size fits all aproach.” Revenues through margins Technology Banking Traditional Banking
  • 8. Products Offered Products Offered Banks Savings A/c Senior citizen A/c NRI A/c Home Loans Vehicle loan Agri Loan
  • 9. Approach to the Problem The Hypothesis testing has been done by applying F test and Factor Analysis. We have Drawn 12 Hypothesis . Ho ( Null Hypothesis) Ha (Alternative Hypothesis) The entire data analysis consists of several stages. Hypothesis Hypothesis Testing Data Analysis
  • 10. Research Design Exploratory Research Sampling & Sample Size Data Collection Procedure Steps taken for Research Design
  • 11. Consumer purchase behavior Model
  • 12. Income Distribution
  • 13. Sources of Transactions
  • 14. Awareness of the bank
  • 15. Influential Driver
  • 16. Multiple Services
  • 17. Selling Stategies
  • 18. Security factor RURAL URBAN
  • 19. Services RURAL URBAN
  • 20. Activities RURAL URBAN
  • 21. Technology RURAL URBAN
  • 22. Networking RURAL URBAN
  • 23. Customized Products RURAL URBAN
  • 24. Conclusion(Rural) Rural consumer relies on secondary facts majorly through word of mouth Rural customers prefer security over services 1 Rural people usually prefer personalized banking. 2 . 3 For Rural Customer Does not prefer Easy Location 4 5 The prime concern for rural customer is “interest rates”
  • 25. Conclusion(Urban) Media has become the primary source of information for urban customers The urban customers seek for the multiple services 1 The urban customers are more tech savvy 2 . 3 Urban Customer prefer quick services 4 5 Urban customers opt for the bank whose networking is very strong
  • 26. Recommendations
    • Rural areas should not be ignored & given equal attention as of the urban areas.
    • Ambience should be admired by the rural as well as urban customers.
    • There’s lot of scope in retail banks which the people are not aware of ,hence customer service should be provided.
    • Emphasis should be laid on the promotions in retail banking sector.
    • There should exist a corporate social responsibility towards rural customers as well as urban customers.
  • 27.
    • Lack of awareness among people regarding banks products and services.
    • People may not give correct information regarding their income etc .
    • Unwillingness from the side rural of people to cooperate.
    • Bank may not give correct information regarding their product and services.
    • Data is taken from a specific region only.
    Limitations of research
  • 28. Thank You !