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  • 1. What is Medical Tourism Department The Medical Tourism department receives requests daily, either by telephone or by e- mail, from potential patients all over the world.
  • 2. • Once the request is received, the department contacts the patient in order to ask for more information on the requested treatment, such as medical history, diagnosis, doctor´s reports etc.
  • 3. • Having gathered these, the department arranges either an online or a telephone appointment with the patient. • The online appointment can be done by using a variety of sources, be it as simple as a Skype chat.
  • 4. • The Medical Tourism department helps the patient with the travel arrangements, offering various discounted flight options to the patient. • Once the flight is reserved, the Medical Tourism department not only books the hospital but also books a hotel room for the patient’s pre- and post-surgery stay, if needed.
  • 5. • The hotel includes transportation service from the airport to the hotel, and from the hotel to the airport, for our medical tourism patients. • This innovative concept helps us provide a full package that includes diagnosis, treatment, and pre and postoperative stay all in one place, for the comfort and security of our patients.
  • 6. • The Medical Tourism department can either program the patient’s trip back home, or arrange some sightseeing trips to various cultural centers around the city, if the patient is allowed by his or her specialist.
  • 7. Why we need this department • To promote our hospital & products in international plat form. • Competitive advantage • More revenue generation
  • 8. Who will work in this department • Srividhya – HOD • Abijit – Product executive • Surendra – Product executive
  • 9. What will do? • Lead generation • Paid OPD Campaigns in targeted countries • Networking • Online marketing • Online meetings • Signing up MOU with concern party • Coordinate with Business heads for business follow up with core leads • Hospitality & Patient care
  • 10. How we will do? Website E- mail Marketing Telephone Social Media Networks Direct Marketing
  • 11. To whom we are going to market • Individual Doctors • Clinics • Hospitals • Embassies of targeted countries • MedicalTourism facilitators • Ministry Of Health department • Tour/Travel agencies