Online professional branding Workshop

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Presentation for Online Professional Branding workshop at University of Strathclyde

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Online professional branding Workshop

  1. 1. ONLINE PROFESSIONAL BRANDING USINGLINKEDIN, TWITTER AND BLOGGINGSurendra Phatak
  2. 2. Online Professional Branding – Why? Cause resume has to be limited to 2 pages Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters ) Cause you are going to get googled Cause People expect you to have online presence Cause everyone else is already out there Cause differentiation is getting difficult with every passing day Cause you want to reach a bigger audience …
  3. 3. Online Professional Branding Framework Content LinkedIn Distribution For you/ for someone else
  4. 4. LinkedIn branding toolsProfile Title Headline Photo Summary Skills Details Recommendations
  5. 5. LinkedIn branding toolsUpdates Status messages - (Quotes, personal updates, thoughts) Shared Articles - (Your own blog, news, other blogs) Commenting on other’s updates
  6. 6. LinkedIn branding toolsOther tools Groups Discussion Question and Answers Polls Applications Events
  7. 7. Twitter branding toolsProfile Account Name Profile Description Followers People whom you followTweets Other tools Status messages - (Quotes, personal  Twitter applications updates, thoughts) Shared Articles - (Your own blog, news, other blogs) Retweets
  8. 8. Key to Success Size & Quality of network  Relevancy  Size - More the merrier  To the target group Quality - Closer to the target   Awareness group the better  Of the tools as well as their Consistency impact Usage frequency , purpose   Involvement Focus  With your own profile as well as  Topics, Subjects your network
  9. 9. Online Personal Branding- A case StudyBlog startedfor personalbranding inOctober 2010Blogattracting 300hits a monthtill dateContentdistributedthroughLinkedIn andTwitter
  10. 10. Online Personal Branding- A case StudyBlog Featuringin LinkedInUpdatesWordpressapp bringingcontent fromblog intoLinkedInprofile
  11. 11. Online Personal Branding- A case StudyBlog contentused to startdiscussions onLinkedIn
  12. 12. Online Personal Branding- A case StudyTwitter usedas adistributionmechanism forblog
  13. 13. Online Personal Branding- A case StudyBlog used tostart polls onLinkedIn
  14. 14. Online Personal Branding- A case StudyBlog contentused tomarketcontentFollow-upblog writtenusing theLinkedIncomments
  15. 15. Online Personal Branding- A case StudyBlog utilizedas a resumetool to claimsocial mediaexpertise
  16. 16. Online Personal Branding- A case StudyImprovement  75-100 odd hits on blog per weekin SEO  20-25 profile views on LinkedIn a weekPeopleadding me to  70 + followers on Twittertheir network  Ability to claim expertise through blogExpansion innetwork  Blog as a proof of writing skillsGetting  ….branded withfocus and  …..expertise  …….
  17. 17. Thank youQuestions if Any…

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