cool twitter conference.



                    using
                  to hire
                                    @jessi...
three ways to use twitter for
hiring: 1) employment branding.
2) candidate engagement/
relationship building. 3) find +
so...
employment
branding’s
ultimate goal?
being a great
place to work.

   jessica_lee
   Jessica Lee
but why twitter?
              because it’s cheap
               and easy. it’s the
                great equalizer.


jes...
candidate
engagement/
relationship
building –
addressing the
resume black
hole…

      jessica_lee
      Jessica Lee
jessica_lee
Jessica Lee
post job openings




     jessica_lee
     Jessica Lee
retweets = viral postings




      jessica_lee
      Jessica Lee
within a two
                 hour period of
                this tweet, 300
                       clicks, 35
           ...
find tweeters
based on their
tweets, bio
content or location



    jessica_lee
    Jessica Lee
jessica_lee
Jessica Lee
boolean, FTW
                   or
   not
                  and

    jessica_lee
    Jessica Lee
#whatido
              #jobseeker
              #jobangels
              #_________

jessica_lee
Jessica Lee
jessica_lee
Jessica Lee
Using Twitter to Recruit
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Using Twitter to Recruit

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  • Are there any HR or recruiting people here? Who I am…
  • Bring people to you. Best recruiting method is to have a solid employment brand.APCO as an example – Washingtonian’s best places to work list… Disclaimer! Gotta have the goods to back it up though. if you’re not a great place to work, twitter won’t save you.
  • Getting and staying on the list can be tough.
  • We’ll get into specifics of things you can actually tweet about in a bit… but another reason to use Twitter for hiring – and it overlaps a little bit with the first reason…Puts a face on the organization. I haven’t seen candidates using Twitter to ask the status of their resume or post-interview. Mostly just letting me know they applied and that they are excited. Impact of being accessible is what really matters.
  • authentic. show personality.
  • but once you find would-be candidates… what do you do? finding them and following them isn’t enough…story about how I met my last boyfriend because of twitter – and if you can meet a BF, you can turn a tweeter into a candidate for a job.
  • Using Twitter to Recruit

    1. 1. cool twitter conference. using to hire @jessica_lee senior employment manager APCO Worldwide editor Fistful of Talent
    2. 2. three ways to use twitter for hiring: 1) employment branding. 2) candidate engagement/ relationship building. 3) find + source candidates. jessica_lee Jessica Lee
    3. 3. employment branding’s ultimate goal? being a great place to work. jessica_lee Jessica Lee
    4. 4. but why twitter? because it’s cheap and easy. it’s the great equalizer. jessica_lee Jessica Lee
    5. 5. candidate engagement/ relationship building – addressing the resume black hole… jessica_lee Jessica Lee
    6. 6. jessica_lee Jessica Lee
    7. 7. post job openings jessica_lee Jessica Lee
    8. 8. retweets = viral postings jessica_lee Jessica Lee
    9. 9. within a two hour period of this tweet, 300 clicks, 35 resumes, 5 email inquiries jessica_lee Jessica Lee
    10. 10. find tweeters based on their tweets, bio content or location jessica_lee Jessica Lee
    11. 11. jessica_lee Jessica Lee
    12. 12. boolean, FTW or not and jessica_lee Jessica Lee
    13. 13. #whatido #jobseeker #jobangels #_________ jessica_lee Jessica Lee
    14. 14. jessica_lee Jessica Lee

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