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social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
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social recruiting summit - minneapolis - quick hit

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  • Social media success stories. September 17th, 9:13am. I put out a tweet using my personal account  and it's pretty harmless. I say I'm going to be looking for some entry level folks interested in health policy/healthcare comms. That's all I wrote. I didn't include a link to a job posting. I just made the statement. September 17th, 1:08pm. I receive an email via Facebook from someone interested in the health policy role. It turns out that her friend follows me on Twitter, saw my tweet and told her about it. They go to this blog which is linked to my Twitter profile. They find a link to my Facebook account which is linked to on the blog. And then I received the email. And then I asked for her resume.  September 21, 12pm. I did a phone interview with her. September 23, 12:30pm.  She comes in for her first round of in-person interviews.  And then a few more interviews a few days later. Then a final interview. And then I made an offer just a few days after that. She started working for APCO last week and we're all thrilled to have her on board. How 'bout them apples? Right? I tweeted something pretty harmlessly. They went to my blog to learn more. They then contacted me via Facebook. And then the wheels started turning. Twitter. Blog. Facebook. Oh, and one other detail about this story? Her friend was following me on Twitter because a recruiter at a competing company recommended that she follow me during an informational interview where she was asking about people in the industry to pay attention to for jobs. Read that again. Community matters. Networks matter. Relationships really matter. And - there was no cost to this hire except for the investment of time and effort I've made to be a good, contributing member of the social media community. That's it. 
  • 5 minute mark.
  • three ways I’m using social media to recruit.
  • three ways I’m using social media to recruit.
  • Transcript

    • 1. srs quick hit with jessica lee
    • 2. success stories abound.
    • 3. and my glass is usually half full. but…
    • 4.  
    • 5. just because you build…
    • 6. …and “stuff” will happen.
    • 7. an example of “stuff”…
    • 8. <ul><li>are social networks homogenous? </li></ul><ul><li>how do i work with my marketing/PR/comms team? </li></ul><ul><li>what if some recruiters i work with are completely resistant? </li></ul><ul><li>how do i get buy in from senior leadership? </li></ul><ul><li>how do i measure social recruiting success? </li></ul><ul><li>how do i respond to negativity/criticism + escalate issues? </li></ul><ul><li>how do i manage my time on social networks? </li></ul><ul><li>how do i stay on top of the latest and greatest with social media? </li></ul><ul><li>how do I ensure messages stay consistent? </li></ul><ul><li>who owns the community? </li></ul>
    • 9. the social recruiting puzzle. <ul><li>employment branding </li></ul>sourcing candidates building community 2 1 3
    • 10. slides for the breakout.
    • 11. <ul><li>are social networks homogenous? </li></ul><ul><li>how do i work with my marketing/PR/comms team? </li></ul><ul><li>what if some recruiters i work with are completely resistant? </li></ul><ul><li>how do i get buy in from senior leadership? </li></ul><ul><li>how do i measure social recruiting success? </li></ul><ul><li>how do i respond to negativity/criticism + escalate issues? </li></ul><ul><li>how do i manage my time on social networks? </li></ul><ul><li>how do i stay on top of the latest and greatest with social media? </li></ul><ul><li>how do I ensure messages stay consistent? </li></ul><ul><li>who owns the community? </li></ul>
    • 12. the social recruiting puzzle. <ul><li>employment branding </li></ul>sourcing candidates building community 2 1 3
    • 13.  
    • 14.  
    • 15.  
    • 16. <ul><li>Household income $75K+ </li></ul><ul><li>Facebook — 41.74 percent MySpace — 32.38 percent LinkedIn — 58.35 percent Twitter — 43.34 percent </li></ul><ul><li>Household income under $50K Facebook — 28.42 percent MySpace — 37.13 percent LinkedIn — 17.34 percent Twitter — 28.36 percent </li></ul><ul><li>Female users Facebook — 56.33 percent MySpace — 56.69 percent LinkedIn — 48.11percent Twitter — 53.59 percent </li></ul><ul><li>Users aged 18 to 24 Facebook — 10.27 percent MySpace — 15.46 percent LinkedIn — 3.99 percent Twitter — 9.51percent </li></ul><ul><li>Users aged 35 to 49 Facebook — 31.54 percent MySpace — 29.09 percent LinkedIn — 43.64 percent Twitter — 34.02 percent </li></ul>
    • 17. be ready to duke it out
    • 18. metrics
    • 19. <ul><li>qualitative </li></ul><ul><ul><li>candidate satisfaction </li></ul></ul><ul><ul><li>engagement + participation in conversation </li></ul></ul><ul><li>quantitative </li></ul><ul><ul><li>traffic to website </li></ul></ul><ul><ul><li>re-tweets + forwards </li></ul></ul><ul><ul><li>source of hire </li></ul></ul><ul><ul><li>number of fans/friends </li></ul></ul>what to measure?
    • 20. backlash, issue escalation
    • 21. it’s hard keeping up.
    • 22. brand cohesion, part 1
    • 23. cohesion + synchronicity
    • 24. time management
    • 25. TMI. <ul><li>you could: </li></ul><ul><ul><li>learn too much about candidates including race, age, religion, etc. </li></ul></ul><ul><ul><li>see false/fake information about a candidate </li></ul></ul><ul><ul><li>exclude some populations or groups of people </li></ul></ul><ul><ul><li>be too exposed/too accessible + be barraged by candidates </li></ul></ul>
    • 26. i always feel like, somebody’s watching me…
    • 27. <ul><li>you can contact jessica lee via email at: </li></ul><ul><li>[email_address] </li></ul><ul><li>and you should visit her online to learn more at: </li></ul><ul><li>www.fistfuloftalent.com </li></ul><ul><li>www.twitter.com/jessica_lee </li></ul><ul><li>www.twitter.com/APCOjobs </li></ul><ul><li>www.facebook.com/joinAPCO </li></ul>

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