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social	  media	  for	  your	  growth	  +	  development	  as	  an	  HR	  pro.	                                       jessic...
nov	  2007	              apr	  2008	                 feb	  2009	           july	  2009	      nov	  09	                    ...
about	  my	  company	  -­‐	  global	  firm.	  PR/communica?ons	  consul?ng.	  500+	  ees,	  $115k	  mill	  in	  revenue.	  ...
no	  one	  wants	  to	  be	  stuck	  in	  the	  ice	  age.	  and	  it	  sucks	  to	  be	  a	  dinosaur.	  
social	  media	  =	  the	  great	  equalizer.	  we	  can	  go	  up	  against	  the	  big	  boys.	  
trust	  is	  everything.	  we	  trust	  	  people	  and	  brands	  who	  have	  web	  presences.	  
oh	  the	  places	  you’ll	  	   with	  	  go…	  	   social	          media	  
LURK                        	  just	  read	  stuff	  first…	  
Are	  job	                                      I’m	  hiring	                                      an	  intern!	          ...
DECIDE	                                 begin	  as	  an	                                organizaTon	   jump	  in	  as	  an...
your	  own	  brand…	  	  (share	  knowledge)	  
but	  where	  do	  we	  really	  start?	  
•  website	  dedicated	  to	     topic	  or	  theme	  •  links	  point	  to	  other	     resources	  •  single	  or	  mul?...
•  don’t	  have	  ?me	  to	     read	  100	  blogs	  daily?	     this	  tool	  solves	  that	     issue	  •  automa?cally	...
subscrip?on	  list	  part	  1:	  fis_ul	  of	  talent	  rehaul	  HR	  capitalist	  HR	  bartender	  renegade	  HR	  recruit...
subscrip?on	  list	  part	  2:	  mashable	  	  web	  strategist	  chris	  brogan	  seth	  godin	  
reader	  –	  advanced	  level	                          considera?ons…	  •  google	  reader	  for	     iPhone,	  Blackberr...
•  social	  networking	  with	     biz	  twist	  •  “who	  do	  you	  know”,	     “who	  do	  you	  trust”	  •  connec?ons...
•  basics:	  create	  a	  profile,	  connect	  w/	  candidates,	  post	     jobs	  •  intermediate:	  involve	  yourself	  ...
•  microblogging	  –	           Twiher	     140	  characters	  or	     less…	  •  pick	  who	  you	     want	  to	  follow...
•  basics:	  create	  an	  account,	  tweet	  about	  yourself,	  your	     company	  &/or	  industry,	  link	  to	  job	 ...
4	  fundamental	  	  social	  media	  principles	  
1.	  parTcipaTon	  and	  conversaTon	  
2.	  popularity	  doesn’t	  	        necessarily	  maher	  
3.	  let	  go	  of	  	  control.	  influence	  or	  lead.	  
4.	  authen?city	  mahers.	  
 regardless	  the	  or	    social	  network,	    four	   steps	  
LURK                        	  just	  read	  stuff	  first…	  
Are	  job	                                      I’m	  hiring	                                      an	  intern!	          ...
DECIDE	                                 begin	  as	  an	                                organizaTon	   jump	  in	  as	  an...
your	  own	  brand…	  	  (share	  knowledge)	  
social media for the HR pro - be better
social media for the HR pro - be better
social media for the HR pro - be better
social media for the HR pro - be better
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Transcript of "social media for the HR pro - be better"

  1. 1. social  media  for  your  growth  +  development  as  an  HR  pro.   jessica  lee   APCO  Worldwide  +  FisAul  of  Talent   march    2010  –  HRA|NCA  
  2. 2. nov  2007   apr  2008   feb  2009   july  2009   nov  09   mar  2008   june  2008   june  2009   aug  2009  
  3. 3. about  my  company  -­‐  global  firm.  PR/communica?ons  consul?ng.  500+  ees,  $115k  mill  in  revenue.  HR  team  of  15.  highly  compe??ve  environment.  
  4. 4. no  one  wants  to  be  stuck  in  the  ice  age.  and  it  sucks  to  be  a  dinosaur.  
  5. 5. social  media  =  the  great  equalizer.  we  can  go  up  against  the  big  boys.  
  6. 6. trust  is  everything.  we  trust    people  and  brands  who  have  web  presences.  
  7. 7. oh  the  places  you’ll     with    go…     social   media  
  8. 8. LURK  just  read  stuff  first…  
  9. 9. Are  job   I’m  hiring   an  intern!   START     or  onversa?on     JOIN  boards  dying?  Which  are  you   Referrals?   using?   a  c Have  you  ever  heard   I  need  a   (interact)     of  the  trainer  John   Spence?  Any  good?   turnover   Someone  make   I  hate   calculator!   me  laugh.  It’s   been  a  hard  day.  monster.com   I  love  my  &  cancelled   I  read  this  really   company.  Free   good  ar?cle  on  my  contract   employee   pizza  and  beer   engagement!   every   too!   Thursday!    
  10. 10. DECIDE   begin  as  an   organizaTon   jump  in  as  an   individual  
  11. 11. your  own  brand…    (share  knowledge)  
  12. 12. but  where  do  we  really  start?  
  13. 13. •  website  dedicated  to   topic  or  theme  •  links  point  to  other   resources  •  single  or  mul?ple   authors  •  frequent  entries  (5x   a  week)  •  indexed  by   categories  •  readers  comment  to   interact  •  personality-­‐driven  
  14. 14. •  don’t  have  ?me  to   read  100  blogs  daily?   this  tool  solves  that   issue  •  automa?cally   updates  •  subscribe  to  blogs   and  news  sources  via   RSS,  and  pick  Google   reader  as  your   delivery  source  •  result  –  you  go  to   one  source  to  stay   informed,  rather   than  100’s  
  15. 15. subscrip?on  list  part  1:  fis_ul  of  talent  rehaul  HR  capitalist  HR  bartender  renegade  HR  recruiter  guy  
  16. 16. subscrip?on  list  part  2:  mashable    web  strategist  chris  brogan  seth  godin  
  17. 17. reader  –  advanced  level   considera?ons…  •  google  reader  for   iPhone,  Blackberry  •  seangs  –  you  can   manage  defaults  for   how  your  start  page   looks,  how  items  are   treated,  advanced   subscrip?on  stuff,   folders,  import/ export,  using  Reader   offline,  etc.  
  18. 18. •  social  networking  with   biz  twist  •  “who  do  you  know”,   “who  do  you  trust”  •  connec?ons  equal   power,  influence  •  viral  growth  •  huge  upside  for   recrui?ng  new  talent    •  pro  version  available   for  recrui?ng    •  company  X-­‐Ray  tools  
  19. 19. •  basics:  create  a  profile,  connect  w/  candidates,  post   jobs  •  intermediate:  involve  yourself  in  groups,  talk  about   your  company  &  industry  •  advanced:  build  a  community  for  your  industry,   communicate  w/  candidates  
  20. 20. •  microblogging  –   Twiher   140  characters  or   less…  •  pick  who  you   want  to  follow..  •  link  sharing  rules   the  day…  •  who  you  follow   has  to  be   consistent  with   your  philosophy   on  how  to  use…  
  21. 21. •  basics:  create  an  account,  tweet  about  yourself,  your   company  &/or  industry,  link  to  job  pos?ngs  •  intermediate:  communicate  w/  candidates,  use   hashtags  •  advanced:  company  specific  account  –  toggle   between  personal/company  account  
  22. 22. 4  fundamental    social  media  principles  
  23. 23. 1.  parTcipaTon  and  conversaTon  
  24. 24. 2.  popularity  doesn’t     necessarily  maher  
  25. 25. 3.  let  go  of    control.  influence  or  lead.  
  26. 26. 4.  authen?city  mahers.  
  27. 27.  regardless  the  or   social  network,   four   steps  
  28. 28. LURK  just  read  stuff  first…  
  29. 29. Are  job   I’m  hiring   an  intern!   START     or  onversa?on     JOIN  boards  dying?  Which  are  you   Referrals?   using?   a  c Have  you  ever  heard   I  need  a   (interact)     of  the  trainer  John   Spence?  Any  good?   turnover   Someone  make   I  hate   calculator!   me  laugh.  It’s   been  a  hard  day.  monster.com   I  love  my  &  cancelled   I  read  this  really   company.  Free   good  ar?cle  on  my  contract   employee   pizza  and  beer   engagement!   every   too!   Thursday!    
  30. 30. DECIDE   begin  as  an   organizaTon   jump  in  as  an   individual  
  31. 31. your  own  brand…    (share  knowledge)  

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