BC HRMA Social Media, the Recruiting Equalizer

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BC HRMA Social Media, the Recruiting Equalizer

  1. 1. social  media     as  a   recrui-ng   equalizer   @jessica_lee   @APCOjobs   FB.com/joinAPCO  
  2. 2. they’re  watching  me,   so  help  a  sister  out  and   tweet   cau?ously   about  this   session.     for  real.      
  3. 3. what  influences  my  work  –  i  am:   an  HR  gal  first  &  foremost-­‐-­‐       not  super  tech  savvy-­‐-­‐     really  unorganized-­‐-­‐   an  introvert-­‐-­‐      cheap-­‐-­‐  
  4. 4. about  my  company  -­‐  global  firm.  PR/communica?on  consul?ng.  500+  ees,  $115k  mill  in  revenue.  HR  team  of  15.  highly  compe??ve  environment.  
  5. 5. nov  2007   apr  2008   feb  2009   july  2009   today   mar  2008   june  2008   june  2009   aug  2009  
  6. 6. 4  fundamental    social  media  principles  
  7. 7. 1.  par-cipa-on  and  conversa-on  
  8. 8. 2.  popularity  doesn’t     necessarily  maVer  
  9. 9. 3.  let  go  of    control.  influence  or  lead.  
  10. 10. 4.  authen?city  maVers.  
  11. 11.  regardless  the  or   social  network,   four   steps  
  12. 12. LURK  just  read  stuff  first…  
  13. 13. Are  job   I’m  hiring   an  intern!   START     or  onversa?on     JOIN  boards  dying?  Which  are  you   Referrals?   using?   a  c Have  you  ever  heard   I  need  a   (interact)     of  the  trainer  John   Spence?  Any  good?   turnover   Someone  make   I  hate   calculator!   me  laugh.  It’s   been  a  hard  day.  monster.com   I  love  my  &  cancelled   I  read  this  really   company.  Free   good  ar?cle  on  my  contract   employee   pizza  and  beer   engagement!   every   too!   Thursday!    
  14. 14. DECIDE   begin  as  an   organiza-on   jump  in  as  an   individual  
  15. 15. your  own  brand…    (share  knowledge)  
  16. 16. oh  the  places  you’ll     with    go…     social   media  
  17. 17. the  social  recrui?ng  puzzle.  1  employment  branding  2  sourcing  candidates  3 building  community  
  18. 18. inten-onal  –    @APCOjobs  c/joinAPCO  
  19. 19. accidental  –     @jessica_lee  Fisdul  of  Talent  
  20. 20. also  accidental  –  “thought  leadership”   “i  read  your  piece  in  glamour   magazine  and  thought  it  was  so   cool  to  see  someone  from  our   industry  highlighted,  and  a   recruiter  no  less…  i  also  saw  that   you’re  recrui?ng  for  NYC   professionals…” “holy  cow,  you’re  not  like  my  HR   people.  they  don’t  do  any    ac?ve   recrui?ng  or  understand  my  work.  i   would  want  to  be  recruited  by   someone  like  you.”
  21. 21. you’re  online  -­‐  so  what?    
  22. 22. i  will  monitor  our  facebook  account  daily.  i  will  not  to  step  on  the  marke?ng  team’s  toes.  i  will  be  social  and  actually  talk  to  candidates.  i  will  not  not  send  ‘bot  messages  out.  i  will  not  get  mad  when  people  copy  me.  i  will  try  to  get  used  to  being  watched.  i  will…  
  23. 23. it’s  all   about  jessica   (?)  
  24. 24. imita?on  is  the  sincerest  form  of  flaVery.  
  25. 25. turf  wars  may  happen  
  26. 26. welcome  to  the  fishbowl.  
  27. 27. “14  minutes  into  the  interview,  you  realize  that  it’s  just  not  a  sheen  you’re  seeing  on  his  face  –  he’s  swea?ng.  profusely  swea?ng…  the  sweat  has  even  gathered  around  his  shirt  collar  which  almost  appears  as  if  it  is  bleeding  with  the  top  half  of  his  collar,  the  part  touching  his  neck,  darker  than  the  rest  of  his  collar  because  of  the  sweat  dripping  off  of  his  noggin…”  
  28. 28. haterade,  anyone?  
  29. 29. i’m  actually  not  that  popular,     and  that’s  OK.  

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