GlobalVision Magazine needed to generate new subscribers for their international telecommunications publication. CRE8 Group developed a social media presence on Facebook and LinkedIn called GlobalVision Magazine Group. Within the first 2 weeks, Beka Publishing experienced an overwhelming opt-in subscription response and an 80% organic subscription rate. They also saw a 4 times increase in daily traffic to their websites. The social media presence helped advertise globally, generate an opt-in email list, acquire advertisers, and establish an expert presence.

1. CASE STUDY | SOCIAL MEDIA
A TELECOMMUNICATIONS MAGAZINE
THE CUSTOMER
GlobalVision Magazine is a quarterly publication
owned by Beka Publishing. It is delivered to a
highly controlled list of over 10,000 executives
in more than 100 countries, within both national
and international markets.
GENERATE NEW SUBSCRIBERS
THE CHALLENGE Beka Publishing owns two existing trade publications, InsideOutdoor and
ChannelVision Magazines. The Company launched a new international
telecommunications publication called GlobalVision Magazine. They acquired
a small database of international subscribers but also needed a targeted
market presence in order to generate opt-in magazine subscribers from around
the world.
A SOCIAL MEDIA GROUP PRESENCE
THE SOLUTION
CRE8 Group developed a social media presence on Facebook and
Linkedin called GlobalVision Magazine Group. Utilizing a large list of
contacts and other targeted industry groups, we were able to quickly
establish the new publication within its market space all in a matter
of weeks.
80% ORGANIC SUBSCRIPTION RATE
THE RESULT
Within the first 2 weeks of launching the Facebook and Linkedin groups,
Beka Publishing has experienced an overwhelming opt-in subscription
response and continues to receive daily subscribers. In addition, both
GlobalVision as well as ChannelVision Magazine websites have seen a
4 times increase in daily traffic. By developing a social media presence,
CRE8 Group was able to:
 Inexpensively advertise to a global target market
 Generate an organically grown opt-in email and mailing list
 Acquire new paid advertisers
 Establish a presence as industry experts and thought leaders
 Generate additional opt-in subscribers for its sister publication,
ChannelVision Magazine
4708 W Knights Avenue . Tampa FL 33611 . P: 813.649.8504 . F: 813.600.5919
www.cre8groupinc.com