Cre8group Case Study Gv Mag V3
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Cre8group Case Study Gv Mag V3

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CRE8 Group\'s Social Media Case Study

CRE8 Group\'s Social Media Case Study

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Cre8group Case Study Gv Mag V3 Cre8group Case Study Gv Mag V3 Document Transcript

  • CASE STUDY | SOCIAL MEDIA A TELECOMMUNICATIONS MAGAZINE THE CUSTOMER GlobalVision Magazine is a quarterly publication owned by Beka Publishing. It is delivered to a highly controlled list of over 10,000 executives in more than 100 countries, within both national and international markets. GENERATE NEW SUBSCRIBERS THE CHALLENGE Beka Publishing owns two existing trade publications, InsideOutdoor and ChannelVision Magazines. The Company launched a new international telecommunications publication called GlobalVision Magazine. They acquired a small database of international subscribers but also needed a targeted market presence in order to generate opt-in magazine subscribers from around the world. A SOCIAL MEDIA GROUP PRESENCE THE SOLUTION CRE8 Group developed a social media presence on Facebook and Linkedin called GlobalVision Magazine Group. Utilizing a large list of contacts and other targeted industry groups, we were able to quickly establish the new publication within its market space all in a matter of weeks. 80% ORGANIC SUBSCRIPTION RATE THE RESULT Within the first 2 weeks of launching the Facebook and Linkedin groups, Beka Publishing has experienced an overwhelming opt-in subscription response and continues to receive daily subscribers. In addition, both GlobalVision as well as ChannelVision Magazine websites have seen a 4 times increase in daily traffic. By developing a social media presence, CRE8 Group was able to:  Inexpensively advertise to a global target market  Generate an organically grown opt-in email and mailing list  Acquire new paid advertisers  Establish a presence as industry experts and thought leaders  Generate additional opt-in subscribers for its sister publication, ChannelVision Magazine 4708 W Knights Avenue . Tampa FL 33611 . P: 813.649.8504 . F: 813.600.5919 www.cre8groupinc.com