Quick Web Wins for HEIs Suraj Shah | Account Manager | Chameleon Net surajs@chameleonnet.co.uk | +44 20 7332 6365 Summary of the Quick Web Wins for HEIs seminar Tuesday 25 th November 2008 | London Chamber of Commerce “ I expected more of a sales pitch – so was very pleasantly surprised – v. useful!” Sarah Empey, Press & PR Manager, Goldsmiths, University of London “ Very Informative.” Helen Anderson Assistant Director Marketing & Communications University for the Creative Arts “ Well run, engaging content.” Paul Hough, Manager: Student Web and Communications, University of Ulster

Welcome & Scene Setting Jeremy Davis, Key Account Manager, Chameleon Net The short-term online activity HEIs can employ to improve marketing effectiveness & the ‘web positives’ we are seeing in a time of economic uncertainty. Higher Education sector is in flux & brand is vital for a winning strategy. Brand is a network of conversations, so is the web. Everything online is a brand issue. Win the Interaction Game through planning, participating & measuring… search engines, mobile, social networks

The short-term online activity HEIs can employ to improve marketing effectiveness & the ‘web positives’ we are seeing in a time of economic uncertainty.

Higher Education sector is in flux & brand is vital for a winning strategy. Brand is a network of conversations, so is the web. Everything online is a brand issue.

Win the Interaction Game through planning, participating & measuring…

search engines, mobile, social networks

Socially Adept: quick wins with networks & blogs Drew Davies, Online Marketing Manager, Chameleon Net Good and Bad in Blog Marketing What to watch out for and what to use Effective Reactive & Proactive Communication Do’s and don’ts when marketing to social networks Success with social: Stage 1: Decide what your goals are, then find and monitor your communities Stage 2: Discuss options with Internal Resource / Agencies Stage 3: Make sure to measure ROI

Good and Bad in Blog Marketing

What to watch out for and what to use

Effective Reactive & Proactive Communication

Do’s and don’ts when marketing to social networks

Success with social:

Stage 1: Decide what your goals are, then find and monitor your communities

Stage 2: Discuss options with Internal Resource / Agencies

Stage 3: Make sure to measure ROI

Brand Wins Through User Generated Content Dan Martin, Sales & Marketing Director, Chameleon Net People feel your brand belongs to them Identity match Influence Communication Goodwill Word of mouth Video is over the tipping point Embrace the world of qualitative commentary

People feel your brand belongs to them

Identity match

Influence

Communication

Goodwill

Word of mouth

Video is over the tipping point

Embrace the world of qualitative commentary

Beyond The Website Carl Edwards, Chief Technology Officer, Chameleon Net Widgets + Web-services allow you to: Expand your web presence onto other sites Thereby solidify the relationship with new and existing customers Prepare for future development Quick Win ≠ Short Term Win

Widgets + Web-services allow you to:

Expand your web presence onto other sites

Thereby solidify the relationship with new and existing customers

Prepare for future development

Quick Win ≠ Short Term Win

Power To The Portal! Dan Martin, Sales & Marketing Director, Chameleon Net Engage target audience groups with specific content and services User-centric approach offers an easy experience (one profile, login, etc.) Adopt a cradle-to-grave approach Continuity of engagement with user over time achieves marketing aims Future proof against technology shifts Protects against technology and system change Highly flexible and agile Standards-based so good for collaboration

Engage target audience groups with specific content and services

User-centric approach offers an easy experience (one profile, login, etc.)

Adopt a cradle-to-grave approach

Continuity of engagement with user over time achieves marketing aims

Future proof against technology shifts

Protects against technology and system change

Highly flexible and agile

Standards-based so good for collaboration

Quick Web Wins for HEIs: closing note Jeremy Davis, Key Account Manager, Chameleon Net Time of change and uncertainty Opportunity for repositioning Use online for brand wins: communicate one-to-one, measure brand activity against strategic objectives Social: blog marketing, reactive/proactive communication, social networks Brand & UGC: Online brand and how to build it, using blogs, video Technology to build bridges to websites and networks through APIs, widgets & web services Portals: continuity of engagement over time

Time of change and uncertainty

Opportunity for repositioning

Use online for brand wins: communicate one-to-one, measure brand activity against strategic objectives

Social: blog marketing, reactive/proactive communication, social networks

Brand & UGC: Online brand and how to build it, using blogs, video

Technology to build bridges to websites and networks through APIs, widgets & web services

Portals: continuity of engagement over time

About Chameleon Net 10 years in the web business Specialist web-centric activities Privately owned Innovative approach Specialist teams in all core areas: Consultancy Online marketing Visual design Software development Hosting & support

10 years in the web business

Specialist web-centric activities

Privately owned

Innovative approach

Specialist teams in all core areas:

Consultancy

Online marketing

Visual design

Software development

Hosting & support

Selection of Chameleon Net’s Clients

Experience in the Higher Education Sector The official Digital Marketing Partner of University of Southampton Designed the website for Bucks New University Managing the Online Reputation of Anglia Ruskin University For further information: www.chameleonnet.co.uk/education Suraj Shah | Account Manager | Chameleon Net +44 (0) 20 7332 6365|surajs@chameleonnet.co.uk

The official Digital Marketing Partner of University of Southampton

Designed the website for Bucks New University

Managing the Online Reputation of Anglia Ruskin University