International Student Recruitment for Higher Education Institutions

International Student Recruitment for HEIs Suraj Shah | Account Manager | Higher Education surajs@chameleonnet.co.uk | +44 20 7332 6365

How to digitally attract , engage with and recruit international students while mobilising your existing international students to:

help with language translation

overcome cultural barriers

“ It will also give students here valuable experience of working with a digital agency on a live project.” - Mark Barlow, Head of Recruitment, International and Outreach Office University of East Anglia

3 Stage International SEO Campaign Search Engine Optimisation spanning across 12 to 24 months

Stage #1: Campaign Preparation

Stage #2: Creation of Online Destination (on-page optimisation)

Stage #3: Community Engagement (improve link equity)

Stage #1: Campaign Preparation

Identify: course, country, results

Form your team: International Student Ambassadors

Define strategy: Search Engine Optimisation (SEO)

Stage #2: Creation of Online Destination

Dedicated optimised microsite OR dedicated optimised web pages on current site

Embedded with researched keywords

Language : local & English

Raise ranking in Search Engine Results Pages

Stage #3: Community Engagement

Defined buzz creation & link building campaign

Attract traffic to new online destination

Improve link equity

Generate good will

Tips for a Successful Campaign

Regular campaign review sessions

Monitor and collate results

Produce and circulate reports :

Keyword positioning

Link building

Keep strategy current

Rapid Results: 3 Month PPC Campaign

Campaign Preparation

Campaign Setup

Campaign Management

Ongoing optimisation

Increase Ad position

Lower cost per click (CPC)

Higher Education Specialists For further information: www.chameleonnet.co.uk/education Suraj Shah | Account Manager | Higher Education +44 (0) 20 7332 6365 | [email_address]