proposal What happened to the good old game like space invaders, ping pong, bricks. the ones which needed no PARENTAL GUIDANCE or supervision. Games that were basic in thought and play.
proposal I'll tell you what happened... We forgot them...
The idea Introduce the games of yore with a little RASNA twist to it
Why games Considering our target vizschool going kids any form of direct brand communication will not be effective as they do not understand a marketers language. Hence the games chosen are very basic and simple to understand and most importantly, easy to play. Rasna benefits by being the power behind the idea and also has parents acknowledgement as the games do not need any supervision. The games shall be present on two mediums viz website and facebook, which increases the reach of the proposed plan and players through facebook and the site can compare how ahead are they of their friends who also play the game, thus creating competition and repeat visits.
The games SPACE INVADERS The good old space invaders where you decimate your alien foes, no blood neither gore, yet completely entertaining. THE RASNA TWIST Every now and then you can get bonuses by collecting fruits, some fruits which collected can be used as weapons (the fruits used would be flavors of Rasna).
The games Bricks Here players have to destroy the bricks using the keyboard and navigating the board as shown at the bottom of the image making sure the penguins destroy all the bricks. If the user doesn’t catch the penguin he looses a life. THE RASNA TWIST Instead of penguins we will replace them with characters that are used in the fruit punch ad (Astronaut, rabbit etc) The player also gets special enhancements like elongated board if he catches fruits that fall post destruction of the bricks.
The games PING PONG The most basic of games, you score points by making the computer miss the ball. THE RASNA TWIST Instead of a normal ball we can have a glass of rasna or a pack of fruit punch.
The games BOX PUZZLE Here users cross levels by placing the boxes over the dots as shown. Once the boxes are placed over the dots the player progresses to the next level. THE RASNA TWIST Instead of dots we can fruits or rasna packs, over which the player has to place the boxes to move on to the next level.