Your SlideShare is downloading. ×
Rasna
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Rasna

984
views

Published on

Digital Strategy For Brand Enhancement

Digital Strategy For Brand Enhancement

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
984
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital strategy
  • 2. FORE PLAY
    there was a time when homework meant
    BOOKS
  • 3. FORE PLAY
    today homework means
    GOOGLE
  • 4. FORE PLAY
    welcome ladies and gentlemen to the 21st century,
    where anything and everything is accessible on the
    WORLD WIDE WEB
  • 5. FORE PLAY
    Where having an internet connection is a necessity
    and not luxury anymore
  • 6. Obje ctive
    Make an online presence for Rasna the brand and make Rasna the brand of choice through engagements on the online medium
  • 7. Target audience
    School going kids
  • 8. Challenge
    With entry of foreign brands like Snapple's, Tang, Coke, Pepsi etc the line I LOVE YOU RASNA no more holds good.
  • 9. TG Und ersting
    Where do the kids get access to the web
  • 10. TG Und ersting
    What do kids do on the online world
  • 11. proposal
    A blast from the past.
  • 12. proposal
    What happened to the good old game like space invaders, ping pong, bricks. the ones which needed no PARENTAL GUIDANCE or supervision. Games that were basic in thought and play.
  • 13. proposal
    I'll tell you what happened... We forgot them...
  • 14. The idea
    Introduce the games of yore with a little RASNA twist to it
  • 15. Why games
    Considering our target vizschool going kids any form of direct brand communication will not be effective as they do not understand a marketers language.
    Hence the games chosen are very basic and simple to understand and most importantly, easy to play. Rasna benefits by being the power behind the idea and also has parents acknowledgement as the games do not need any supervision.
    The games shall be present on two mediums viz website
    and facebook, which increases the reach of the proposed
    plan and players through facebook and the site can
    compare how ahead are they of their friends who also
    play the game, thus creating competition and repeat visits.
  • 16. The games
    SPACE INVADERS
    The good old space invaders where you decimate your alien foes, no blood neither gore, yet completely entertaining.
    THE RASNA TWIST
    Every now and then you can get bonuses by collecting fruits, some fruits which collected can be used as weapons (the fruits used would be flavors of Rasna).
  • 17. The games
    Bricks
    Here players have to destroy the bricks using the keyboard and navigating the board as shown at the bottom of the image making sure the penguins destroy all the bricks. If the user doesn’t catch the penguin he looses a life.
    THE RASNA TWIST
    Instead of penguins we will replace them with characters that are used in the fruit punch ad (Astronaut, rabbit etc) The player also gets special enhancements like elongated board if he catches fruits that fall post destruction of the bricks.
  • 18. The games
    PING PONG
    The most basic of games, you score points by making the computer miss the ball.
    THE RASNA TWIST
    Instead of a normal ball we can have a glass of rasna or a pack of fruit punch.
  • 19. The games
    BOX PUZZLE
    Here users cross levels by placing the boxes over the dots as shown. Once the boxes are placed over the dots the player progresses to the next level.
    THE RASNA TWIST
    Instead of dots we can fruits or rasna packs, over which the player has to place the boxes to move on to the next level.
  • 20. Thank you