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Business Model Innovation

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Business Model Innovation through Digital channels for a Global NGO

Business Model Innovation through Digital channels for a Global NGO

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  • Dell Ideastorm, My Starbucks Idea
  • Farmville, Zynga
  • Digg
  • Colgate - It created a Facebook application called Smiles that languished for months, with just a few hundred people sharing it. Then it hooked up with SocialVibe to recast the tool to tap into the do-good vibe. The brand offered charitable donations each time users shared Smiles. The result: The widget was shared 500,000 times in five weeks. Kraft - Kraft is in the midst of a "Share a Little Comfort" campaign that offers to donate 1 million boxes of Kraft Macaroni & Cheese to needy families based on the number of messages people share via Facebook and Twitter. So far, more than 23,000 messages have been posted in response to Kraft's effort. It can turn out to be cheaper to offer donations in exchange for people-powered media than buying ad space for promotion.
  • Convenient It's volunteerism that fits into your schedule when you have time - typically (but not necessarily) via an internet connected device such as a personal computer or mobile phone. In practice, to achieve this level of convenience, there is often no training or vetting necessary by the nonprofit. Bite-sized Volunteer tasks are broken into small(-ish) pieces, so that you can complete a task in the time you have available (whatever that time may be). Crowdsourced The nonprofit that needs help asks a large(-ish) group for assistance. Micro-volunteers who have the time, interest, and skills (ideally), and who may be previously unknown to the nonprofit, do the work. Network-managed The time demands of the manager (e.g. a nonprofit staffer) are reduced by distributing as much of the project management and quality review as possible to the network of micro-volunteers. This work management method differs from a top-down model of project management.
  • Micro-actions can be conducted anywhere, at any time and so therefore people can control the environment in which they volunteer their time, thereby making it potentially safer than traditional volunteer opportunities Most micro-actions are non-committal, which means that one of the barriers that inhibits people to perform traditional volunteering, has now been stripped away. You can dip in and dip out whenever you want People who are shy and uncomfortable with a group of strangers might feel more at home with micro volunteering as they can now volunteer in their own company You get more bang for your buck time wise. People who perform traditional philanthropy and who want to do more, now have the option to achieve more in between their traditional philanthropic commitments It empowers people to realise they can make a difference, as they can now do something that benefits a worthy cause on their own terms, which gives them greater control over the difference they can make You can do it while watching telly, on the bus or in your pyjamas. You're not restricted to being at a certain place at a certain time anymore. Volunteering can go wherever you go.
  • Transcript

    • 1. Project Presentation by: Suraj Atreya Alex Lund Adriana Mancilla Anna Arancon Beatriz Briones Robin Ray Digitizing the Business Model Business Model Innovation for a Global NGO
    • 2. Current Business Model Partner Network Key Activities Offer C Relationship C Segments
      • Global giving
      • Local government
      • Local Ngos
      • Businesses
      • United Nation Foundation
      • Coallition for adolescent Girls
      • Those who work for girls
      • Advocate
      • Count
      • Invest
      Key Resources
      • Volunteers
      • Paid staff
      • Strong
      • relationships
      • Information gathering
      • Raise awareness about empowering adolescent girls as a solution to global poverty.
      • Influence and leverage policy makers to incorporate adolescent girls into their program and their police.
      • Motivate practitioners and NGOs to build their girl expertise
      • Tax reductions
      • Corporate Social Responsability
      • Training programs for NGOs
      • Government
      • International organizations
      • Private donor
      • Practitioner or NGOs
      • Private employer
      • Online donations
      • Corporate partners donations
      • Text messages
      • Volunteering
      D Channels Benefit Streams
      • Donations
      • Volunteering
      • Influencers «spreading the word»
    • 3. Overview of Organization
      • Customer Segments:
      • Government or International Organizations
      • Private Donors
      • NGOs
      • Private Employers
      • General public
    • 4. Services Offered
      • Counting
      • Working to officially recognized identification for adolescent girls
      • Collecting data on adolescent girls and disaggregate it by age and gender to asses whether programs are reaching adolescent girls
    • 5.
      • Investing
      • Increasing funding for adolescent girls
      • Expanding opportunities for girls to attend secondary school
      • Re focusing HIV - AIDS prevention
      • Re orienting health delivery systems to work fro adolescent girls
      • Economically empowering adolescent girls by building and protecting their assets
      Services Offered
    • 6.
      • Advocating
      • Making the law work for adolescent girls
      • Equipping adolescent girls to advocate themselves in their communities
      • Mobilizing communities, families, men and boys to support adolescent girls
      Services Offered
    • 7. Geographical Markets
      • NGOs and Government
        • Latin America
        • India
        • Bangladesh
        • Africa
        • Donors
          • UK
          • Canada
          • US
          • Australia
          • Western Europe
    • 8. Current Business Model Partner Network Key Activities Offer C Relationship C Segments
      • Global giving
      • Local government
      • Local Ngos
      • Businesses
      • United Nation Foundation
      • Coallition for adolescent Girls
      • Those who work for girls
      • Advocate
      • Count
      • Invest
      Key Resources
      • Volunteers
      • Paid staff
      • Strong
      • relationships
      • Information gathering
      • Raise awareness about empowering adolescent girls as a solution to global poverty.
      • Influence and leverage policy makers to incorporate adolescent girls into their program and their police.
      • Motivate practitioners and NGOs to build their girl expertise
      • Tax reductions
      • Corporate Social Responsability
      • Training programs for NGOs
      • Government
      • International organizations
      • Private donor
      • Practitioner or NGOs
      • Private employer
      • Online donations
      • Corporate partners donations
      • Text messages
      • Volunteering
      D Channels Benefit Streams
      • Donations
      • Volunteering
      • Influencers «spreading the word»
    • 9. Current Business Model
    • 10. Girl Effect Website Sign Up (name, age, country, interest, skills, email address) Brands Adopt a project Support the Cause Awareness / Funding / Volunteer Become a co-owner of the project Mobile App - Notification -Tracking - Updates Chief Change-maker (points) Brands donate to the project based on points accumulated
      • Referrals
      • Awareness
      • Fundraising
      • Volunteer
      • Domain Engagement
      NGO’s submit projects Approved projects Brands Database Recognition Chief, Captain, Lieutenant, Change-maker
    • 11. Framework for Costumer Motivation
      • NGOs / CEOs
      • Individual doners / Private /Companies
      • Government
    • 12. IRRITATION FUN High involvement Low involvement Positive Negative ASPIRATION FRUSTRATION Framework for Understanding Consumer Motivation Individual Donors Organizations Private Employers NGOs Government
    • 13.
      • Crowdsourcing
      • Gamification
      • Aggregation
      Potential Business Models
    • 14. Crowdsourcing
      • Benefits
      • Offers Brisk Economical Solutions
      • Access to a Much Larger Talent Pool
      • Better Understanding of Customer Needs
      • Leverage expertise throughout the world
    • 15.
      • In-game advertising is thriving
      •   Gaming connects brands to valuable audiences
      • Measurable and easy to do
      • Buying and selling virtual goods is becoming mainstream
      Gamification Game company creates a game and makes it popular Brands join the games to advertise or sell virtual goods Brands get customer engaged or monetize their virtual goods Companies get revenue from brands and allocate them to games Measurement and results are communicated
    • 16. Aggregation
      • Measurable and scalable
      • High accessibility
    • 17. Accessibility and Attractiveness
      • 10
      22 22 10 ACCESSIBILITY ATTRACTIVENESS CS G A
    • 18. 1-9-90 Rule
    • 19. Recommended Business Model
      • Crowdsourcing + Gamification
    • 20. Justification
      • Talent: tap creative and inspired participants whom you can leverage to create results
      • Affordability: breaking it down into smaller and more focused pieces
      • Expertise : only people with expertise in that particular area will engage
      • Speed : the “crowd” can do it! and with quality
      • Ripple effect: information can be disseminated from community to community to broaden its impact.
    • 21. Motivations to participate MOTIVATION PHRASES Protective I feel I belong to a community Values I feel its important to help others Career I can show my work and make new contacts Social People I´m close to do it Enhancement It makes me feel needed Ideology I believe on the benefits of the project
    • 22. Business Model
      • Micro volunteering
      • Domain engagement
      Volunteers
      • Fundraising
      • Community
      • Gaming
      • Mobile
      • Transactions
      Funding
      • Social Media
      • Brands
      Share results Awareness
      • Social Media
      • Brands
    • 23. Social Media Channels Functionality:
      • Adopt a Project
      • Share your Project
      • Ask your community to join
      • Request Funding
      • Share Updates
    • 24. Social Media Channels Benefits:
      • Deep relationships and engagement
      • Extensive reach
      • Easy to participate
      • Facilitates crowdsourcing
      • 51% of donors prefer giving online
    • 25.
      • Cases:
      Social Media Channels
    • 26. Mobile Channels Functionality:
      • Access the mobile website
      • Process payments through a mobile phone
      • Receive notifications on the status of the project
      • Send messages to friends for support
    • 27. Mobile Channels Benefits:
      • High Open Rate
      • Lower resistance to spending
      • Simple method to donate
      • Real time engagement with users
    • 28. Mobile Channels Case Studies:
    • 29. Girl Effect – Collaboration with Brands Stories: Know about girls – photos, words, art Users share, contribute, rate - acquire points Collaboration with Brands – Cause Marketing Brands incentivize users and / or Girl Effect User engagement with Brands, PR
    • 30. Examples Benefits Collaborative approach Cause Marketing and Relevant Targeting Comment, Rate, Participate Users get to see results of their contribution
    • 31. Micro-volunteering
    • 32. Microvolunteering
      • Convenient
      • Crowd-sourced
      • Network-managed
    • 33. Transactions
    • 34. Transactions
      • Convenient and simple
      • Wow people everyday in every way
      • Privacy and security
    • 35. Domain engagement
      • Expertise support
      Emotional support Job generation GIRL PROJECT
    • 36.
      • Securing Girls projects to succeed
      • Bigger support for Girls
      • People keen on sharing knowledge
      • Giving supporters social recognition
      Benefits:
    • 37.
      • Securing Girls don´t get pulled down by their environment
      • Provinding a support network to Girls
      • Professionals get recognition and practice (pre graduates)
      Benefits:
    • 38. Domain Engagement
      • Freelancers
      Company or institution´s need FUND RASING Deliverables
    • 39. Gaming Game Industry Creation Virtual Goods Revenue Monetize
    • 40. GEO Location VOLVO on MyTown Taami Nutz on Farmville Some examples Benefits Personal achievement . Group motivator C ontextual communications. Social Media Integration.
    • 41. Business Model
      • Micro volunteering
      • Domain engagement
      Volunteers
      • Fundraising
      • Community
      • Gaming
      • Mobile
      • Transactions
      Funding
      • Social Media
      • Brands
      Share results Awareness
      • Social Media
      • Brands
    • 42.
      • Thank You!
      • Questions?