Colgate - It created a Facebook application called Smiles that languished for months, with just a few hundred people sharing it. Then it hooked up with SocialVibe to recast the tool to tap into the do-good vibe. The brand offered charitable donations each time users shared Smiles. The result: The widget was shared 500,000 times in five weeks. Kraft - Kraft is in the midst of a &quot;Share a Little Comfort&quot; campaign that offers to donate 1 million boxes of Kraft Macaroni & Cheese to needy families based on the number of messages people share via Facebook and Twitter. So far, more than 23,000 messages have been posted in response to Kraft's effort. It can turn out to be cheaper to offer donations in exchange for people-powered media than buying ad space for promotion.
Convenient It's volunteerism that fits into your schedule when you have time - typically (but not necessarily) via an internet connected device such as a personal computer or mobile phone. In practice, to achieve this level of convenience, there is often no training or vetting necessary by the nonprofit. Bite-sized Volunteer tasks are broken into small(-ish) pieces, so that you can complete a task in the time you have available (whatever that time may be). Crowdsourced The nonprofit that needs help asks a large(-ish) group for assistance. Micro-volunteers who have the time, interest, and skills (ideally), and who may be previously unknown to the nonprofit, do the work. Network-managed The time demands of the manager (e.g. a nonprofit staffer) are reduced by distributing as much of the project management and quality review as possible to the network of micro-volunteers. This work management method differs from a top-down model of project management.
Micro-actions can be conducted anywhere, at any time and so therefore people can control the environment in which they volunteer their time, thereby making it potentially safer than traditional volunteer opportunities Most micro-actions are non-committal, which means that one of the barriers that inhibits people to perform traditional volunteering, has now been stripped away. You can dip in and dip out whenever you want People who are shy and uncomfortable with a group of strangers might feel more at home with micro volunteering as they can now volunteer in their own company You get more bang for your buck time wise. People who perform traditional philanthropy and who want to do more, now have the option to achieve more in between their traditional philanthropic commitments It empowers people to realise they can make a difference, as they can now do something that benefits a worthy cause on their own terms, which gives them greater control over the difference they can make You can do it while watching telly, on the bus or in your pyjamas. You're not restricted to being at a certain place at a certain time anymore. Volunteering can go wherever you go.
Project Presentation by: Suraj Atreya Alex Lund Adriana Mancilla Anna Arancon Beatriz Briones Robin Ray Digitizing the Business Model Business Model Innovation for a Global NGO
Current Business Model Partner Network Key Activities Offer C Relationship C Segments
United Nation Foundation
Coallition for adolescent Girls
Those who work for girls
Raise awareness about empowering adolescent girls as a solution to global poverty.
Influence and leverage policy makers to incorporate adolescent girls into their program and their police.
Motivate practitioners and NGOs to build their girl expertise
Girl Effect Website Sign Up (name, age, country, interest, skills, email address) Brands Adopt a project Support the Cause Awareness / Funding / Volunteer Become a co-owner of the project Mobile App - Notification -Tracking - Updates Chief Change-maker (points) Brands donate to the project based on points accumulated
Buying and selling virtual goods is becoming mainstream
Gamification Game company creates a game and makes it popular Brands join the games to advertise or sell virtual goods Brands get customer engaged or monetize their virtual goods Companies get revenue from brands and allocate them to games Measurement and results are communicated
Talent: tap creative and inspired participants whom you can leverage to create results
Affordability: breaking it down into smaller and more focused pieces
Expertise : only people with expertise in that particular area will engage
Speed : the “crowd” can do it! and with quality
Ripple effect: information can be disseminated from community to community to broaden its impact.
Motivations to participate MOTIVATION PHRASES Protective I feel I belong to a community Values I feel its important to help others Career I can show my work and make new contacts Social People I´m close to do it Enhancement It makes me feel needed Ideology I believe on the benefits of the project
Girl Effect – Collaboration with Brands Stories: Know about girls – photos, words, art Users share, contribute, rate - acquire points Collaboration with Brands – Cause Marketing Brands incentivize users and / or Girl Effect User engagement with Brands, PR
Examples Benefits Collaborative approach Cause Marketing and Relevant Targeting Comment, Rate, Participate Users get to see results of their contribution