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TATA STARBUCKS KIOSK
NAME: SURABHI KATOCH
DIVISION: A
ROLL NO.: 27
BATCH: 2013-15
1
COFFEE KIOSK MARKET
INDIA
 Coffee Market in India:
 Branded coffee 53%
 Unbranded 40%
 Café 7%
 Café Coffee Day- The ...
COMPARATIVE ANALYSIS
3
STARBUCKS CAFÉ COFFEE
DAY
COSTA
COFFEE
USP Diverse, quality
selection of
specialty roasted
coffee b...
BUSINESS PLAN AND STRATEGIES
 USP
Diverse, quality selection of specialty roasted coffee
beans. Customers receive a high ...
 PRICE:
Coffee, snacks and bakery items at lower prices. About
30-40% reduction in the prices from the store prices
 PLA...
 TARGET MARKET:
1. Teenagers and young adults, college students, who
demand high quality products at cheap prices
2. Offi...
FINANCIALS
7
EXPENSES AMOUNT (Rs p.a) REMARKS
Land 60,000 Rent of Rs 5000 p.m
Electronic
equipment
13,000 Cost of buying a...
CONCLUSION
TATA Starbucks:
 Delivers the best products - freshest coffee
beans, cleanest equipment, premium
serving conta...
THANK YOU
9
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Coffee kiosk business plan

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Transcript of "Coffee kiosk business plan"

  1. 1. TATA STARBUCKS KIOSK NAME: SURABHI KATOCH DIVISION: A ROLL NO.: 27 BATCH: 2013-15 1
  2. 2. COFFEE KIOSK MARKET INDIA  Coffee Market in India:  Branded coffee 53%  Unbranded 40%  Café 7%  Café Coffee Day- The largest cafe retail chain in India, with 1000 cafes in 141 cities and many in its base, Bangalore  Barista- Established in India in 1999, has 200 stores now  Costa Coffee- UK based café chain, entered in India in 2005 with around 36 stores now  Starbucks- USA based chain, entered India in 2012 with first store in Mumbai, has opened 9 stores since then INTERNATIONALLY:  More than 150 million Americans (18 and older) drink coffee on a daily basis  In 2004, the number of retail specialty coffee locations, including cafés, kiosks, coffee carts and retail roasters, amounted to 17,400 and total sales were $8.96 billion 2
  3. 3. COMPARATIVE ANALYSIS 3 STARBUCKS CAFÉ COFFEE DAY COSTA COFFEE USP Diverse, quality selection of specialty roasted coffee beans. Most recognizable and trustable brand in India Innovative products TAGLINE A bean is just the beginning A Lot Can Happen Over Coffee We make it better Starbucks main competitors are quick-service restaurants and specialty coffee shops. There are an abundant amount of competitors in the specialty coffee beverage industry. The company believes that its customers choose among retailers primarily on the basis of product service, service, price, and convenience.
  4. 4. BUSINESS PLAN AND STRATEGIES  USP Diverse, quality selection of specialty roasted coffee beans. Customers receive a high quality product at a competitive price, having wasted little time in the whole process.  PRODUCT: 1. Standard international variety of coffee with roasted coffee beans 2. Indian style product offerings in snacks such as Tandoori Paneer Roll, Elaichi Mawa Croissant, Murg Tikka Panini and Chai Tea Latte to suit Indian customers 4
  5. 5.  PRICE: Coffee, snacks and bakery items at lower prices. About 30-40% reduction in the prices from the store prices  PLACE: Colleges and offices  PROMOTION: 1. Through social networking sites like Facebook, Twitter etc. 2. Advertisements on radio 3. Advertisements on print media like magazines, newspapers etc 5
  6. 6.  TARGET MARKET: 1. Teenagers and young adults, college students, who demand high quality products at cheap prices 2. Office goers, who can take a quick refreshment during break 3. Families 4. Tourists  COMPETITORS: 1. Café Coffee Day Express 2. Nescafe 6
  7. 7. FINANCIALS 7 EXPENSES AMOUNT (Rs p.a) REMARKS Land 60,000 Rent of Rs 5000 p.m Electronic equipment 13,000 Cost of buying a microwave and a coffee machine Worker salary 84,000 Rs 7000 p.m Marketing and promotion 1,00,000 Cost incurred through advertisements on radio and newspapers Transportation 36,000 Costs incurred on transportation of food items from stores to the kiosks Total 2,93,000
  8. 8. CONCLUSION TATA Starbucks:  Delivers the best products - freshest coffee beans, cleanest equipment, premium serving containers, consistent flavor  Employs the friendliest servers - cheerful, skilled, professional, articulate  Has the finest reputation in the coffee business  Serves customers from wide a geographic and demographic range 8
  9. 9. THANK YOU 9
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