Travel And Tourism Research Report

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Travel And Tourism Research Report

  1. 1. December 7TravelAndTourism 2011Made by : Surabhi agarwal , Eram Khan ,Apoorv Gautam ,Ashish ServiceKahnna, Manish kumar . Management
  2. 2. 2 Table of Content IntroductionTravel and Tourism 3International tourism receipts 4International tourism expenditures 5Most visited cities by international tourist arrivals 6The ResearchResearch Methodology 8Questionnaire 9Data analysis 12Conclusion 21
  3. 3. 3 Travel And TourismTourism is travel for recreational, leisure or business purposes. The World TourismOrganization defines tourists as people "travelling to and staying in places outside their usualenvironment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a popular global leisure activity. In 2010, there were over 940 millioninternational tourist arrivals worldwide, representing a growth of 6.6% when compared to [2]2009. International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding toan increase in real terms of 4.7%. As a result of the late-2000s recession, international traveldemand suffered a strong slowdown from the second half of 2008 through the end of 2009. After a5% increase in the first half of 2008, growth in international tourist arrivals moved into negativeterritory in the second half of 2008, and ended up only 2% for the year, compared to a 7% increase in2007. This negative trend intensified during 2009, exacerbated in some countries due to the outbreakof the H1N1 influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 millioninternational tourists arrivals, and a 5.7% decline in international tourism receipts.Tourism is important and in some cases vital for many countries, suchas France, Egypt, Greece, Lebanon, Israel, the United States, the United Kingdom, Spain, Italy,and Thailand, and many island nations, such as Mauritius, TheBahamas, Fiji, Maldives, Philippines and the Seychelles. It brings in large amounts of income inpayment for goods and services available, contributing an estimated 5% to the worldwide grossdomestic product (GDP), and it creates opportunities for employment in the serviceindustries associated with tourism. These service industries include transportation services, suchas airlines, cruise ships and taxicabs; hospitality services, such as accommodations, includinghotels and resorts; and entertainment venues, such as amusement parks, casinos, shoppingmalls, music venues and theatres.In 2010, there were 940 million international tourist arrivals, with a growth of 6.6% ascompared to 2009.The World Tourism Organization reports the following ten countries as the most visited interms of the number of international travellers. In 2010, China overtook Spain to become thethird most visited country. Most of the top visited countries continue to be those in Europe,followed by a growing number of Asian countries. International International UNWTO Change tourist touristRank Country Regional 2009 arrivals arrivals Market to 2010 (2010) (2009) 1 France Europe 76.8 million 76.8 million +0.0% 2 United States Americas 59.7 million 55.0 million +8.7%
  4. 4. 4 International International UNWTO Change tourist touristRank Country Regional 2009 arrivals arrivals Market to 2010 (2010) (2009) 3 China Asia 55.7 million 50.9 million +9.4% 4 Spain Europe 52.7 million 52.2 million +1.0% 5 Italy Europe 43.6 million 43.2 million +0.9% 6 United Kingdom Europe 28.1 million 28.2 million -0.2% 7 Turkey Europe 27.0 million 25.5 million +5.9% 8 Germany Europe 26.9 million 24.2 million +10.9% 9 Malaysia Asia 24.6 million 23.6 million +3.9% +4.4% 10 Mexico Americas 22.4 million 21.5 millionInternational tourism receiptsInternational tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to anincrease in real terms of 4.7% from 2009. The World Tourism Organization reports the followingcountries as the top ten tourism earners for the year 2010. It is noticeable that most of them are onthe European continent, but the United States continues to be the top earner. International UNWTO TourismRank Country Regional Receipts Market (2010)1 United States North America $103.5 billion
  5. 5. 5 International UNWTO TourismRank Country Regional Receipts Market (2010)2 Spain Europe $52.5 billion3 France Europe $46.3 billion4 China Asia $45.8 billion5 Italy Europe $38.8 billion6 Germany Europe $34.7 billion7 United Kingdom Europe $30.4 billion8 Australia Oceania $30.1 billion9 Hong Kong (China) Asia $23.0 billion10 Turkey Europe $20.8 billionInternational tourism expendituresThe World Tourism Organization reports the following countries as the top ten biggest spenders oninternational tourism for the year 2010. International UNWTO TourismRank Country Regional Expenditures Market (2010)1 Germany Europe $77.7 billion
  6. 6. 6 International UNWTO TourismRank Country Regional Expenditures Market (2010)2 United States North America $75.5 billion3 China Asia $54.9 billion4 United Kingdom Europe $48.6 billion5 France Europe $39.4 billion6 Canada North America $29.5 billion7 Japan Asia $27.9 billion8 Italy Europe $27.1 billion9 Russia Europe $26.5 billion10 Australia Oceania $22.5 billionMost visited cities by international tourist arrivals Top 10 most visited cities by estimated number of international visitors by selected year International City Country visitors Year/Notes (millions)Paris France 15.1 2010 (Excluding extra-muros visitors)
  7. 7. 7London United Kingdom 14.6 2010New York United States 9.7 2010CityAntalya Turkey 9.2 2010 2010 (Excluding Malaysian citizens arrivingSingapore Singapore 9.2 by land)Kuala Malaysia 8.9 2010Lumpur HongHong Kong 8.4 2010 (Excluding Mainland Chinese visitors) Kong (China) United ArabDubai 8.3 2010 EmiratesBangkok Thailand 7.2 2010Istanbul Turkey 6.9 2010
  8. 8. 8 The ResearchResearch Objective :Study the Consumer Behavior With regards to Travel And Tourism.Research Problem :How Modernize is Travelling Habits of the people ??Sampling Plan –Sampling Size : 100Sampling techniques : Through QuestionnaireThe Survey was conducted over a period of a month . In which , our team member wentto people from every walk of life and made them aware of our survey , provided themwith the questionnaire and helped them in filling it.Travel and Tourism being part of everybody’s life was very easy and comfortablematter to talk about for the respondents.The information which was seek from them was to predict how mordenize their way oftravelling is . They were asked, How often they travel ? For How long ? Where they travel to ? With whom ? Objective of their travel . How they plan their Trip ? Where do they stay ? Have much familiar they are with online travel assistance options ? How they like to travel more ?All these information was seeked in form of following questionnaire :
  9. 9. 9 QuestionnairePlease go through the following questionnaire and identify the appropriate responses for eachof them. There is no such thing as a correct answer, therefore feel free to respondunprohibitivelyDisclaimer: Your response via this questionnaire will be used strictly for academic purposes.There will not be any commercial solicitation or usage of the response in any kind / formwhatsoever.Personal InformationName :Age :Gender :City :Occupation :Your Income Level ( per annum ) : 1. Upto 5 lac 2. 5 lac-15 lac 3. 15 lac – 25 lac 4. 25 lac- 35 lac 5. 35 lac and above 6. Not earning presently1. How often do you travel outstation ?  Once in a Year  Once in 6 Months  Once in 3 Months  Every Month  Every Week2. How do you Plan your Trip ? By Yourself
  10. 10. 10 Through a Travel Agent3.What is most common type purpose of your travel ? o Family Vacation o Adventures o Business o Spiritual o Religious4. What mode of transportation do you opt ? Rate them on the basis of your preference (mostpreferred at the top , Least preferred at the bottom )Car, Bus, Train , Airplane, Ship5.Where do you go most often ? o Hill Stations o Beaches o Deserts o Historically Significant places o Commercially Busy cities6. Have You travelled Internationally? o Yes o NoHow Many Times ........................7. With whom, Do you travel most often ? o Family o Friends o Colleagues o Alone8. Where do you like to stay ? o Expensive Hotels o Economy Hotels o Resorts
  11. 11. 119.What is generally the length of the trip ? o 1-2 days o 3-5 days o A week o A fortnight o A month10. Do you have Membership of any Holiday Clubs ? o Yes o No11. Have you used any online travelling website ?If so,12. How often?  none  sometimes  often  every time when I plan a travel13. Do You have any favourite travel website?.........................................................................................14. How Much do you spend on a trip on an average ? o Upto 5,000 o 5,000 – 15,0000 o 15,000 – 25, 000 o Above 25,00015. Do You wish to go for a World-tour ? o Yes o NoSignature
  12. 12. 12 Data AnalysisWith data available various analysis where done in order to study travelling behaviourof the sample . 1. To start with Age Group. Age Group Below 20 20-25 25-30 Above 30 3% 17% 33% 47%The Sample was made of 47% people falling in the age group of 20-25 years. Nexttrailing Age group was “below 20” years with 33 % of contribution. Age group of 25-30and Above 30 years had contribution of 17% and 3% respectively.
  13. 13. 13 2. Sex Ratio gender Male Female 43% 57%57 of respondents where Male rest were Females . 3. Occupation Occupation Student business Service Housewives 2% 15% 11% 72%
  14. 14. 1472 % of respondents where student pursuing different courses of graduation level .where a 15 % where engaged in service . Followed by 11 % engaged in Business whilerest two percent were Housewives . 4. Income Group Income Group Upto 5 lac 5lac-15 lac 15 lac -25 lac 25 lac -35 lac Above 35 lac Not Presently 13% 12% 1% 62% 10% 2%62 % share of sample was financially dependent as they are not in any kind of economicactivity. 13 % had income of income upto 5 lac where as 12 % earned upto 5 lac to 15lac annually . only 2 % and 1% earned Above 35 lac and between 15 lac to 25 lacrespectively. 5. No . of Trips every Trips Week 10% every Once In a Month Year 21% 36% Once in 3 Once in 6 months months 13% 20%
  15. 15. 15As above data signifies , 36 % went out of their daily environment only once in year . 21% went out every month while 20 % went once in 6 months. 13 % went once in 3months but only 10 % went every week. 6. Planning Planning By Yourself Through Travel Agent 31% 69%When it comes to planning your Trip 69 % liked to plan their trip all by themselveswhere as 31 % rendered the service of Travel agents . 7. Purpose Purpose Family Vacation Adventure Business Spiritual Religious 5% 6% 18% 14% 57%
  16. 16. 16When asked about the purpose of the Trips they make , 57% answered that it’s mostlyFamily vacation . Other 18% said that it’s Adventure while 18% said that they do it forBusiness point of view. While 5 % and 6% people defined their purpose as Spiritual andreligious. 8. Mode Of Transportation 100 80 60 Ship 40 20 Airplane 0 Bus Train CarPeople prefer Train over all the others followed by Car, Airplane, Bus and at the lastShip. 9. Destination Commercia Destination lly busy Places 24% Historically Hill Station Significant 50% Place Deserts 8% 13% Beaches 5%
  17. 17. 1750 % people commented that their preferred and most destination is Hill Station . for 24% people it’s Commercially busy places, for 13% it’s Deserts. While for 8% and 5%it’s Historically Significant places and Beaches . 10. International Travel International Travels Yes 32% No 68%Out of sample 68% people haven’t made international travel . while 32 % people havebeen to abroad. 11. Companions companions Alone 21% Colleagues 2% family 59% Friends 18%
  18. 18. 18 59 % of people prefer Making visits with Family members . While 21 % like to travelalone. 18 % travel with friends . while only 2 % with colleagues. 12. Accommodation Resorts 11% Economy Hotels 25% Expensive Hotels 64%64 % prefer to stay in Expensive Hotels , While 25 % choose Economy Hotels . 11 % gofor Resorts . 13. Duration Duration 11 1-2 Days 13 3-5 days A week A Fortnight 18 A Month 30
  19. 19. 19Major chunk Stay for 1-2 day , closely followed by 30 % going for 3-5 days . and 18 %staying for a week with 13 % staying for A fortnight and 11 % for a month and so. 14. Holiday Clubs Membership club yes 21% no 79%79 % said that they don’t have membership of any holiday club . 21 % have it. 15. Travel Websites Use of travel Sites Often Everytime 0% when I Sometimes plan a 23% travel 0% None 77%
  20. 20. 2077 % people do not use any kind of Travel based websites while 23 % does it sometimes. 16. Spending spending Upto 5,000 10% 5,000 - above 15,000 25, 000 24% 50% 15,000 - 25,000 16%50 % people spend more then 25 ,000 rupees while they travel. Rest 24 % spendsomewhere between 5,000- 15 ,000 . 16 % spend in between 15,000-25,000 . 10 % lessthen 5,000 or up to it. 17. World tour World tour No 27% Yes 73%
  21. 21. 2173 % people said that they would like to go for a world tour if given chance . 27 % saidno . Conclusions • Way of Travelling Still Stays the same. • Online travelling Websites need to market more in order to become a part of People’s Holidays. • Travelling is Synonym to “family time’’ for most of the people. • Most Preferred Destination are “ Hill Station”. • People look for cost-effective travel options. • Very few people Go for Holiday Clubs Membership.
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