Sony Corporations Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets.
Soundation Masaru Ibuka and Akio Morita founded the company. Founded it in May 7, 1946. Named the company “Tokyo Tsushin Kogyo K.K” Japan's first tape recorder called the Type-G. First commercially produced transistor radio. The name from sonus, the Latin word for sound.
Becoming Inter-national Morita's 1953 visit to Philips. Overseas marketing is an overseas business. Offices had been set up in New York, Hong Kong and Zurich. February 1960, Sony Corporation of America (SONAM) was established . a business that doesn't take advantage of its opportunities doesn't deserve to be called an enterprise
SonyMission Statement Elevation of the Japanese culture and national status Being a pioneer - not following others; doing the impossible Encouraging individual ability and creativity
Work culture Sonny boys Life time Employment Decision made in groups Company philosophy remain enact Job rotation Seniority
Sonny boys World was very popular even before Sony took it. It meant Very handsome boys. could be easily used in any country in the world without problems. Everyone wearing same Jacket irrespective of their designation . Difference was in some strips only.
Gives a reason good enough for company to invest in them.
Decision made in groups They take decision after long discussion. They can discuss even when there is conflict of opinion. It Consume time but they are sure that everybody was in favor of decision .
Company philosophy remain enact The Japanese's organization believes in common philosophy . It doesn’t change with coming and going of people in the organization. Which doesn’t happens in western organizations.
Job Rotation To make employees acquaintance with the organization. To develop mutual understanding among the different departments functioning for the common good of organization. Job – switching. They come to know about the dilemmas faced by the colleagues at different end of the organization.
Seniority Seniority is determined by the year an employee's class enters the company. Career progression is highly predictable, regulated, and automatic. Members of the same graduating class usually start with similar salaries, and salary increases and promotions each year are generally uniform. The purpose is to maintain harmony and avoid stress and jealousy within the group.
Open Discussion for…. Comments Thoughts Questions
Bibliography “http://en.wikipedia.org/wiki/Japan History Government and politics Foreign relations and military Administrative divisions Geography and climate Economy Science and technology Demographics Education and health Culture and recreation Sports