ZEE ENTERTAINMENT LIMITED

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ZEE ENTERTAINMENT LIMITED

  1. 1. DATED: 6 AUG. 2007
  2. 2. ABOUT ZEE
  3. 3. <ul><li>ZEEL previously known as Zee Telefilms. </li></ul><ul><li>Founded in Oct 1992. </li></ul><ul><li>Demerged into 4 entities. </li></ul><ul><li>Zee is : </li></ul><ul><li>The largest producer and aggregator of Hindi programming in the world. </li></ul><ul><li>It was ranked as the ninth most popular brand. </li></ul><ul><li>One of the largest Indian multiple distribution platforms. </li></ul>
  4. 4. MISSION AND VALUES
  5. 5. MISSION STATEMENT <ul><li>To be the leading round the clock air-time properties provider, delighting the viewers on one hand and providing value to the advertisers for their time And money on the other. </li></ul><ul><li>To establish the company as the creator of the entertainment and infotainment products and services to feast the viewers and the advertisers. </li></ul>
  6. 6. <ul><li>Customer focus </li></ul><ul><li>Excellence </li></ul><ul><li>Creativity </li></ul><ul><li>Integrity </li></ul><ul><li>Growth driven </li></ul>VALUES
  7. 8. SIZE OF THE GLOBAL MEDIA AND ENTERTAINMENT INDUSTRY:US$ 1470 bn
  8. 10. ALLIANCES AND PARTNERSHIPS <ul><li>Zee Turner </li></ul><ul><li>A 74:26 joint venture between Zee and Turner International to distribute the Zee Turner. </li></ul><ul><li>Ten Sports </li></ul><ul><li>The company acquire 50% stake in the premiere channel Ten Sports. </li></ul><ul><li>ETC Networks </li></ul><ul><li>Zee acquired a 51% stake in June 2002 . </li></ul>
  9. 11. BRANDS <ul><li>ZEE Cinema is India’s first hindi movie channel, launched in 1995, bringing ‘Movies Masti Magic’ to million of audiences worldwide. </li></ul><ul><li>Zee Cafe’ offers the widest variety of english entertainment programmes including dramas,soaps,reality chat shows,fashion,travel,etc. </li></ul><ul><li>KLUB is the first ever branded slot in hindi movie genre that aims to cater to the youth at their time i.e. Mon-Fri 4:30p.m. </li></ul>
  10. 12. CONTENT THAT CONNECTS <ul><li>Connect with the Indian women largely through soaps that reflect a constant conflict between her wants & society’s expectations. </li></ul><ul><li>Leverage the national obsession of films to create programs/ reality shows. </li></ul><ul><li>Feed the aspirations of young emerging India . </li></ul>
  11. 13. DEMAND ANALYSIS
  12. 15. ALL DAY PERFORMANCE (GEC) 800 600 400 200 0 GRPs
  13. 16. CONSOLIDATING HIGH YIELDING PRIME TIME (WEEKDAYS) Time Band Our Position 17:00 17:29 Leader 17:30 17:59 Leader 18:00 18:29 Leader 18:30 18:59 Leader 19:00 19:29 Leader 19:30 19:59 Leader 20:00 20:29 Leader 20:30 20:59 Maayka (Jan'07) 21:00 21:29 Leader 21:30 21:59 Leader 22:00 22:29 Betiyaan 22:30 22:59 Teen Bahuraniyan (Mar'07) 23:00 23:29 Har Ghar Kuch Kehta Hai (July'07)
  14. 17. PRIME TIME PERFORMANCE (GEC) 350 300 250 200 150 100 50 0 GRPs
  15. 18. ALL DAY PERFORMANCE (MUSIC CHANNEL)
  16. 19. PRIME TIME PERFORMANCE (MUSIC CHANNEL)
  17. 20. TARGETING ENGLISH SPEAKING YOUTH 3 2.5 2 1.5 1 0.5 0 GRPs
  18. 21. TELEVISON INDUSTRY <ul><li>1 st Rank – Star Group </li></ul><ul><li>2 nd Rank – Zee Group </li></ul>
  19. 22. SHAREHOLDING PATTERN
  20. 23. SHOULD ONE INVEST IN ZEEL OR NOT?
  21. 24. FINANCIAL AND COST ANALYSIS
  22. 28. A overall decrease of 13.18% in total cost compare to financial year 2005-06.
  23. 29. FINANCIAL INDICATOR Financial Year 2007 In Rs. Crore Revenue 1,510 EBITDA 320 EBITDA % 21.19% PAT 230 MARKET CAPITALISATION 1,08,67,400  
  24. 31. RATIO ANALYSIS <ul><li>Debt Equity Ratio 0.12 </li></ul><ul><li>Current Ratio 3.5 </li></ul><ul><li>RONW 9.1% </li></ul><ul><li>ROCE 12.5% </li></ul><ul><li>EPS Rs 5.5 </li></ul><ul><li>DPS Rs 1.5 </li></ul><ul><li>P/E Ratio 45.8 </li></ul>
  25. 32. <ul><li>Joined Hands with Rajshri Pictures (P) Ltd for distribution </li></ul><ul><li>of films in the domestic market </li></ul>MARKETING DECISIONS <ul><li>Developing Region Centric Ads –An Innovative concept </li></ul>
  26. 33. BUSINESS STRATEGY AND MANAGERIAL DECISIONS
  27. 34. BUSINESS STRATEGY <ul><li>Enhanced content and Programming </li></ul><ul><li>Expand its channel bouquet offering </li></ul><ul><li>Cable as well as satellite distribution </li></ul><ul><li>Focus on shareholder value enhancement </li></ul><ul><li>Maintain high standard of corporate governance </li></ul>
  28. 35. INDIA CRICKET LEAGUE (ICL) <ul><li>It was formed on 3 rd April, 2007 with the initial investment of Rs. 100 crores. </li></ul><ul><li>Initially comprised of 6 teams that is expanded to 16 in three years. </li></ul><ul><li>Annual prize of $ 1 million (4.4 crores) </li></ul><ul><li>Has already signed up major players. </li></ul><ul><li>The matches played in ICL will be based on Twenty20 crocket format. </li></ul>
  29. 36. COMPARISON BETWEEN DISH TV AND TATA SKY <ul><li>Uses NSS-6 satellite to broadcast. </li></ul><ul><li>One can listen to a channel in the language of </li></ul><ul><li>one’s own choice </li></ul><ul><li>Teletext facility </li></ul><ul><li>Uses INSAT-4A satellite to broadcast </li></ul><ul><li>CD quality sound without distortion </li></ul><ul><li>55 channels with DVD quality picture </li></ul><ul><li>Can divide screen in 4 parts </li></ul>DISH TV TATA SKY
  30. 37. CONCLUSION AND INFERENCES
  31. 39. STRENGTH <ul><li>The strongest segment of the company’s business is its broadcast business. The general entertainment genre accounts for about 40% of television advertisement revenues. </li></ul><ul><li>The prime time share of the company has grown manifold which has helped Zee TV to narrow the gap with its number one contender. </li></ul><ul><li>Zee Cinema continues to be a leader in its segment. </li></ul><ul><li>On the English channels, the focus was to strengthen the prime time. </li></ul><ul><li>Sports advertising accounts for about 10% of the advertising revenue on television. </li></ul>
  32. 40. WEAKNESS <ul><li>Not prepared to face the intense competition posed by Star Network and other media contenders. </li></ul><ul><li>Mostly dependent on its prime time programs for TRP generation. </li></ul><ul><li>ICL is facing controversies. </li></ul><ul><li>Dish TV is facing stiff competition from Tata Sky. </li></ul>
  33. 41. OPPORTUNITY <ul><li>Strong number one contender. </li></ul><ul><li>Expansion of channel bouquet. </li></ul><ul><li>Increase in revenue. </li></ul><ul><li>Globalisation. </li></ul>
  34. 42. THREATS <ul><li>Competition from other players. </li></ul><ul><li>Ever changing trends in media sector. </li></ul><ul><li>Effect of CAS on subscription revenue. </li></ul><ul><li>Cost of programming might effect its bottom line. </li></ul><ul><li>Investment in new channels. </li></ul><ul><li>Foreign rate fluctuations. </li></ul><ul><li>The seasonal nature of the Company’s business affects its revenue. </li></ul><ul><li>The Company depends substantially on its senior management and other skilled personnel. </li></ul>
  35. 43. MARKET STRUCTURE
  36. 44. LOOKING AHEAD FUTURE PROSPECTS OF THE COMPANY
  37. 45. The company, by virtue of its presence across the value chain of media and entertainment business with many years of standing, is ready to play a leading role in the revolutionary phase that the industry is going through. Our focus on developing unique content across genre, usage of technological advancements, investment in strategic markets and aggressive marketing and branding efforts will continue to keep our reputation. - Mr. Subash Chandra
  38. 46. THANK YOU

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