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Innovation 5: Piramal E-Swasthya Centre

Innovation 5: Piramal E-Swasthya Centre
Team Trojans: Supriya, Sana, Nitin, Chirag

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    Road2 ideas piramal e-swasthya centre_team trojans Road2 ideas piramal e-swasthya centre_team trojans Presentation Transcript

    • Innovator 5
      Piramal e-Swasthaya Centre
      Team TrojansSanaSupriyaNitinChirag
    • Health Care Sector
      Only 30% of Indians have access to modern medicine
      Although 70% of our populations living in villages,difference in life expectancy between urban and rural India is at 12 years. While the national doctor-patient ratio is 1:1700, in rural areas this is said to plummet to 1:25,000
      Fertility, mortality and morbidity remain unacceptably high
    •  Piramal e-Swasthaya Centre
      Healthcare, pharmaceuticals, diagnostics, glass, real estate and financial services
      The Piramal Group runs the The Ajay G. Piramal Foundation, a non-profit organization
      E-Swasthya
      a Social Initiative of Primal Healthcare Limited, a first-of-its-kind project in Rajasthan, India addressing the issue of absence of doctors. 
      They currently operate close to 100 villages in Rajasthan and have provided services to over 25,000 patients in the last two years. 
    • Primary Research
      A patient at the clinic
      Piramal Care Centre pictures
    • Process Model
      Step wise procedure
    • Process Flow
    • SARVA JAL – Pure Water Service
    • USP of Innovation
      This model provides :
      Reliable, high quality health care
      At a villager’s doorstep
      Through cutting-edge technology developed from sophisticated diagnostic protocols
      Allowing the patient to receive immediate relief
      Saving on valuable time and money that is usually lost in travelling to see a doctor in a nearby town.
      For the first time, patients have access to world-class medicines at an affordable price
    • Cost Structure
      Total Cost : Rs. 30- 50/-
      Village Level Pharmacy stocked with medicines varying in price (To fill the basic prescriptions recommended by the call centre)
      Cost varies in Serious ailment -> Call centre recommends patient to visit a secondary or tertiary health care facility
      No. of people currently involved = 175
      Past Growth(From Mar 2008 and April 2010)
      No. of patients treated: 25000 patients
      Villages: 40
      Annual budget: $ 500,000
      Future
      60 new villages
      Ceased operations in 25 out of initial 40 villages.
      Centres in these villages were not seeing enough patients
      to make the service sustainable, profitable and scalable
    • SWOT
    • Stage I :- Table Analysis Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the parameters outlined in the sandbox, the self assessment scores are:
    • C.K. Prahlad’s Sandbox
      moderate
      High
      High
      High
      High
      High
    • Untapped Opportunities
      Household spends over Rs 2,000 per annum on outpatient care
      Inpatient expenses are typically funded by loans at very high interest rates (5% per month)
      About 25% of inpatient events result in households getting caught in a "poverty trap"
      About 20mn people in India go below poverty line every year due to health event
    • Expand Reach
      Penetrate in other areas along with Rural Parts of Rajasthan
      Whole India needs such innovations to reach to the bottom of the pyramid
    • E-Swasthya Campaign
      Spearheaded by Mr AnandPiramal.
      Campaign launched in Rajasthan
      A nurse helps communicate ailments of local people to doctors, who diagnose the illness and prescribe medicines that are delivered back to the people.
      Still at a preliminary stage, if it takes off, the plan is to cover 100,000 villages in five years
      E-Swasthya Advertisement
    • Telemedicine – Can Be Promoted
    • Road Ahead
      On the demand side
      Consumers need access to basic health services (e.g. common drugs, diagnostics, first aid) at village level
      Consumers value convenient access to low cost capital in case of hospitalisation
      Consumers need comprehensive health package / plan covering both frequent outpatient care events and less frequent but high “shock” value inpatient care / hospitalisation events
      On the supply side
      Doctors looking to partner / be empanelled to increase patient flow and reputation in the area
      Hospitals keen to get empanelled and offering discounts and procedure wise fixed prices to increase patient flow
      Low cost, high quality generic drug manufacturers available and keen to increase volume a the cost of branded drugs
    • Future...
      Service Providers
      Doctor availability should be across different regions
      Doctors do recognize that they have spare capacity and are keen to increase patient flow
      Diagnostic laboratories should be available at town levels
      Drugs
      Drugs form ~80% of outpatient care costs
      High Drug cost a serious concern for consumers. So cost to be reduced.
      Pharmacy typically available close to doctors
      Most commonly used drugs cost 25-30% to manufacture and another 10-15% to deliver to the retailer level
      Hospitals
      Multi-specialty hospitals available at nearest town levels, which consumers are comfortable with
      Hospitals should have spare capacity and keen to increase patient�
      Join hands with NGOs working for penetrating to more areas
      Affordability
      Low costs of outpatient care, particularly drugs
      High one time premium for the entire family / true insurance
      Acceptability:
      Limited perceived health benefit since insurance benefit limited to hospitalization which
      has only 2-3% incidence, while there is no benefit on outpatient care > 100% incidence