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Interaction design for TV
 

Interaction design for TV

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    Interaction design for TV Interaction design for TV Presentation Transcript

    • Innovative Interaction Paradigms for the Indian Users Sponsor > Philips Design | Guide > Mr. Shashank Mehta Supriya Ajmera, Information and Digital Design
    • Interaction Paradigm OVERVIEW
    • Interaction Paradigm HOME ENTERTAINMENT OVERVIEW
    • PHILIPS Interaction Paradigm INNOVATION HOME ENTERTAINMENT INDIA OVERVIEW
    • Women , aged 25-50 Well to do / Affluent Buying power Influencing power Working / homemakers Not Technology savvy USER GROUP
    • USER GROUP
    • Understanding and Planning PROCESS
    • Understanding and Planning Research PROCESS
    • Understanding and Planning Research Analysis PROCESS
    • Understanding and Planning Research Analysis Conceptualization PROCESS
    • Understanding and Planning Research Analysis Conceptualization Design PROCESS
    • Look and Feel Experience Being in Control Ownership Informed Choices Multitasking Awareness TRENDS : Socio-cultural
    • Personalization Visual Information Simple TRENDS : Technological
    • Multi-functional products Latest Products Value for money TRENDS : Economic
    • Technological Space Social Space Home Entertainment
    • Protection from dust Initiative Clutter Multitasking Space constraint Memory Activity Companion Awareness Instructions Variation in distance Importance Value for money Control of the remote Home Entertainment – Social Space
    • Technological Space Home Entertainment – Technological Space
    • Complexity Features Remotes Jargon and obscurity Multifunction and Hybrid Devices Number of devices Device conflict Need for change Unfamiliar technology Power problems Transition Avoidance of technology Brand incompatibility Complicated Lack of Awareness Connectivity Laziness Lot of wires Hardware Software incompatible Home Entertainment – Technological Space
    • Interaction between user and product
    • Research and Analysis
    • User OPINION User ATTITUDE TECHNOLOGY IMPLICATIONS User Interviews - Purpose
    • User Time saving User Family Life Dependency Technophobia Male dominance Confidence Comfort TECHNOLOGY Aesthetics Being with the times Need based User Interviews - Insights
    • User Frequency of use User PRODUCT Ease of use USAGE Utility of the product User Interviews - Purpose
    • User User User PRODUCT USAGE User Interviews - Insights
    • What is simple, for my user … Cultural Probes
    • Creating Affinity Diagrams
    • Users’ concept of ‘simple’
    • Users’ concept of ‘not simple’
    • Buying patterns Trends Psychology User consumers Marketers’ Viewpoint Market Study - Purpose
    • ‘Feel’ the product User Information Sources Health Knowledge Remotes Aesthetics consumers Interest Personal Products Marketers’ Viewpoint Market Study - Insights
    • Mrs Shrabani Dasgupta, 46 The devices should understand what I want. I just want to sit back and relax. PERSONAS
    • Mrs Sonali Sharma, 28 I should be able to understand what the device does and get assistance if needed. . PERSONAS
    • Mrs Bhavana Murthy, 33 I should be able to manipulate things quickly. Every time, I don’t want to do the same settings . . PERSONAS
    • USER GOALS
    • Menu vs Buttons Standards Variety of buttons Deducing User Tasks
    • USER NEEDS
    • PRODUCT VISION
    • PHILIPS Interaction Paradigm INNOVATION HOME ENTERTAINMENT INDIA
    • Content Display Relevance to India Visual appeal Personalization Preview Intelligent Consistency Suggestions Less text heavy Terminology Assuring Contextual GUIDELINES
    • Menu Structure Controls and Mapping Organized based Durable on needs Intuitive actions Feedback Scalable Match the mental Depth model Paths Surface area Dedicated buttons Identification Hierarchy GUIDELINES
    • Scalable Depth Paths INTERACTION MODEL
    • Scalable Depth Paths CONTROLS
    • INFORMATION ARCHITECTURE Scalable Depth Paths
    • Thank you