Interaction design for TV

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Interaction design for TV

  1. 1. Innovative Interaction Paradigms for the Indian Users Sponsor > Philips Design | Guide > Mr. Shashank Mehta Supriya Ajmera, Information and Digital Design
  2. 2. Interaction Paradigm OVERVIEW
  3. 3. Interaction Paradigm HOME ENTERTAINMENT OVERVIEW
  4. 4. PHILIPS Interaction Paradigm INNOVATION HOME ENTERTAINMENT INDIA OVERVIEW
  5. 5. Women , aged 25-50 Well to do / Affluent Buying power Influencing power Working / homemakers Not Technology savvy USER GROUP
  6. 6. USER GROUP
  7. 7. Understanding and Planning PROCESS
  8. 8. Understanding and Planning Research PROCESS
  9. 9. Understanding and Planning Research Analysis PROCESS
  10. 10. Understanding and Planning Research Analysis Conceptualization PROCESS
  11. 11. Understanding and Planning Research Analysis Conceptualization Design PROCESS
  12. 12. Look and Feel Experience Being in Control Ownership Informed Choices Multitasking Awareness TRENDS : Socio-cultural
  13. 13. Personalization Visual Information Simple TRENDS : Technological
  14. 14. Multi-functional products Latest Products Value for money TRENDS : Economic
  15. 15. Technological Space Social Space Home Entertainment
  16. 16. Protection from dust Initiative Clutter Multitasking Space constraint Memory Activity Companion Awareness Instructions Variation in distance Importance Value for money Control of the remote Home Entertainment – Social Space
  17. 17. Technological Space Home Entertainment – Technological Space
  18. 18. Complexity Features Remotes Jargon and obscurity Multifunction and Hybrid Devices Number of devices Device conflict Need for change Unfamiliar technology Power problems Transition Avoidance of technology Brand incompatibility Complicated Lack of Awareness Connectivity Laziness Lot of wires Hardware Software incompatible Home Entertainment – Technological Space
  19. 19. Interaction between user and product
  20. 20. Research and Analysis
  21. 21. User OPINION User ATTITUDE TECHNOLOGY IMPLICATIONS User Interviews - Purpose
  22. 22. User Time saving User Family Life Dependency Technophobia Male dominance Confidence Comfort TECHNOLOGY Aesthetics Being with the times Need based User Interviews - Insights
  23. 23. User Frequency of use User PRODUCT Ease of use USAGE Utility of the product User Interviews - Purpose
  24. 24. User User User PRODUCT USAGE User Interviews - Insights
  25. 25. What is simple, for my user … Cultural Probes
  26. 26. Creating Affinity Diagrams
  27. 27. Users’ concept of ‘simple’
  28. 28. Users’ concept of ‘not simple’
  29. 29. Buying patterns Trends Psychology User consumers Marketers’ Viewpoint Market Study - Purpose
  30. 30. ‘Feel’ the product User Information Sources Health Knowledge Remotes Aesthetics consumers Interest Personal Products Marketers’ Viewpoint Market Study - Insights
  31. 31. Mrs Shrabani Dasgupta, 46 The devices should understand what I want. I just want to sit back and relax. PERSONAS
  32. 32. Mrs Sonali Sharma, 28 I should be able to understand what the device does and get assistance if needed. . PERSONAS
  33. 33. Mrs Bhavana Murthy, 33 I should be able to manipulate things quickly. Every time, I don’t want to do the same settings . . PERSONAS
  34. 34. USER GOALS
  35. 35. Menu vs Buttons Standards Variety of buttons Deducing User Tasks
  36. 36. USER NEEDS
  37. 37. PRODUCT VISION
  38. 38. PHILIPS Interaction Paradigm INNOVATION HOME ENTERTAINMENT INDIA
  39. 39. Content Display Relevance to India Visual appeal Personalization Preview Intelligent Consistency Suggestions Less text heavy Terminology Assuring Contextual GUIDELINES
  40. 40. Menu Structure Controls and Mapping Organized based Durable on needs Intuitive actions Feedback Scalable Match the mental Depth model Paths Surface area Dedicated buttons Identification Hierarchy GUIDELINES
  41. 41. Scalable Depth Paths INTERACTION MODEL
  42. 42. Scalable Depth Paths CONTROLS
  43. 43. INFORMATION ARCHITECTURE Scalable Depth Paths
  44. 44. Thank you

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