The interconnection in                              Digital Publishing                                    Supree Thongpetc...
Colour Doctor Co.,Ltd.                                 Professional Graphic Art Consulting Company                        ...
Digital Publishing Today                                        A lot of Creation Software                                ...
The Way We Work                                 Proprietary Formats                                    Native Apps        ...
Proprietary Formats As A Platform                                        Adobe Publishing Suite                           ...
Native Apps                             Apple XCode on Objective-C                                    Android SDKWednesday...
Hybrid Apps                             Open Format using Web Technology                                  HTML, JavaScript...
Just Say a Word                                E-Book, E-Magazine : A Digital version, Reading purpose                    ...
User Experience is Important                                    They Need Something New                                   ...
Serial or Complex                              Serial Telling is Too Linear and Too Boring                               S...
A Complex Storytelling                                  We are in a Parallel World                                   Readi...
Searching is a Threat                             Searching is lead all user to See all CompetitorWednesday, February 20, ...
Attractive Or Attention                                  Design for Communication                                    Seein...
Media Engagement is the Must                                      Print, TV, VDO, Social Network, Web                     ...
Concerning Point                                       Own media = Own data                                       Facebook...
Check Point                                      Digital Magazine is An Application                                   Appl...
Interactive Advertising                               New Business Model for Advertising                                  ...
Some Small Little Things                             Advertising Model between Print and Digital runs Separately          ...
The Measuring System                                    Interaction Activities                                  Time Spend...
Data Visualization                                       Data is Boring                                  Turn Data to Info...
Wednesday, February 20, 13   21
Success Stories                              All Design to Capture the Data                                     Promotiona...
Advertising “in” Digital                             Promotional Ads Works Better Than Creative Ads                       ...
Creative AdsWednesday, February 20, 13                  24
Promotional AdsWednesday, February 20, 13                     25
Capturing Data                                                      Advertising is not Boring                             ...
Wednesday, February 20, 13   27
Wednesday, February 20, 13   28
Wednesday, February 20, 13   29
Conclusion                                     It is not a Magazine in Digital Form                             This is a ...
Thank You Very Much                                    Supree Thongpetch                                 supree@colourdoct...
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Interactive publication presentation

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Presentation about the benefit and idea of interactive design

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Interactive publication presentation

  1. 1. The interconnection in Digital Publishing Supree Thongpetch Managing Director Colour Doctor Co.,Ltd.Wednesday, February 20, 13 1
  2. 2. Colour Doctor Co.,Ltd. Professional Graphic Art Consulting Company Printing according to PSO, PSA, G7 Digital Publishing according to Interactive PublicationWednesday, February 20, 13 2
  3. 3. Digital Publishing Today A lot of Creation Software Confusing of a Terminology Not many people talking about User Interface (UI) No concern about User Experience (UX) Replication a Print Media Business Model iPad is a MajorityWednesday, February 20, 13 3
  4. 4. The Way We Work Proprietary Formats Native Apps Hybrid AppsWednesday, February 20, 13 4
  5. 5. Proprietary Formats As A Platform Adobe Publishing Suite Aquafadas MagPlus Twixl …Wednesday, February 20, 13 5
  6. 6. Native Apps Apple XCode on Objective-C Android SDKWednesday, February 20, 13 6
  7. 7. Hybrid Apps Open Format using Web Technology HTML, JavaScript, CSS3Wednesday, February 20, 13 7
  8. 8. Just Say a Word E-Book, E-Magazine : A Digital version, Reading purpose Digital Book, Digital Magazine : An Enhance version of E-Book, E-Magazine, Not only reading functionWednesday, February 20, 13 8
  9. 9. User Experience is Important They Need Something New Boring is Deleting Try to Make Use all FunctionWednesday, February 20, 13 9
  10. 10. Serial or Complex Serial Telling is Too Linear and Too Boring Serial Telling are not Match in Device Era Complex need a Planing with Good StrategicWednesday, February 20, 13 10
  11. 11. A Complex Storytelling We are in a Parallel World Reading is not EnoughWednesday, February 20, 13 11
  12. 12. Searching is a Threat Searching is lead all user to See all CompetitorWednesday, February 20, 13 12
  13. 13. Attractive Or Attention Design for Communication Seeing then BelievingWednesday, February 20, 13 13
  14. 14. Media Engagement is the Must Print, TV, VDO, Social Network, Web Each Media have their Own Strengths and Weakness Make Use a Media Strengths Mix Media One CommunicateWednesday, February 20, 13 14
  15. 15. Concerning Point Own media = Own data Facebook, Twitter, Pinterest Line Official Account, Kakao Official Account Traditional Advertisement (TV, Radio, Website) Application (Mobile, Social media App)Wednesday, February 20, 13 15
  16. 16. Check Point Digital Magazine is An Application Application can use All Function of Tablet Digital Magazine is the Most Up-To-Date Application New Issue Means New UpdateWednesday, February 20, 13 16
  17. 17. Interactive Advertising New Business Model for Advertising Less Concern about Circulation Move in to the Informative Area Bring all to Page View and InteractionWednesday, February 20, 13 17
  18. 18. Some Small Little Things Advertising Model between Print and Digital runs Separately Download Number doesn’t tell us Anything Interesting is InteractionWednesday, February 20, 13 18
  19. 19. The Measuring System Interaction Activities Time Spending on Page Time Spending on Video LocationWednesday, February 20, 13 19
  20. 20. Data Visualization Data is Boring Turn Data to Information Information is What We NeedWednesday, February 20, 13 20
  21. 21. Wednesday, February 20, 13 21
  22. 22. Success Stories All Design to Capture the Data Promotional Ads Digital SurveyWednesday, February 20, 13 22
  23. 23. Advertising “in” Digital Promotional Ads Works Better Than Creative Ads Make More Reasons to Look into it It’s all about to Serve a User Demand Advertising is a Tool to Build a DemandWednesday, February 20, 13 23
  24. 24. Creative AdsWednesday, February 20, 13 24
  25. 25. Promotional AdsWednesday, February 20, 13 25
  26. 26. Capturing Data Advertising is not Boring Total number of magazine in 2012 - 30 Publications and 191 Editions Total download - 1672493 downloads Total interactive activities on ads – 1946220 views and interactions Total time spend on ads vs Total time spend on articles - ADS - 430 days 1 hours 22 mins 23 secs Articles - 4309 days 6 hours 40 mins 15 secsWednesday, February 20, 13 26
  27. 27. Wednesday, February 20, 13 27
  28. 28. Wednesday, February 20, 13 28
  29. 29. Wednesday, February 20, 13 29
  30. 30. Conclusion It is not a Magazine in Digital Form This is a New Product which Related to Content Content Marketing User Behavior Usable App (Update) ProductiveWednesday, February 20, 13 30
  31. 31. Thank You Very Much Supree Thongpetch supree@colourdoctor.co.thWednesday, February 20, 13 31

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