Dr. Supot Tiarawut Chairman of Mobile Technology for Thailand (MT2)1st International Conference on Mobility for Life: Tech...
People lined up for iPhone4                          2
   Release of    iPad2                 3
   Technology trends: network, device and    application   Trends in Mobile Apps Market   Opportunity for New Entrepren...
Network, Device and Applications                                   5
   Broadband become the centre of network    development   4G and LTE started deployment in many    countries while Thai...
   Extraordinary growth of smart phones and    tablets   Emerging smart devices leading to Internet of    Things, e.g., ...
8
9
Salesforce.com                 10
   Applications are now main drivers of industry,    esp. social network services (SNS).   Opportunity for new generatio...
Technology TrendsComputing + Communications + Contents“My relevant content, anywhere, anytime, in             the format I...
   Platform + Devices are transforming the    telecom industry     Bypass wall-garden revenue models and market      bou...
14
Source: Gartner, May 2011                            15
16
Source: Urban Airship (2011), “2010 Mobile Application Developer Survey”, January 3, 2011                                 ...
Source: Urban Airship (2011), “2010 Mobile Application Developer Survey”                                                  ...
   Mobile application grows from 8.8% in 2010    of total software market to 11.6% in 2011   Value of mobile application...
20
   Opportunity for new generations of    developers to access the world market.   Bypassing network operators and gainin...
Traditional Revenue ChainDeveloper    Publisher       Aggreg.       Platform   Operator   End User20%            20%      ...
As of Feb 23, 2011 – Thai Android Market   23
As of Feb 23, 2011 – Thai Android Market   24
MOLOME Picture sharing apps On Android, Blackberry  and Symbian                           25
26
THAI LOTTERY   Lottery result                     27
As of Feb 23, 2011 – Thai App Store   28
As of Feb 23, 2011 – Thai App Store   29
Paid Apps   Free Apps                        30
31
32
33
   Paid App   Offer free app + paid contents   Work for hire                                     34
35
36
Essentially the same app,branded under different names.                                 37
   B2S eBook Store on Android    market                                 38
Another app for Thai Airway International                                                 by G Softbiz Co.,Ltd. (Flight sc...
40
1. Telecommunicat ions Research and IndustrialDevelopment Institute (TRIDI)2. National Electronic and Computer TechnologyC...
MT2 will become the centre for all stakeholders in Thailands mobile-application development ecosystem, pooling the resourc...
1.Seminar/Workshop/ Training2.Go to Market3.Business Opportunity4.Community5.Awards6.Incubation Programs7.PR              ...
   The number of MT2 members as of 20 February    2012 is 504.    1. 105 Independent developers.    2. 48 New graduates  ...
   Ultimate goal: Thailand as a regional hub for    mobile development in 5 years   Three major promoting activities:   ...
   Goal: To increase the number of registered    developers   Activities:     University courses     Seminars and Work...
   Goal: To increase the number of new    entrepreneurs and build a success story   Activities     Develop community by...
   Goal: To build a success story of    commercializing new applications   Activities:     Awards: SAMART Innovation Aw...
   Thai government is planning to distribute    tablets to primary schools’ students in May    2012.   Big opportunity f...
supot.tiarawut@gmail.comTwitter: @supott
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Mobile technology for pbltt11

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Plenary Speech at 1st International Conference on "Mobility for Life: Technology, Telecommunication and Problem Bassed Learning" at Mae Fah Luang University, Chiang Rai, on March 5, 2012

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Mobile technology for pbltt11

  1. 1. Dr. Supot Tiarawut Chairman of Mobile Technology for Thailand (MT2)1st International Conference on Mobility for Life: Technology, Telecommunication andProblem Based Learning, 2011 (TT-PBL’11)March 5, 2012
  2. 2. People lined up for iPhone4 2
  3. 3.  Release of iPad2 3
  4. 4.  Technology trends: network, device and application Trends in Mobile Apps Market Opportunity for New Entrepreneur Promoting new developers: MT2 Alliance Looking forward… 4
  5. 5. Network, Device and Applications 5
  6. 6.  Broadband become the centre of network development 4G and LTE started deployment in many countries while Thailand still stuck with 3G. New investment areas: 3G, NGN migration and bandwidth expansion. FTTH deployment needs support on Right of Ways from government and NBTC. 6
  7. 7.  Extraordinary growth of smart phones and tablets Emerging smart devices leading to Internet of Things, e.g., wireless sensor networks, and body area networks 7
  8. 8. 8
  9. 9. 9
  10. 10. Salesforce.com 10
  11. 11.  Applications are now main drivers of industry, esp. social network services (SNS). Opportunity for new generations of users with higher IT literacy as they rise up the corporate ladders. Opportunity for new generations of developers to access the world market. 11
  12. 12. Technology TrendsComputing + Communications + Contents“My relevant content, anywhere, anytime, in the format I want.” 12
  13. 13.  Platform + Devices are transforming the telecom industry  Bypass wall-garden revenue models and market boundaries  Still some believes local market expertise will eventually prevail Mobile application and cloud services will drive bandwidth growth and needs for broadband network expansion. 13
  14. 14. 14
  15. 15. Source: Gartner, May 2011 15
  16. 16. 16
  17. 17. Source: Urban Airship (2011), “2010 Mobile Application Developer Survey”, January 3, 2011 17
  18. 18. Source: Urban Airship (2011), “2010 Mobile Application Developer Survey” 18
  19. 19.  Mobile application grows from 8.8% in 2010 of total software market to 11.6% in 2011 Value of mobile application market grows from 3,959 MBt. in 2010 to 5,799 MBt. in 2011. 19
  20. 20. 20
  21. 21.  Opportunity for new generations of developers to access the world market. Bypassing network operators and gaining higher revenue share Minimal investment (av. 3 month development time) and manpower requirement (av. 3 developers per program) Innovation-based economy 21
  22. 22. Traditional Revenue ChainDeveloper Publisher Aggreg. Platform Operator End User20% 20% 10% 10% 40% AppStore Revenue Chain Developer AppStore End User 70 % 30% Source: NECTEC, TRIDI Study 2011 22
  23. 23. As of Feb 23, 2011 – Thai Android Market 23
  24. 24. As of Feb 23, 2011 – Thai Android Market 24
  25. 25. MOLOME Picture sharing apps On Android, Blackberry and Symbian 25
  26. 26. 26
  27. 27. THAI LOTTERY Lottery result 27
  28. 28. As of Feb 23, 2011 – Thai App Store 28
  29. 29. As of Feb 23, 2011 – Thai App Store 29
  30. 30. Paid Apps Free Apps 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34.  Paid App Offer free app + paid contents Work for hire 34
  35. 35. 35
  36. 36. 36
  37. 37. Essentially the same app,branded under different names. 37
  38. 38.  B2S eBook Store on Android market 38
  39. 39. Another app for Thai Airway International by G Softbiz Co.,Ltd. (Flight schedule and status)Apps for NOK AIR and Thai Airways International by Digitopolis Co., Ltd. 39
  40. 40. 40
  41. 41. 1. Telecommunicat ions Research and IndustrialDevelopment Institute (TRIDI)2. National Electronic and Computer TechnologyCentre (NECTEC)3. Software Park Thailand (SWP)4. Faculty of Engineering,Kasetsart University5. King Mongkuts Institute of Technology Ladkrabang(KMITL)6. Microsoft (Thailand)7. Intel Microelectronics (Thailand)8. Samart Corporation9. Spring Telecom 41
  42. 42. MT2 will become the centre for all stakeholders in Thailands mobile-application development ecosystem, pooling the resources and contributions of all alliance members. It will provide technological know-how, development facilities, training, and assistance to commercial software developers. 42
  43. 43. 1.Seminar/Workshop/ Training2.Go to Market3.Business Opportunity4.Community5.Awards6.Incubation Programs7.PR 43
  44. 44.  The number of MT2 members as of 20 February 2012 is 504. 1. 105 Independent developers. 2. 48 New graduates 3. 23 Entrepreneurs 4. 208 Private company employees 5. 22 State enterprise employees 6. 40 Government Officer 7. 58 The others 44
  45. 45.  Ultimate goal: Thailand as a regional hub for mobile development in 5 years Three major promoting activities:  Human resources development  Entrepreneur incubation  Go to market support 45
  46. 46.  Goal: To increase the number of registered developers Activities:  University courses  Seminars and Workshops  Road shows at allied universities Partners: Universities, Software Park, MT2 Alliance 46
  47. 47.  Goal: To increase the number of new entrepreneurs and build a success story Activities  Develop community by organizing monthly events  Open mobile application testing labs  Incubation programs Partners: Software Park, NECTEC, Universities, AIS, Intel 47
  48. 48.  Goal: To build a success story of commercializing new applications Activities:  Awards: SAMART Innovation Award, NSC by NECTEC, WWContest by Intel  Expos: CommunicAsia by TRIDI  Business Matching by MT2 monthly event  PR Partners: MT2 Alliances 48
  49. 49.  Thai government is planning to distribute tablets to primary schools’ students in May 2012. Big opportunity for Thai developers to create educational contents via mobile application. Aim to build and disseminate success stories to the world Inspiring new generations of entrepreneurs is key to future success. 49
  50. 50. supot.tiarawut@gmail.comTwitter: @supott
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