Ebay Case Analysis

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  • + fattiesuju fattiesuju 7 months ago
    We are doing a group project at school about eBay. Could you please send me more information or sources you use in this presentation? Thank you very much.
    Best regards.
    If you can please send to this email fattiesuju@yahoo.com.
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Ebay Case Analysis - Presentation Transcript

  1. Case Analysis Robert Judd Dupuis John Graham Gardner Joe Wunderlick
  2. Five Generic Competitive Strategies Overall Low-Cost Provider Strategy Broad Differentiation Strategy Focused Differentiation Strategy Focused Low-Cost Strategy Best-Cost Provider Strategy
  3. Five Force Analysis Substitute products New entries Buyers Suppliers STRONG WEAK MODERATE INTENSE eBay Rival firms STRONG
  4. SWOT Analysis
    • Strengths
      • Brand recognition
      • Dynamic pricing
      • Customer relationship management
    • Weaknesses
      • Marketing
      • Low control over product quality
      • System breakdowns
    • Opportunities
      • Acquisitions
      • Development in international markets
    • Threats
      • Customer fraud
      • Competitors
      • Customer confidence
  5. Strategic Group Map Strong Weak Reputation / Brand Awareness Broad Narrow Number / Variety of Auction / Product Categories eBay Amazon Class. ads Amazon auctions Live auctions Flea market Yahoo! uBid
  6. Financials $ 1,082 $ 778 $ 442 $ 250 Net Income $ 1,549 $ 1,128 $ 662 $ 398 Income Before Tax $ 1,442 $ 1,059 $ 628 $ 350 Operating Income $(3,111) $(2,212) $(1,537) $ (864) Total Operating Expense $(1,835) $(1,291) $ (880) $ (525) Sell/Gen/Admin Expenses $ 4,552 $ 3,271 $ 2,165 $ 1,214 Total Rev. 2005 2004 2003 2002 ($ in Millions)
  7. Stock Price
  8. End of Case Proposals
    • Sustain phenomenal growth
    • Extend to global auction industry
    • Broaden eBay’s offers to include more:
      • Categories
      • Specialty sites [acquisitions]
      • Sellers
    • Enhance marketing influence
    • My Page - more advanced
    • eBay Desktop
    • PDA/Cell phone incorporation
  9. Questions ?
  10. SWOT Analysis
    • Strengths
      • Brand recognition
      • Marketing
      • Dynamic pricing eBay Express
      • Customer relationship management
        • Skype Integration
    • Weaknesses
      • Low control over product quality
      • System breakdowns
      • Rapid growth Can it continue?
      • Exchange rates
    • Opportunities
      • Acquisitions
      • Development in international markets
      • Enhance website
    • Threats
      • Customer fraud
        • SafeHarbor
      • Competitors
      • Customer confidence
  11. Financials $ 1,126 $ 1,082 $ 778 $ 442 $ 250 Net Income $ 1,547 $ 1,549 $ 1,128 $ 662 $ 398 Income Before Tax $ 1,423 $ 1,442 $ 1,059 $ 628 $ 350 Operating Income $(4,547) $(3,111) $(2,212) $(1,537) $ (864) Total Operating Expense $(2,598) $(1,835) $(1,291) $ (880) $ (525) Sell/Gen/Admin Expenses $ 5,970 $ 4,552 $ 3,271 $ 2,165 $ 1,214 Total Rev. 2006 2005 2004 2003 2002 ($ in Millions)
  12. Financials
  13. Stock Price
  14. Acquisitions
    • Skype [Oct. 2005]
      • Global VoIP provider
      • Over 59 million registered users
    • StubHub [Jan. 2007]
      • ~$307 million
      • Dedicated ticket-only marketplace
  15. Strategic Partnerships
    • Yahoo! [May 2006]
      • Exclusive 3 rd party provider of all graphical advertisements
      • Online payments, co-branded toolbar, & “click-to-call” functionality
    • Google [Aug. 2006]
      • Exclusive provider of text-based advertising outside US
      • “ Click-to-call” integration
  16. Global Joint Ventures
    • PChome Online [June 2006]
      • Internet provider in Taiwan
      • Co-branded website featuring auction style trading & fixed price sales
    • TOM Online [Dec. 2006]
      • Leading wireless Internet company in China
      • eBay EachNet & TOM Online combine to create new e-commerce community in China
  17. eBay.com Design by AndyRutledge.com
  18. Expedia Proposal
    • 51% interest in Expedia Group
    • ~3.7 billion
    • ~5-7 year recovery
  19. NASCAR Proposal
    • Per year cost: ~$22 million
    • Net Revenue from NASCAR related sales $85 million
  20. Stadium Proposal
  21. Facebook Proposal
    • Joint venture with Facebook.com
    • Student-to-student transactions for used textbooks
    • Expose college students to eBay auctions
    • Future options with Facebook.com
  22. Questions ?

+ supfoowordsupfooword, 3 years ago

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