Packaging Considerations
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Packaging Considerations

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Packaging Considerations Presentation Transcript

  • 1. Packaging Considerations
  • 2. Washing Powder
    Persil Non-bio
    Colours
    Blue, red, green. Primary lights & colours
    Images
    British Skin Foundation logo
    “a cleaner planet plan” logo
    A father and a baby
    “25 washes”
    £2.82/kg
    Filetti non-bio
    Colours
    Pinks, white & blue font
    Images
    “10 washes”
    “sustainable cleaning.com”
    A family cuddled in very white clothes and blankets
  • 3. Toothpaste
    Sensodyne original
    Colours
    White + pink – red, blue logo
    Images
    Circles.
    Tube is otherwise blank – no graphics or images.
    Colgate Total original
    Colours
    White and red
    Images
    “Total” logo in red, blue and yellow
  • 4. Cereal
    Weetabix
    Colours
    Yellow, blue text
    Images
    “low in” tick
    Wheat fields
    9.9p / biscuit
    Waitrose Wholewheat Biscuits
    Colours
    Plain white and brown
    Images
    A breakfast dish and spoon
    Colours are block – no gradient
    6.2p / biscuit
  • 5. Chicken (raw)
    Sainsbury’s
    Colours
    Blue label
    Images
    Blue label
  • 6. Carbonated Soft Drinks :O
    Lucozade Orange
    Colours
    Orange, bold yellow font
    Images
    Bubbles
    Slogan
    An orange
    19.9p / 100ml
    Coke Zero
    Colours
    Black, red and white font
    Images
    Coca cola logo
    A coke bottle – red.
    Nutritional information
    £1.98 / litre
  • 7. Biscuits
    Maryland Chocolate Chip
    Colours
    Red and orange, red and orange logo and text
    Images
    Cookies, chocolate chips
    Nutritional information
    66p / 100g
    Waitrose Belgian dark chocolate cookies
    Colours
    2 shades of brown-gold
    Images
    Cookies, one is broken.
    Stripes.
    66.1p / 100g
  • 8. Chocolate
    Green and Black’s organic milk chocolate
    Colours
    Blue and black, gold font
    Images
    The logo, a leaf
    Lindt Excellence Milk
    Colour
    White, gold and blue fonts
    Images
    A chocolate piece, milk in a glass
  • 9. Eggs
    Waitrose free range
    Colours
    Blue and plain
    Images
    A chicken, outside
    “Lion” quality
    A chicken
    Clarence Court free range
    Colours
    Totally blue
    Image
    A chicken