TAM Airlines & Star Alliance

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  • Domestically: ~730 daily flights to all Brazilian capitals & major cities commercial agreements with regional carriers – a total of 79 destinations servedInternationally: Leading Brazilian international carrier Wide use of code-share with existing Star members Strong links into Europe, North America and other South-American countries
  • TAM Airlines & Star Alliance

    1. 1. TAM Airlines<br />A New STAR ALLIANCE Member<br />
    2. 2. Agenda:<br /><ul><li> TAM - business proposition
    3. 3. Why Star Alliance?
    4. 4. TAM’s contribution
    5. 5. A Win/Win situation?
    6. 6. Barriers for accession</li></li></ul><li>TAM<br />- business proposition<br />
    7. 7. MARKET LEADER DOMESTICALLY & INTERNATIONALLY<br />Source: TAM <br />
    8. 8. Measured in RPKs<br />Source: TAM <br />
    9. 9. TAM<br />- a strategic choice<br />
    10. 10. TAM – OPERATING ENVIRONMENT<br /><ul><li> robust internal market of 60m+ ppa
    11. 11. strong financial performance in spite of the crisis
    12. 12. market growth by 50% (up to 120m ppa) by 2014 (World Cup)
    13. 13. mostly higher yielding business pax</li></ul>Source: TAM estimates <br />
    14. 14. Why Star Alliance?<br />
    15. 15. THE MOST COMPREHENSIVE OF THEM ALL<br />Source: TAM <br />
    16. 16. A win/win deal?<br />
    17. 17. REVENUE GENERATION<br /><ul><li>for TAM
    18. 18. greater network coverage at minimal cost
    19. 19. enhanced brand recognition worldwide
    20. 20. access to a wider database of corporate accounts
    21. 21. for STAR ALLIANCE
    22. 22. disappearance of the last gap in network
    23. 23. further reinforcement of existing synergies</li></li></ul><li>SYNERGIES FROM GLOBAL COLLABORATION<br /><ul><li>economies of scale
    24. 24. alliance bargaining power
    25. 25. individual member’s strengths
    26. 26. joint ground handling
    27. 27. terminal collocation
    28. 28. common IT platform
    29. 29. joint promotional activity</li></li></ul><li>STREAMLINED PASSENGER EXPERIENCE<br /><ul><li>increased connectivity
    30. 30. integrated loyalty programmes
    31. 31. more than 800 VIP lounges worldwide
    32. 32. constant quality & service levels
    33. 33. overall less stressful travel</li></li></ul><li>MARKET DOMINATION WORLDWIDE<br />Capacity share in Brazil (in- & outbound) – 2007<br />Source: ANAC annual report 2007<br />
    34. 34. Barriers for accession <br />
    35. 35. INTEGRATION COMES AT A COST...<br /><ul><li> integration historically takes up to 18 months
    36. 36. involves significant cash input
    37. 37. several minimum requirements need to be accomplished:
    38. 38. operational
    39. 39. commercial
    40. 40. IT</li></li></ul><li>...BUT RESULTS IN LONG-TERM BENEFITS<br />Source: Star Alliance<br />
    41. 41. Thank you for your attention<br />

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