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TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
TAM Airlines & Star Alliance
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TAM Airlines & Star Alliance

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  • Domestically: ~730 daily flights to all Brazilian capitals & major cities commercial agreements with regional carriers – a total of 79 destinations servedInternationally: Leading Brazilian international carrier Wide use of code-share with existing Star members Strong links into Europe, North America and other South-American countries
  • Transcript

    • 1. TAM Airlines
      A New STAR ALLIANCE Member
    • 2. Agenda:
      • TAM - business proposition
      • 3. Why Star Alliance?
      • 4. TAM’s contribution
      • 5. A Win/Win situation?
      • 6. Barriers for accession
    • TAM
      - business proposition
    • 7. MARKET LEADER DOMESTICALLY & INTERNATIONALLY
      Source: TAM
    • 8. Measured in RPKs
      Source: TAM
    • 9. TAM
      - a strategic choice
    • 10. TAM – OPERATING ENVIRONMENT
      • robust internal market of 60m+ ppa
      • 11. strong financial performance in spite of the crisis
      • 12. market growth by 50% (up to 120m ppa) by 2014 (World Cup)
      • 13. mostly higher yielding business pax
      Source: TAM estimates
    • 14. Why Star Alliance?
    • 15. THE MOST COMPREHENSIVE OF THEM ALL
      Source: TAM
    • 16. A win/win deal?
    • 17. REVENUE GENERATION
      • for TAM
      • 18. greater network coverage at minimal cost
      • 19. enhanced brand recognition worldwide
      • 20. access to a wider database of corporate accounts
      • 21. for STAR ALLIANCE
      • 22. disappearance of the last gap in network
      • 23. further reinforcement of existing synergies
    • SYNERGIES FROM GLOBAL COLLABORATION
      • economies of scale
      • 24. alliance bargaining power
      • 25. individual member’s strengths
      • 26. joint ground handling
      • 27. terminal collocation
      • 28. common IT platform
      • 29. joint promotional activity
    • STREAMLINED PASSENGER EXPERIENCE
      • increased connectivity
      • 30. integrated loyalty programmes
      • 31. more than 800 VIP lounges worldwide
      • 32. constant quality & service levels
      • 33. overall less stressful travel
    • MARKET DOMINATION WORLDWIDE
      Capacity share in Brazil (in- & outbound) – 2007
      Source: ANAC annual report 2007
    • 34. Barriers for accession
    • 35. INTEGRATION COMES AT A COST...
      • integration historically takes up to 18 months
      • 36. involves significant cash input
      • 37. several minimum requirements need to be accomplished:
      • 38. operational
      • 39. commercial
      • 40. IT
    • ...BUT RESULTS IN LONG-TERM BENEFITS
      Source: Star Alliance
    • 41. Thank you for your attention

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