If you want to find what your looking for in the least amount of time, keywords is the answer. Use double quotes when you want to find the exact phrase you type in the search bar. Example: “How to cook a lobster” It pays to know the technical terms in your industry. This can have a big influence on your results. Think of the difference between glass installer and glazier, iron forger and blacksmith. These will yield different results because the terminology is different so be aware of the vocabulary.