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Using Keywords Effectively

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If you want to find what your looking for in the least amount of time, keywords is the answer. Use double quotes when you want to find the exact phrase you type in the search bar. Example: “How to …

If you want to find what your looking for in the least amount of time, keywords is the answer. Use double quotes when you want to find the exact phrase you type in the search bar. Example: “How to cook a lobster” It pays to know the technical terms in your industry. This can have a big influence on your results. Think of the difference between glass installer and glazier, iron forger and blacksmith. These will yield different results because the terminology is different so be aware of the vocabulary.

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  • 1. Using Keywords Effectively
  • 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients.Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  • 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  • 4. Using Keywords If you want to find what your looking for in the least amount of time, keywords is the answer. Hundreds of thousands of results are worthless if your search is not yielding not the information your after.
  • 5. Using KeywordsWhen searching you want to make sure you are usingwords that are unique and descriptive. Try combining thesewords in different ways to yield the best results.Use double quotes when you want to find the exact phraseyou type in the search bar. Example: “How to cook alobster”The results with double quotes will differ from those withoutquotes and even though you want to find out how to cook alobster that doesn‟t mean you are limited to those searchterms. Without quotes your search will include ANY of thewords in your search but adding the quotes ensures ALLwords are included.
  • 6. Using Keywords Another thing to remember is you don‟t always have to write it as your saying it. Let the search engine fill in the blanks. Example: Methods cooking lobster. Your keywords don‟t include „for‟ and „a‟ so you can omit those. Your initial search will help you narrow down exactly what your looking for as you may come across new words (and thus a new search) that better describe what your after. Let‟s say your searching dogs. If you want to narrow your search you can use hyponyms (more specific terms) like Labrador Retreiver, Boston Terrier or German Shepherd. Too narrow? Take a step back and try using hypenyms (more general or broad terms) and try dogs or pets.
  • 7. Using Keywords It pays to know the technical terms in your industry. This can have a big influence on your results. Think of the difference between glass installer and glazier, iron forger and blacksmith. These will yield different results because the terminology is different so be aware of the vocabulary. As a rule of thumb use all lowercase when searching. Most search engines use only lowercase anyway but some will pay attention to the case combinations you supply.
  • 8. Using KeywordsAnother thing to be mindful of is spelling. Again,most search engines now offer a spell check ofsome sort but not all. In Google‟s case it willeither search exactly what you typed but prompt“did you mean ____” (with correct spellinginserted) or it will say “showing results for”_____(your query but with the misspelled wordcorrected) and you will have the option to insteadsearch for exactly what you typed (with thespelling error- according to Google) Also considerthe differences in Canadian vs. American vs.British spelling. Will the keyword „colour yield thesame results as „color‟?
  • 9. Using Keywords I hope these tips and tricks help you minimize the time you spend „trying‟ to find exactly what you want and make your online browsing experience a little more enjoyable. That‟s all we‟re after right?
  • 10. Our ServicesBeing Passionate comes easy when you genuinelyenjoy what you do. We offer an array of services atSupernova Media but here’s what we do best:• Web Design & Hosting• Social Media Training & Consulting• Mobile Marketing• Email Marketing• Branding• Virtual ToursWe know that your success is our success. Contact Us
  • 11. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel