The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. Presented by Supernova Media

1. Supernova Media Presents:
Monitoring Your
Online Reputation

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4. Your Online Reputation
The first step to managing your online business
reputation is to be able to monitor what is being said
about you, by whom, and how often. If it‟s all great,
it‟s all good friends.
Business worldwide both large and small duel daily
using the double-edged, sword of Internet power. You
need to know about the poison comments too, and of
course, if nothing is being said about your business
online, well, that is a problem all in itself.
Entrepreneur Warren Buffet once said, “It takes 20
years to build a reputation and five minutes to ruin it.
If you think like that, you‟ll do things differently.”

5. Keywords
What do you think is the most often used keyword today in business?
This isn‟t a trick question or a gag. It is in fact the word, “keyword.”
Think about it. There is so much guidance about SEO and online
marketing that revolves around how people browse the web,
specifically, Google.
That means controlling what keywords you use to advertise your
website and be found, trying to mirror what people are browsing for and
in a unique enough way to reduce competition.
As a result we have long tail keywords which are phrases like “How to
winterize your boat” so that when someone does eventually look for
that specific phrase, our page or Adwords ad is right there to be
discovered.

6. Keywords
To keep track of your online reputation,
keywords are also what you use to ascertain
who and what is being said about you.
The easy way to do this to begin with is of
course to Google your company name. You‟re
going to find your web sites surely, but if there
is bad stuff available you‟re going to see that
also.
If it falls on page 1 of Google returns, you
have a developing situation.

7. Google Alerts
Google alerts enable you to choose keywords relative to, in this case,
your business name and
Google will email you instances when they come up online as indexed
by the Google search engine. Go to www.google.com/alerts to set this
up.
Depending on the size and online reputation of your organization, you
can adjust the frequency of these email alerts from daily to weekly.
There are a couple of refining options.
Picking type = „Everything‟ will keep track of all of the buzz about
whatever keywords you type in, comma delimited. For most small
businesses, a weekly notification should be adequate.

8. Google Alerts
Here are some tips for what you might want to monitor to see what your customers might
find:
* Your business name, including any partitions or alternative names as applicable
* Your competition
* Various misspellings of your organization name
* Your flagship product names, part numbers and trade names
* Your key executive names– bad juju on your top people will reflect poorly on your
company

9. Social Oomph
Google Alerts monitors the Google database. Social Oomph allows
you to track tweets.
You need to create a free account and then go to
Monitors/Keyword Alert Emails on the left hand menu.
You are allowed to set up to 50 keywords or phrases to rake the
tweet-o-sphere for and email you recaps either daily or every
twelve hours.
The cool thing about monitoring Twitter chatter is that it has a very
real-time element to it. If ill will is being spread, you may have the
capability to join the ongoing conversation and correct the record
or counter the conversation when it is at its most toxic and
influential to your business reputation.

10. Marketing Grader
Marketing Grader is a free service from
HubSpot. You type in your website or blog
URL + your e-mail address and in under a
minute, you get a website grade and great
advice re: your blogging practices, SEO,
integration with social media platforms,
analytics and mobile friendliness.
Use the Hubspot Grader every six months or
so to see if your score is improving.

11. Technorati
The blog search engine Technorati is also a
good free resource for tracking what's being
said in the blogosphere.
The service indexes posts as they are
published and with any search you do on the
site, there is an RSS button that you can use
to subscribe to the search.
When viewing the results on the web site, you
can click between tabs to see just the Posts,
Blogs, Photos, or Videos containing your
search terms.

12. Reviews
Encourage customers to write reviews about your
business.
It‟s not easy to ask customers for online reviews, but you
need to get your best customers to speak on your behalf.
Add a note to your invoice asking “How did we do?” and
point them to your website.
Create a big “Write a Review” button on your website which
takes them to a testimonials page that contains links to
your Google Places, Yahoo Local, Yelp, InsiderPages or
other online review sites. This makes it easy for you to
point them to one place where they can click a link and
write a review.

13. The Good, Bad & Ugly
Respond to negative comments and reviews immediately
You cannot ignore what is being posted about your brand
online. Reviews, both good and bad, will happen whether
you want them or not. Take the high road and respond to
negative reviews and try to resolve them quickly.
Respond as you, the business owner and be visible,
authentic, concerned and humble about the situation. This
will alleviate fears and send the message that your
company is concerned about their customers.

14. Monitoring Your Online Reputation
For most of us, monitoring and managing our
online reputation and brand is not that difficult.
It takes a little time to monitor what is out there
and determine what you need to do to respond
or change the perception.
This exercise is important to create the image
you want your prospects and customers to see.
Even if you don‟t have any negative content
about you, you still have work to do to create
an image that is visible, credible and consistent
with your brand.

15. Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here‟s what we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us

16. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
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Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel