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Marketing with YouTube
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Guide to Marketing with YouTube: You can use it to: show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.

Guide to Marketing with YouTube: You can use it to: show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.

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Marketing with YouTube Presentation Transcript

  • 1. Supernova Media Presents: For Business
  • 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  • 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  • 4. YouTube YouTube is the worlds largest video sharing website. Although most of the videos are user-generated, more and more professional videos are beginning to appear on the website. You can use it to: • show off your expertise • share knowledge • market your products and • connect with customers, colleagues and prospects. Its easy to publish a video on YouTube, just sign up and youre ready to go.
  • 5. Stats People are consuming video and lots of it. Here are a few stats to give you an idea on just how effective your video marketing may be: •Over 800 million unique users visit YouTube each month •Over 3 billion hours of video are watched each month on YouTube •72 hours of video are uploaded to YouTube every minute •70% of YouTube traffic comes from outside the US •YouTube is localized in 43 countries and across 60 languages •In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth The likelihood that your target audience is on watching is very high. The reasons for getting your content on YouTube seem quite obvious.
  • 6. Business GoalsThe types of video content are only bound by thecreative nature of your marketing team- everythingfrom instructional videos, product presentations,commercials, skits, real estate walk-throughs andmuch more.But, your business goals boil down to two things:• Build brand awareness through the use of video• Use YouTubes embedding script to easily add videos to your own website
  • 7. Embedding YouTube VideosNow, embedding a video onto a web page becomes as easy as cutting and pasting. How much doesit cost you to add a video from YouTube to your site? Nada--nothing. They provide the service, andthey also provide the bandwidth, so the video is hosted on their servers and uses their bandwidth.Hard to beat a deal like that!When you click the Share button, the HTML code used to embed a link that video is displayeddirectly below it, however thats not what we are after--we want to directly embed the video into thepage. We do that by clicking the Embed button which is displayed directly below the Link URL.Once you click the Embed button,you will see the HTML code forembedding the video, as shown.Then you want to copy this code andpaste it into the source code of youweb page and save. Voila- easypeasy!
  • 8. How to use YouTube Commenting on Videos can be an interesting strategy. This is most valuable when commenting on videos in your industry that have tens of thousands of views, or more. With this volume of views, commenting will add to the conversation and can be just as valuable as engaging in a blogs comments. You dont have to produce your own videos for you to create a list of your favorite videos to share with others on YouTube. Creating a favorite is an easy way to bookmark specific videos for later and also shows engagement in the YouTube community. Plus, if its already been created, why recreate the wheel and do it yourself?
  • 9. How to use YouTube YouTube has an interesting feature where you can share a video on multiple social sites directly from the video page. Share your videos on your website, blog, tweets and Facebook page. Videos are effective on Facebook landing pages welcoming people to your brand. Tweet the link of your newest video to your Twitter audience. Video blogs are becoming more and more popular. The possibilities are endless. Also underneath videos is an option to create a playlist. If you produce multiple videos in a series, creating a playlist is a great way to tie them together. Similar to buying television time, you can "Promote" your video from the "My Videos" section under each video. This works like pay-per-click (PPC) advertising and allows you to buy traffic to your videos based on keywords that you choose to target. With the right kind of material this can be much cheaper than television advertising.
  • 10. YouTube Facelift If you’re a YouTube user you’ve probably noticed the new layout & design of YouTube lately. You might be surprised to see how things have really changed with the look and style of the new layout. Whether you love it or hate it, the new YouTube channel design is pretty easy to navigate and much more organized with lots more interactivity with other YouTubers. If you’re lost with how things go with the new layout, then let me guide and walk you through how to use and edit the new 2012 YouTube channel design.
  • 11. My Channel1. Log-in to your YouTube account2. Go to the My Channel tab and you will be taken to the new 2012channel design interface of YouTube.3. You will see two tabs “Feed” and “Videos”The Feed – this is where you will be notified of the latest buzz aroundyou as well as buzz from your subscribed channels. You call it yourVideo News Feeds where you will get updated with everything. In thePost To Feed box, this is where you will post any latest videos youhave uploaded to YouTube. But YouTube also automatically notifiesyour Feed section for every new content posted.The Videos – this is where you see all your uploaded videos withthumbnails.
  • 12. Uploaded Videos 4. At the Videos Section, you can see all your upload videos and you can also view your playlists (if you have created one). If you have none yet, then you may create a playlist or upload video or record a video from your webcam, remix creative commons videos or create an animation or slideshow. You can sort it either from Most Popular or Date Added (newest to oldest OR oldest to newest). Feel free to explore these great options from YouTube.
  • 13. Edit Your ChannelClick on the “Channel Settings” button found at the leftcorner of your Channel (as seen in the image). You willbe brought to the “Channel” page where you see threeTabs – Appearance, Info and Settings, and Tabs.Appearance Tab – You can customize your Avatar topersonalize more your channel. Choose Backgroundimage to enhance your layout and then lastly, choosecolor that you like most for your channel as well.
  • 14. Edit Your Channel Info and Settings Tab – this is where you can edit your Channel Name, add description to your channel, place some tags so people can find your videos easily and you can view your channel URL.
  • 15. Edit Your ChannelFeatured Tab – Hereyou can select your“Default Tab” – this iswhere people see firstwhen they visit yourChannel. You can haveyour subscribers land onthe Feed tab if you wantthem to see your latestcontent more thananything else. You canalso select what type ofactivity you want toshare with yoursubscribers.
  • 16. Edit Your ChannelFeatured Tab – Hereyou can select your“Default Tab” – this iswhere people see firstwhen they visit yourChannel. You can haveyour subscribers land onthe Feed tab if you wantthem to see your latestcontent more thananything else. You canalso select what type ofactivity you want toshare with yoursubscribers. Make sure you click “Done Editing” to save your new changes and that’s it! Welcome to your new Channel
  • 17. Edit Your ChannelFeatured Tab – Hereyou can select your“Default Tab” – this iswhere people see firstwhen they visit yourChannel. You can haveyour subscribers land onthe Feed tab if you wantthem to see your latestcontent more thananything else. You canalso select what type ofactivity you want toshare with yoursubscribers. Make sure you click “Done Editing” to save your new changes and that’s it! Welcome to your new Channel
  • 18. Interacting With Your Channel There are so many neglected YouTube channels, even from social media companies that you’d think would realize the value in an up-to-date video resource for their company. While we’re by no means advocating needlessly creating video content, if you’re looking to go down the YouTube route then don’t let your resolve or enthusiasm for the service dwindle a couple of months in. Even if you have no new content to post, still keep logging in to stay on top of comments, friend requests, add favorites, etc, so as not to relegate your channel to the ranks of the unloved.
  • 19. Our ServicesBeing Passionate comes easy when yougenuinely enjoy what you do. We offer anarray of services at Supernova Media buthere’s what we do best:• Web Design & Hosting• Consulting• Branding• Virtual ToursWe know that your success is our success.Contact Us
  • 20. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel