Facebook Offers

Supernova Media Presents: Offers

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It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.

Facebook OffersTaking on the likes of Groupon and LivingSocial, Facebook Offers is a beefed upversion of the Facebook Deals platform-which was axed 9 months ago.Facebook Offers is social posts sent tonews feeds of your brands fans. And as thenews feeds consume high real-estate, theoffers pushed through should see asignificant response rate...in theory ofcourse. They can also be promoted assponsored stories. But will Facebook Offersreally live up to its hype?

Creating Offers To create an offer: 1.Go to your Page 2.From the sharing tool at the top of your Pages timeline, click Offer, Event + and then click Offer 3.Type a strong headline for your offer, ex. "Buy one pair of socks, get another pair free.“

Creating Offers 4.Upload a photo for your offer that will stand out in thumbnail size 5.Choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown

Creating Offers 6. Set an expiration date by clicking todays date and clicking a different day in the future

Creating Offers 7. Add terms and conditions of your offer 8. Click Preview 9. Review what your offer will look like, then click Post If you want to make changes to your offer when youre previewing it, click Edit to go back and make changes.

Making Offers Successful Every business is different, but these tips should help out businesses small and large: ■ Make discounts substantial. Discounts should be at least 20% off regular prices. Additionally, offering things for free performs better than discounts even if the percentage off is the same implied value as the free item. For example, "Buy one pair of socks, get another pair free." ■ Keep it simple. Describe your terms and conditions as simply as possible, and dont require customers to perform unusual activities.

Making Offers Successful■ Use a clear and engaging image. Photos of people using your Offer Thumbnail Sizeproduct typically perform better than photos of your product byitself, and both of these generally perform better than yourbusinesss logo. Keep in mind that your Pages profile picture willalso appear next to your offer in most places. Try not to use thesame photo for both. Additionally, make sure your photo looksgood when viewed at thumbnail size.■ Keep language natural and direct. Make sure your headlineleads with the value of the offer instead of marketing slogans.Avoid using unconventional capitalization or punctuation. 90px x 90px

Making Offers Successful ■ Set a reasonable expiry date. Give people at least a few days to see and claim an offer. Take advantage of word-of-mouth promotion by allowing time for your offer to be shared between friends. ■ Promote your offer. Run sponsored stories and pin your offer to the top of your Page so people will notice it. We recommend re-sharing an existing offer instead of creating the same offer twice so its easier to track how many people are claiming it.

Redeeming OffersTo get and redeem an offer you see onFacebook:1. Click Get Offer below the offersheadline to send it to the primary emailaddress associated with your Facebookaccount.2. Bring the email to the business offeringthe deal and show it to the staff toredeem the offer. You can show it inprinted form or on your mobile phone.

Creating Offers We first heard of Offers late last year, when they were just coupons. In fact, Facebook was actually using the word “coupon” then but ended up changing its language to “offer” instead. So is this a direct attack on services like Groupon and LivingSocial? I wouldn’t say a direct attack, because the business model is very different, but I do think Facebook is hoping for a new revenue stream from coupons. After all, Facebook is by no means monetizing Facebook Pages as well as it could be.

Our ServicesBeing Passionate comes easy when yougenuinely enjoy what you do. We offer anarray of services at Supernova Media buthere’s what we do best:• Web Design & Hosting• Consulting• Branding• Virtual ToursWe know that your success is our success.Contact Us

About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel

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Facebook Offers

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