Supernova 2009: Stop Stalking Me: How To Engage Youth

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"Stop Stalking Me: How To Engage Youth" by Crystal Yan at Supernova 2009.

"Stop Stalking Me: How To Engage Youth" by Crystal Yan at Supernova 2009.

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  • 1. BY CRYSTAL YAN Trilingual Chinese-American 17 year old Social Entrepreneur, Blogger, Graphic Designer. Twitter: @crystalcy LinkedIn: Blog: Companies, Stop Stalking Me! How to Engage with, Not Advertise to Youth via Social Media and Beyond Follow me: @crystalcy Connect with me:
  • 2. Who am I?
    • Social entrepreneur
      • Torque Media Group
      • Economics For All
      • Project Connecting Communities
    • Blogger
    • Student + Non-profit leader
      • Bay Area French Public Forum
      • Gumball Capital
      • Rotary International
      • Future Business Leaders of America
      • And more…
    • Social media strategist
    • Graphic designer
    Follow me: @crystalcy Connect with me:
  • 3. Stop Stalking Me!
    • You don’t get it. Or even if you do…
      • We think it’s creepy when Dad is on Facebook, never mind companies/colleges
    Follow me: @crystalcy Connect with me:
  • 4. Dos and Don’ts
    • DO Engage:
      • Internships
      • Hosting company tours
      • Speaking at schools
        • Career days, career clubs
      • Being Awesome
        • Free stuff
        • Cool ads we want to emulate
    Follow me: @crystalcy Connect with me:
    • DON’T Just Advertise:
      • Making a Facebook/Twitter/Youtube/Myspace page
        • Not using it
        • Filling it up with corporate jargon
  • 5. Case Study: So who did it right?
    • O’Neill Internship Fashion Design Contest
      • Their expenses: scholarship, clothes and internship (free labor)
      • Win-win:
        • students get experience for art school/college
        • company gets talented interns, designs, and PR in Teen Vogue
    • What they could have done better
      • Know more about student commitments to avoid extra hours
    Follow me: @crystalcy Connect with me:
  • 6. Let’s find our own win-win!
    • Contact service/career club officers
      • They find opportunities for other students
        • Cold call: 20  3  1
      • Contact school administrators and ask to be put in touch with club leaders/advisers
    Follow me: @crystalcy Connect with me:
  • 7. A high school student’s ad campaign…
    • When we promote events, we use a combo of:
      • Catchy one-liners (with links) to paste into GChat/Facebook/AIM statuses
      • Facebook event + promo video on Youtube
      • Guerrilla marketing tactics: necklace signs/picket signs/balloon signs
      • 50-word spiels to put on our school’s morning announcements
      • Fashion shows/promo events in rally court/gym
    • Contact info: give email/website, NOT phone number
    Follow me: @crystalcy Connect with me:
  • 8. Contact Me
    • Twitter: @crystalcy
    • LinkedIn:
    • Blog:
    • Email me with this form:
    • Follow/connect with/contact me if you want a copy of my upcoming e-book: “Give Me Free Labor: How to Recruit High School Student Interns/Volunteers”
    Follow me: @crystalcy Connect with me: