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Supernova 2009: Stop Stalking Me: How To Engage Youth
 

Supernova 2009: Stop Stalking Me: How To Engage Youth

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"Stop Stalking Me: How To Engage Youth" by Crystal Yan at Supernova 2009.

"Stop Stalking Me: How To Engage Youth" by Crystal Yan at Supernova 2009.

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    Supernova 2009: Stop Stalking Me: How To Engage Youth Supernova 2009: Stop Stalking Me: How To Engage Youth Presentation Transcript

    • BY CRYSTAL YAN Trilingual Chinese-American 17 year old Social Entrepreneur, Blogger, Graphic Designer. Twitter: @crystalcy LinkedIn: http://linkedin.com/in/crystaly Blog: http://crystaly.wordpress.com Companies, Stop Stalking Me! How to Engage with, Not Advertise to Youth via Social Media and Beyond Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • Who am I?
      • Social entrepreneur
        • Torque Media Group
        • Economics For All
        • Project Connecting Communities
      • Blogger
        • crystaly.wordpress.com
      • Student + Non-profit leader
        • Bay Area French Public Forum
        • Gumball Capital
        • Rotary International
        • Future Business Leaders of America
        • And more…
      • Social media strategist
      • Graphic designer
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • Stop Stalking Me!
      • You don’t get it. Or even if you do…
        • We think it’s creepy when Dad is on Facebook, never mind companies/colleges
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • Dos and Don’ts
      • DO Engage:
        • Internships
        • Hosting company tours
        • Speaking at schools
          • Career days, career clubs
        • Being Awesome
          • Free stuff
          • Cool ads we want to emulate
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
      • DON’T Just Advertise:
        • Making a Facebook/Twitter/Youtube/Myspace page
          • Not using it
          • Filling it up with corporate jargon
    • Case Study: So who did it right?
      • O’Neill Internship Fashion Design Contest
        • Their expenses: scholarship, clothes and internship (free labor)
        • Win-win:
          • students get experience for art school/college
          • company gets talented interns, designs, and PR in Teen Vogue
      • What they could have done better
        • Know more about student commitments to avoid extra hours
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • Let’s find our own win-win!
      • Contact service/career club officers
        • They find opportunities for other students
          • Cold call: 20  3  1
        • Contact school administrators and ask to be put in touch with club leaders/advisers
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • A high school student’s ad campaign…
      • When we promote events, we use a combo of:
        • Catchy one-liners (with links) to paste into GChat/Facebook/AIM statuses
        • Facebook event + promo video on Youtube
        • Guerrilla marketing tactics: necklace signs/picket signs/balloon signs
        • 50-word spiels to put on our school’s morning announcements
        • Fashion shows/promo events in rally court/gym
      • Contact info: give email/website, NOT phone number
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • Contact Me
      • Twitter: @crystalcy
      • LinkedIn: http://linkedin.com/in/crystaly
      • Blog: http://crystaly.wordpress.com
      • Email me with this form: http://crystalyan.weebly.com/contact-me.html
      • Follow/connect with/contact me if you want a copy of my upcoming e-book: “Give Me Free Labor: How to Recruit High School Student Interns/Volunteers”
      Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly