Churchill Supernova 2008

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  • 1. People: What we know and what it means ….to us and to them Elizabeth F. Churchill, Yahoo! Research Supernova June 2008
  • 2. Three points (1): People People are endlessly creative Few tools are good at complex knowledge sharing -2-
  • 3. -3-
  • 4. Three points (2) : Technology and people Most of most people’s time is spent offline Applications and services are only part the picture; information finding is emotional as well as practical, it has meaning for people -4-
  • 5. 16 million Americans $1 billion per year Ads, subscriptions and services -5-
  • 6. Breaking down the dating cycle -6-
  • 7. Breaking down the dating cycle -7-
  • 8. Breaking down the dating cycle -8-
  • 9. Three points (3) - Data about people Get data in the large and in the small Quantitative data over large groups tells you what, where, perhaps how and who (but note privacy issues) Qualitative data can tell you why -9-
  • 10. Example 2 - 10 -
  • 11. Flickr – Photo sharing distribution Flickr Photo Sharing Distribution 70% 59.8% 60% 50% 40% 30% 20% Percent of Users 15.2% 8.0% 10% 2.4%1.4%1.2%1.2%1.2%1.4%1.8%2.3%4.1% 0% All None 0-10% 20-30% 40-50% 60-70% 80-90% 10-20% 30-40% 50-60% 70-80% 90-100% Percent of Photos Publicly Shared By User - 11 -
  • 12. Flickr – Photo sharing by user location - 12 -
  • 13. Thanks! For more information please email Elizabeth Churchill at echu@yahoo-inc.com - 13 -