Windows phone 7_intro

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An introduction about Microsoft Windows Phone 7.

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Windows phone 7_intro

  1. 1. Introduction to Windows Phone 7 Series<br />Todd Brix, Senior Director<br />Windows Phone Marketplace & Developer Experience<br />Microsoft Corporation<br />WPWE200<br />
  2. 2. Session Objectives and Takeaways<br />What is Windows Phone 7 Series? <br />How are we changing our game?<br />What’s the visual design about?<br />What are the features?<br />
  3. 3. Since we’ve announced…<br />“I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” <br />Eric Zeman InformationWeek<br />“I'm sorry, Cupertino, but Microsoft has nailed it. Windows Phone 7 feels like an iPhone from the future.” <br />Jesus Diaz, Gizmodo<br />“Windows Phone 7 Series a surprisingly good platform that exceeded expectations.” <br />Rob Enderle, IT Business Edge<br />“The interface is a rapid, massive departure from Windows Mobile 6.5. Really, it’s huge.”<br />Greg Kumparek, MobileCrunch<br />“Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.” <br />Peter Ha, TIME<br />“…it is different enough to embarrass pretty much everyone else except Apple.”<br />Charlie Sorrel, Wired<br />“Still, for a day, Microsoft was able to do what it had failed to do for many years: Surprise people.” <br />Sharon Chan, Seattle Times<br />“The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.” <br />"WP7 looks like nothing you've ever seen before from Microsoft." <br />Sascha Segan, PC Mag<br />“I kind of LOVED it.”<br />Jessica Mintz, AP<br />“Windows Phone 7 Series is official, and Microsoft is playing to win.”<br />“Microsoft hit it out of the park by creating an innovative and exciting smartphone platform.”  <br />Matthew Miller of ZDNet<br />Microsoft Gets Its Groove Back<br />
  4. 4. Agenda<br />Strategy and Philosophy<br />What drives our approach, decisions, designWho are we Designing for?“Metro” Visual Style<br />Product FeaturesWhat we are building in Windows Phone 7 Series<br />Phone HardwareHardware Spec<br />Partners<br />
  5. 5. Changing our GameA new approach with WP7<br />DESIGN: END USER COMES FIRST<br />PLATFORM: RICHER, DEEPER, EASIER APPS<br />HARDWARE:<br />FASTER TO MARKET, LESS HEAVY LIFTING<br />
  6. 6. Life Maximizers: Who We Design For<br />WHO ARE LIFE MAXIMIZERS?<br />WHAT’S IMPORTANT TO THEM?<br />Not feeling overwhelmed<br />Balanced priorities<br />Growing personally and professionally<br />Living life to the full<br />Busy personally and professionally<br />Living a rich, active life<br />Settled rather than seeking<br />Juggling priorities<br />Value technology as a means to achieve goals<br />
  7. 7. ANNA<br />MILES<br />My life is a balancing act between work, family, friends and my ownpersonal needs<br />I love running my life real-time so I can take advantage of whatever is inspiring me whether it’s a new project, a pick up game or a stolen moment with Anna<br />Part time PR professional and busy mom<br />Growing his own architectural biz<br />Meet Anna & Miles<br />
  8. 8. Introducing The “Metro” User Experience<br />Smart Design<br />Smart Design<br />Integrated Experience<br />Integrated Experience<br />
  9. 9. PRINCIPLES<br />clean light open and fast<br />content not chrome<br />typographic<br />world-class motion<br />soulful and alive<br />authentically digital<br />
  10. 10. INSPIRATION<br />Microsoft Confidential<br />
  11. 11. Microsoft Confidential<br />
  12. 12. Microsoft Confidential<br />
  13. 13. WE WILL EXCEL IN 7 AREAS<br />7 FOR 7<br />1<br />2<br />“START” EXPERIENCE<br />Simple and delightful START screen with all your relevant information at your fingertips<br />SOCIAL COMMUNICATIONS<br />‘People-centric’ experiences merging social nets with communication<br />3<br />4<br />5<br />6<br />7<br />HARDWARE CHOICE<br />Range of sizes, keyboard options, look and feel<br />PHOTOS<br />Best photo phone availableReplaces your point and shoot<br />BEST FOR BUSINESS USERS<br />Continued focus on user productivity<br />LOCATION AWARE SEARCH<br />Full search capability delivering location relevant results<br />XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live<br />
  14. 14. WHAT’S BUILT-IN<br />MEETING HIGH EXPECTATIONS<br />DESIGN/MOTION/TOUCH<br />Delightful touch experience on capacitive screens<br />BROWSER<br />High-performance browsing experience<br />MUSIC , VIDEO, PHOTOS<br />Fully integrated Zune experience, connected Photos<br />COMMUNICATION<br />People-centric experiences merging social nets with communication<br />MAPS & DIRECTIONS<br />Context aware, turn-by-turn, walking or driving<br />APPS & GAMES<br />Best of breed developer platform for apps & games<br />
  15. 15. INTEGRATED EXPERIENCES<br />PEOPLE<br /> OFFICE<br /> PICTURES<br /> MUSIC+VIDEO<br /> MARKETPLACE<br /> GAMES<br />
  16. 16. DESIGN/MOTION/TOUCH<br />WORLD-CLASS TOUCH EXPERIENCE<br />Rich gestures (zoom, etc.) consistent with Windows 7 and Surface<br />Responsive, intuitive capacitive display<br />DISTINCTIVE VISUALS<br />Metro visual style looks different from iPhone, Pre, etc.<br />HW Accelerated animations, transitions. Cinematic experience<br />INTEGRATED HARDWARE/SOFTWARE<br />Search button that works cross-device and for web – including speech driven search<br />Omnipresent Back and Start buttons<br />
  17. 17. DESIGN/MOTION/TOUCH<br />START EXPERIENCE<br />Knows your key people<br />Knows your location<br />Key functionality and information is one touch away<br />SEARCH EXPERIENCE<br />Single-button press for search, press and hold for speech<br />Instant web search with local results based on phone’s location<br />Filtering in-application (e.g., type to filter contacts)<br />
  18. 18. BROWSER<br />VERY HIGH FIDELITY WITH DESKTOP EXPERIENCE<br />Built from desktop-based browser codebase<br />GREAT PERFORMANCE <br />Driving an intuitive touch interface: Pinch Zoom, Panning, Double-tap<br />Fast Page Load & Render<br />MOBILE ACCELERATORS PORTED FROM IE8 <br />Addresses, Phone Numbers actionable (map and call)<br />Any word is searchable<br />
  19. 19. MUSIC + VIDEO<br />INTEGRATED ZUNE PLAYER<br />Music, Video, Podcasts with Zune 5.0 touch experience<br />Built-in FM Radio<br />Supports Zune Social: discover and share music with friends<br />FULL MARKETPLACE WITH OPERATOR EXCLUSIVES<br />Music, Video, Podcasts PLUS Apps, Games, etc<br />Integrated with Zune player … artist info, photos, similar content<br />Works over Cell or Wi-fi Networks … download and streaming<br />Deep Operator integration: exclusive content, branding throughout, billing<br />FULL-FEATURED PC-COMPANION APP<br />Full Music/Video library manager, acclaimed by NYT, WSJ<br />Simple 2-way media sync: over USB & Wi-fi<br />Phone update & Settings<br />High fidelity marketplace content discovery and acquisition experience<br />Microsoft Confidential<br />
  20. 20. PICTURES<br />PHOTO GALLERY COMPATIBLE WITH THE DESKTOP<br />Integrated with popular Windows Live Gallery<br />Simple, powerful “Photo wallet” with People/Maps views<br />Syncs photos from desktop to phone over USB/Wi-fi<br />CAMERA THAT REPLACES YOUR POINT & SHOOT<br />Fast & easy access to high-quality camera (5MP, flash)<br />Photos auto-upload to Windows Live and other photo services<br />Easy & automatic tagging, explicit sharing commands<br />Microsoft Confidential<br />
  21. 21. COMMUNICATION<br />PEOPLE-CENTRIC<br />Knows your “favorite people”<br />Feeds : what people are up to now<br />BEST MOBILE EMAIL. PERIOD.<br />Supports Exchange, Hotmail, Gmail, Yahoo, Pop/IMAP<br />Best of Breed Exchange sync<br />Simple support for multiple email accounts<br />Smart, simple setup<br />TIME-AWARE<br />Simple, high performance calendar<br />Manages work and personal calendars <br />FULL-FEATURED PHONE, SMS/MMS<br />Phone dialer with key phone features, built-in<br />SMS and MMS which integrates with people, start<br />Microsoft Confidential<br />
  22. 22. OFFICE<br />TAKE NOTES AND SYNC WITH YOUR PC<br />Easily take notes with optimized software input panel<br />Stay current with notes on your PC via OneNote OTA sync<br />EDIT AND SYNC DOCUMENTS EASILY<br />View, post, and sync documents on SharePoint sites<br />Read and add comments easily in Word docs<br />Navigate Word docs using dynamic table of contents<br />Use pinch/zoom & rich doc support to easily view and edit Office documents<br />Microsoft Confidential<br />
  23. 23. MAPS & DIRECTIONS<br />FINDS WHAT YOU’RE LOOKING FOR<br />Accurate and detailed results for businesses: with photos and reviews<br />Locates you via A-GPS and WI-FI<br />Lets you ‘Explore nearby’ to see places and people that are relevant<br />HELPS YOU GET THERE<br />Easy to use “Directions” view, toggle from map to directions<br />Traffic and incident information readily available<br />Auto-map configuration based on distance, directions<br />Microsoft Confidential<br />
  24. 24. APPS & GAMES<br />BEST-OF-BREED DEVELOPMENT PLATFORM <br />World class tools: Visual Studio, Microsoft Expression, Silverlight, XNA, .NET<br />Toolset enables building apps for Phone, Xbox, PC<br />EASY FOR PHONE USERS<br />Apps/Games in unified marketplace with music and podcasts<br />Search, Browse, Recommendations, Friend Suggestions<br />GAMES ARE A FIRST-CLASS CITIZEN<br />Vibrant gaming “hub” on the phone<br />Social gaming experience built-in to platform and games<br />Integrated with PC and XBox<br />Microsoft Confidential<br />
  25. 25. HARDWARE SPECIFICATION<br />Consistent set of hardware capabilities defined by Microsoft<br />Capacitive touch<br />4 or more contact points<br />800 QVGA / 480 HVGA<br />Sensors<br />A-GPS, Accelerometer, Compass, Light, Proximity<br />Camera<br />5 mega pixels or more<br />Multimedia<br />Common detailed specs, Codec acceleration<br />Memory<br />256MB RAM or more, 8GB Flash or more<br />GPU<br />DirectX 9 acceleration<br />CPU<br />ARMv7 Cortex/Scorpion or better<br />480 QVGA / 320 HVGA<br />Hardware buttons | Back, Start, Search<br />
  26. 26. PARTNERS<br />
  27. 27. A DIFFERENT PHONE<br />Microsoft Confidential<br />
  28. 28. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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