Digital Marketing Strategies for
Service Professionals

© 2013 SuperGeeks.biz : Call Us: (808) 531 - 4335
The breakfast seminar earlier this month was a great success. The
PBN event focused on digital marketing strategies for pr...
In any case, here are are some of the questions asked:
Which social media should I focus on first?
As a business professio...
YouTube is next on your todo list. Those videos will be useful
internally for training purposes and for your sales and mar...
Here’s what you do:
1. Continue positioning yourself as the expert in your field (even
if you are not.)
2. As you field qu...
What’s better : To do something halfway or not to do it at
all?
I love this question. Back when product development requir...
What is reputation management?
All participants were encouraged to spend some time online
searching for their company’s pr...
JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr's
tech tips help businesses improve efficiencies and boost sale...
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Digital marketing strategies for service professionals

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The PBN event focused on digital marketing strategies for professional service providers. It was completely sold out.
We covered a range of topics from redesigning your company’s website and selecting a hosting company to why you need to spend more time on social media and how best to get started.

Published in: Marketing, Business, Technology
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Digital marketing strategies for service professionals

  1. 1. Digital Marketing Strategies for Service Professionals © 2013 SuperGeeks.biz : Call Us: (808) 531 - 4335
  2. 2. The breakfast seminar earlier this month was a great success. The PBN event focused on digital marketing strategies for professional service providers. It was completely sold out. We covered a range of topics from redesigning your company’s website and selecting a hosting company to why you need to spend more time on social media and how best to get started. When I do seminars like this one, I am especially excited about the Q&A session because that’s when we really start tackling the pressing issues. Unfortunately, the people who need the help most are often the ones least likely to ask for it. If you fall into either of those categories, feel free to send me an email: help@supergeeks.net . I believe it’s our duty to share our experiences in this industry and to give people the support they need.
  3. 3. In any case, here are are some of the questions asked: Which social media should I focus on first? As a business professional, start with your LinkedIn profile. It’s free and takes only a few minutes to get up and running. LinkedIn is especially useful because it has a bunch of builtin tools to help you connect with colleagues and former classmates. Think of LinkedIn as your online resume. Be sure to include a professional photo, your positive work experience, and any accomplishments. You can connect with me here: http://www.linkedin.com/in/supergeeks I often turn to LinkedIn when researching new hires, vendors and business acquaintances.Once your LinkedIn profile is published, make sure your Facebook business page is looking good. Use this site http://fiverr.com/ to find someone to create a customer banner graphic for you for just $5.
  4. 4. YouTube is next on your todo list. Those videos will be useful internally for training purposes and for your sales and marketing campaigns. Bottom line is: People prefer video over text and they tend to retain video content better than other forms of media. How do I manage the tirekickers? This is actually an elite problem where people are inquiring about your product or service,collecting info but not yet committed to buying. So, imagine you have a website and people are coming to your website and calling and asking questions. But it seems like they are taking your expertise and then shopping elsewhere.
  5. 5. Here’s what you do: 1. Continue positioning yourself as the expert in your field (even if you are not.) 2. As you field questions, build a list of the top ten questions commonly asked. 3. Use the list of commonly asked questions as titles for your blog entries. If people are asking you the same set of questions over the phone or via email, there are probably a gazillion other people asking the same questions online. Harness it. 4. Email each list monthly. Be useful and informative. Include products or services for sale and push for the sale.
  6. 6. What’s better : To do something halfway or not to do it at all? I love this question. Back when product development required 2 years and products remained on the market for 5 years, it was all about getting it right the first time. These days, it’s all about being first to market and prototyping an idea through multiple versions.Software, for example, is often released with known bugs and unfinished features. The intent is to gauge rapidly whether something has traction and then circle back and refine it. Test, fix, test,fix. The above question was actually about using social media for business. My answer: version one is always better than version none. So, yes, it’s ok to be crappy.
  7. 7. What is reputation management? All participants were encouraged to spend some time online searching for their company’s product and service and basically seeing how they and their business may appear online to potential clients. Sometimes people are surprised to find nasty reviews and maybe even embarrassing content from our more youthful and less inhibited days. Reputation is serious business because the consequences can be so devastating. Imagine you’re a good dentist but one who has been unjustifiably sued for malpractice. And guess what pops up in the search engines on page one of Google when someone searches on your practice? All things being equal, that potential patient will probably just move on to the next dentist in the search results the one with no obvious legal history and strong reviews.
  8. 8. JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr's tech tips help businesses improve efficiencies and boost sales. Learn how your company can leverage search engine marketing. Visit at SuperGeeks.Biz.
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