Recruitment marketing-secrets


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Recruitment marketing-secrets

  1. 1. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: 1 ~By Denise Oyston and Sharon NeweyHow To Stop Being The Best Kept Secret InRecruitment And Increase Your Revenues By 25%
  2. 2. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: 2 ~We are marketers who want to get it right and deliver results for ourrecruitment company clients. So we listen intently to what they say to us. Theone phrase that has stood out over the last month is………How Do We Stop Being The Best Kept Secret In Recruitment? There is ananswer, in fact there a few. For today let’s just focus on one to get the ballrolling.Recruitment marketing for many recruiters seems like a strange concept? Whywould you want to invest in marketing when all you need to do is sign up to ajob board throw some jobs on LinkedIn and pick up the phone! Weaffectionately call this spray and pray marketing.Three or four years ago you might have been able to maintain a sustainablerecruitment business using these techniques and leveraging your little blackbook when the diary looked empty. The truth is times are changing and findinghigh calibre candidates and clients in a consistent way is more challenging thanever.An established agency we spoke to last week said that during the last twoyears they hadn’t grown and it felt like they had to “do more” just to standstill. Does this sound familiar?
  3. 3. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: 3 ~The truth is most recruiters are experts at what they do and not necessarilygreat at consistently promoting themselves with thought and precision. Thereis a simple answer? You just need a plan that you actually implement. If you dothis we guarantee your profits will change. There is a great guy on line that wefollow and his analysis with thousands of business owners he works with is thatcreating a marketing plan increased revenues by at least 24%.It makes senses doesn’t it? Think about your own activity when it comes tobillings. If you have a consistent process and monitor your KPI’s you will bringmore revenue into the business. Of course you have to focus on the ones thatwork. If you are unsure what yours might be you need to check outthis recruitment training by a leader in the field.It is the same with your marketing. You need to look at what it is that you wantto achieve according to your business objectives and then focus on themarketing strategies that are going to deliver for you. Here is a quick and dirtysummary for you of the process and what you need to do.
  4. 4. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: 4 ~Action Steps To Take Now1. Decide on your recruitment business objectives……..after you have crunchedyour numbers2. Agree your market segments (sectors) that are your key focus. Even if youare niche still break this down as it might surprise you3. Agree your value proposition (why people will choose you as theirrecruitment company either as a candidate or client). Make this central to allyour communications. This is what really really successful companies do4. Agree your marketing channels, budget time frame and review process5. Decide on the specific tactics you will use to become a thought leader inyour sector. This could be a website and SEO, a LinkedIn and Social mediacommunication strategy, videos, whitepapers etc.6. Take action- outsource or DIYYes it takes time to think through this and get it right. The time is worth itthough. We were lucky enough have an amazing mentor who is a brandingexpert. One of her favourite pieces of advice was. “Slow is fast” so manypeople just don’t think through what they want to achieve and what the areasof focus needs to be.You can be different. The time is right to take action on this. You can start atany point in the year and with the resources you have to hand. Rome didn’t getbuilt in a day and neither did Microsoft or Apple. If you are fed up being thebest kept secret in recruitment it starts with a decision and a plan.
  5. 5. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: 5 ~About Super Fast RecruitmentWe help recruitment businesses with their recruitment marketing to get morecandidates and clients through online marketing. Our keen team of expertscreate websites that convert through to building killer campaigns to help yougrow. Using the latest online marketing methods to bring the new generationof candidates and clients to your business.Fast Track Your Sales was founded in 2004 (by Sharon Newey and DeniseOyston), and began helping local businesses and training and developmentcompanies with their online marketing efforts.After helping many businesses in different markets, we noticed a trend in therecruitment space. The trend being that, most recruitment owners are simplytoo busy and not equipped to stay on top of everything that changes in theonline marketing space to maximise the growing opportunity it brings.While the same statement holds true for many types of businesses, therecruitment experience has been drastically altered because of the internetand social media; as a result to remain competitive recruiters need to adapt.Recruitment companies have so many moving parts that it’s simply impossibleto do it alone. The good news is we can take the headache away and replace itwith results.
  6. 6. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: 6 ~From designing a stunning website that attracts candidates and clients,through to getting your website found and helping you dominate your chosensector, we do it all…we even write the content on your website.If you are looking for a dedicated recruitment marketing company thatunderstands your needs call us on 0845 257 0073.Alternatively have a look at our website and all it’s resources. You can find ithere at: Wishes,Denise and Sharon