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hdemia1 hdemia1 Presentation Transcript

  • ...from Engagement to Experience Multipiattaforma di MTV come coinvolgimento attivo
  • MTV : the largest network !quot;#4'(!%#3.%&(#,!-#$*&*2$!5/*#%quot;#4*&(*# incoronato da Business Week quot;Top Media Brandquot; !quot;#,!-#).%&('#&'/0*.1#/'quot;'+!2!+*#)quot;*3%quot;'# raggiunge oltre 500 Mio di case in 160 paesi !quot;#$%&%quot;'#('!#)!*+%&!# MTV Italia ha un’awareness pari all’87,3% sul target 14-34 67689#65.*,':#7!((quot;'#6%2/:#%&(#8;.!$%# !quot;#$%&'()*+,-quot;'.+#quot;/012'345444'01,+'*166*%,%#$178+'19):7;3<112'=44>?='
  • on air
  • on air on the ground
  • on air on the ground on line
  • on air on the ground on line mobile
  • on air on the ground on line mobile
  • on air on the ground on line mobile on, everyone ll be doing it
  • MTV Music Network: la musica su SKY !quot;#$ %$ &'$ ()*+,'$ *)$ -./0$ 123$ 4$ ,'3'&+5$ &6!quot;#$ !)*+,$ 789:2;.$ 2<;8$ )36'(=+'$ *,8&9'$ >+$ ?838;+$ ()*+,'&+$ =8;$ +$ @!quot;##$##$%& '(& )*#+,A$ +398;,8B'3>2$>+<8;83C$?)*C$()*+,'&+$8$*2>>+*D',83>2$&8$8*+?83E8$>+$)3$ =)FF&+,2$G';+8?'920$H8$4$'3+(8$()*+,'&+$>+$!quot;#I$ Classico e Sound intramontabile contemporaneo e grandi successi Sound energetico e veloce Musica sofisticata & Innovazione pura fashionable
  • MTV.it Dati mensili !quot;#$%&&'$('#)*#+,-#.)#*quot;#/0'#&011quot;*2'#/*# Febbraio ‘09 3'4)%# /0quot;quot;5%6'$.# 2'604.# &.$# quot;%# 60/*2%# &# -$224+$%.*&0.2&55+# )6&# '&# 7+''.# quot;2# -quot;%.# 89:# 9;# <=>?# !&2# ,.'!.# 867.000 !quot;#$%&'(#$'quot;)quot;## ,$-quot;)+2&@# A+# B$+2quot;%C# !&quot;# 2+# D.%&'5quot;+2quot;%C# 6 minuti !$*+%+#,&!quot;+ !quot;#-&--quot;.'&## !&quot;#%..2#E&F#G@H#-.'.#quot;#7+I.*quot;#)6quot;+0&#!quot;# Oltre 3.245.000 -%*&+,quot;'/# $'#/*+!quot;,&'%.#+--.2$%.#!&2#-quot;%.#<8J@quot;%# 0quot;!&.# 191%3@## #!quot;#$%#$&' 200 News Musicali :&*# +//quot;.*'+*-quot;K# D&*# ).'7*.'%+*-quot;K# D&*# 60 News Cinematografiche !quot;0&*(*-quot;K#<8J#L#+#D.*%+%+#!quot;#)2quot;)M@# 4 Interviste 1!quot;#+*(-(#quot;%+2quot;+'quot;#&# -%*+'quot;&*quot;3# COMMUNITY MUSICA TV 4 Photo News 27,2%## 34,5%## 38,3%## D+/&#0quot;&E-# D+/&#0quot;&E-# D+/&#0quot;&E-# 28 Recensioni 1%*+#)!#&#!0!3# 90.000 Download podcast
  • MTV.it: music, tv & you !quot;# $%&&'$('# )'*# +,-# *%.)/# 0%quot;quot;%# !quot;#$%&# /# .1# 21/quot;quot;%# 3'*0%# quot;%# &$'&$4%# %1('$/5'quot;/66%7#8%#.4#.&4*9/#'quot;($/#:*'#%0#%;;$%))4%$/#8'quot;('#%quot;($'7#045/*/*0'# 4*(/$quot;')1('$/#&$454quot;/94%('#0/4#$%9%664<#' Principali motivazioni per cui navigo su Mtv.it: ='*(/>#+,-#?@A7#B%*/quot;#'*quot;4*/7#CDED#)%.4#
  • MTV : unique positioning !quot;##$% &'quot;()*+$% ,-#./+)0)1$*,)2% #3quot;4-+56% 7+% 89:% &+% 7+&5*+;-+&'quot;% &-+% 7+<quot;*&+% ')()#+%quot;%&+.%'=quot;2%&quot;//-*%'$(%+7quot;(.5>%&/quot;'+?'=quot;%quot;7%)-5$($,quot;2%&+%+(5quot;@*)($%%'$(% #A)(+,)%$*+@+()*+)%7quot;#%;*)(7B%% !quot;#$%&%$'($)'*+,('-)$(%$ $%)''+%&$.($)''($/*$.*$$ -(*'-+%&$0,*)$1(%2*3$
  • From engagement... Se dovesse scomparire mi mancherebbe: !quot;#$%$&'$()*)'+$,+&$-&./)*&0$$ 12+''.$(3+$4+$,./+44+$$ 5)*()6+$')4(+6+77+$&'$$ /2.8.$9&:$-6)*,+$$
  • ... to Experience !quot;##quot;$%&'%quot;((quot;')*+,-,&$.'(,$.quot;*.'quot;'/&%quot;(,01'%,'2&$#+/&'3,4'quot;56.7',('6quot;(&*.'%,' 89:'2*.#2.'.'#,'*quot;;&*-quot;<! Se dovesse scomparire mi mancherebbe: MTV Audience % Touchpoints =&(&'9:' 40 9quot;*@.0''=&(&'9:' 9quot;*@.0' 8+(>3,quot;?quot;)&*/quot;' 60 8+(>3,quot;?quot;)&*/quot;' !quot;#$%&'quot;#(%)*+,(quot;-.quot;#/,#012#3## 4quot;#&,((56''quot;#/64#7*%#7,786)quot;#/,#19:;<=9>?1@A#
  • Unique selling proposition !quot;#$%&'()*'$quot;+,-&.)'.&$&')'!quot;#$%&quot;'(!)'#/0#1'2&$')3'+&$4&'4)'567'8quot;993)2)%:';%0'<' =,9'<'&%>?'%#$%&'()*'(-&@&$4#','%&%#3)AA#$%,'B'3C*)&*+'*(,-'&D,-%#'#)'9-#$4'(#-%$,-.E' 64))*%4quot;()&;())*$1(quot;3(''4quot;&$+(15*4'*+,quot; !quot;#$%&'())*+,quot; /$%.1*/4CB4quot;3('quot;1(+:$;<quot;4quot;)(;B*5*$quot;3*quot;.1quot; -quot;+$./0&$*1+)quot; &4;+1(;quot; A;*%$quot;'*B(''$quot;3*quot;4))$/*45*$1(quot;4*quot;/$1+(1.Cquot;(quot;4'quot; '$;$quot;%$13$quot;B4'$;*4'(quot; A$)*5*$14%(1+$quot;A;(%*.%quot;(quot;&(;B4)*B*+,quot;3(''4quot; /$%.1*/45*$1(quot;).'quot;1(+:$;<quot;+Bquot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot; D1+(E;45*$1(quot;78quot;Fquot;?(@quot; 2quot;quot;/$%&'())*+,quot; 6789quot;678quot;1(+:$;<quot;)4+9quot;#$%(3=quot;#(1+;4'9quot; -quot;*%%(3*4+(554quot; >*/<('$3($19quot;?(@)*+()quot;