What Is Viral Video Marketing?
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What Is Viral Video Marketing?

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Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications.

Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications.

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What Is Viral Video Marketing? What Is Viral Video Marketing? Presentation Transcript

  • What Is Viral Video Marketing? WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • What are we talking about? Note: Supercool Creative was not involved with these campaigns. WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • What to expect? • Increased brand awareness • Increased brand and consumer interaction • Generated buzz around your brand, products and services • Engagement with millions of targeted consumers where they work and play • Launching a branded message people want to watch and share • Overall marketing costs lowering over the course of the campaign WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Still want more? • Unlimited campaign duration / videos live online for a long time • Free advertising propelled by consumers as video goes viral • Free media exposure across the internet, TV, print and radio • Increased following of loyal subscribers • Being seen as a brand that is forward-thinking • Becoming part of the online community! WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • This is not your ordinary web ad... • Branded viral videos are an entertainment-based way in which to share a brand’s message • These videos carry a social appeal, inviting viewers to discuss and share, while also spreading your message WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • How viral video stands apart. • Viral video marketing can harness the perfect balance between piquing a viewer’s interest and spreading brand awareness without being salesy • People don’t like to be sold to WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • What happens now? • Bloggers and social network users will express opinions about the video and your brand, product or service • The story can then be picked up and spread across various media outlets including TV, radio and print • Through extended conversations, over the course of days, weeks, months and even years comes the real value and return on investment of a viral video marketing campaign WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Why Choose Viral Video Marketing? • By building a story worth talking about, you build brand awareness, engagement, recognition, interaction and loyalty • Have your target consumers looking for your ads, not the other way around • Much less intrusive than pre-roll or video banner overlays • Stand out in the crowd! WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Establishing your goals and strategy. One of the most important aspects of creating a viral video is how you go about developing it Many people head straight for the funny ideas and neat tricks without keeping in mind the goal they are trying to achieve Once you have established your goals, you can then build a strategy that focuses on them Aligning the creative element with the goals and strategy is key WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Effective viral outreach strategies. • Blog outreach to relevant and prominent bloggers • Publication verticals • Identify key influencers • Social networking sites • Utilize Facebook, Twitter,YouTube, Flickr, email... WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Creating a viral video of your own. Things to think about: Entertainment vs Information Type of Emotional Response Targeted Audience WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • Tracking the results. Tracking your results is an important step in understanding how well you have achieved your goals Receiving accurate information in a timely manner also will allow you to make adjustments to optimize your return If reported inaccurately or not at all, less than desirable results and unmet expectations are much more likely to occur WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • The BIG Picture XBOX “Alpine Legend” 01 April 2009 Results: 191,613 plays in 24 hours #1 on YouTube #5 on Viral Video Chart CNN coverage reached 200m households worldwide with a 400% uplift in visitors to Xbox.com Burger King “Football Your Way” May 2008 Results: More than 3 million views 4.6% clickthrough rate 20,000+ voucher downloads T-MOBILE “Dance” 16 January 2009 Results: 18,572,973 plays 20,649 comments #1 on Viral Video Chart 22% sales uplift Note: Supercool Creative was not involved with these campaigns. WWW.SUPERCOOLCREATIVE.COM Monday, April 12, 2010
  • CONTACTS @SupercoolAgency Facebook.com/supercoolcreative YouTube.com/supercoolcreative Supercool Creative Supercool@supercoolcreative.com Supercool Creative is a digital creative agency specializing in online video creative, production, viral video marketing and integrated social media marketing campaigns designed to target customers, build awareness and drive interaction. 1556 N La Brea Ave Suite 100 Los Angeles, CA 90028 www.supercoolcreative.com (323) 719-3409 Monday, April 12, 2010