www.supercoolcreative.com
(800)-881-5657
Supercool Cre tive
Online Video
and
Social Media
Supercool Creative is an online video and social
media agency that creates, produces and markets
online video via social media, alternative and
traditional marketing channels.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
Each online video and social media
campaign is different. The only thing that
remains the same is our unique approach.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
1 Establish the goal of the online video.
2 Determine the social media marketing strategy.
3 Develop the creative concept.
4 Produce the online video: production and post.
5 Execute the social media marketing strategy.
6 Track the results and report.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
Supercool works with a wide range of
clients and industries including software, pet
products, computers, sports,
videogames, non-profits, interactive and
traditional agencies and Fortune 500
companies.
To see our work visit www.supercoolcreative.com
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
But enough about
us. Let’s talk about
you.
Wednesday, June 10, 2009

www.supercoolcreative.com
www.supercoolcreative.com
(800)-881-5657
(800)-881-5657
your online video
1. What are
marketing goals?
Increase sales. Increase website
traffic. Improve brand awareness.
Expand customer engagement. Get
more subscribers. Create an online
conversation.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
best Social Media
2. What is the
Marketing strategy to achieve
the goals?
YouTube viral marketing campaign.
Video search optimization. Blogs and
forums. Branded entertainment. Video
Targeting: Seeding. Contests inviting UGC videos.
demographics.
psychographics. Social networking: Facebook, LinkedIn,
interests. Twitter. Social bookmarking: Digg,
behaviors.
search habits. Redditt. Mobile.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
3. What creative concepts will best
reflect the style and sensibilities
of your Brand? “Make it Unexpected and Memorable.”
Branded entertainment. Viral video. Short
Pre-roll ad. Webisodic. Entertaining. Funny Ad.
Shocking. Informative. Experimental.
Engaging.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
4. How would you like your online
video prepared?
Production: Casting. Locations. Studio.
Graphics. Motion. Music. Post Production.
Animation. HD. Flash. Quicktime. Windows.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
“Time to pull the trigger.”
Execute the Social Media
5.
Marketing Strategy
Supercool gets your videos on top video sharing sites
encouraging viewers to watch and share via social
networking, blogs, forums, news groups and message
boards. Along with online video search optimization, video
seeding and video sharing, we create a call-to- action,
encouraging viewers to engage in sharing, discussing, and
commenting on your products and services, your
business and your brand.
Wednesday, June 10, 2009

Video Seeding. Blog www.supercoolcreative.com
(800)-881-5657
Outreach. Social
networking. Social
bookmarking.
Discussion boards.
blogs!
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
6. Tracking and reporting
Supercool generates and delivers
informative weekly and monthly
charts and graphs explaining
online video viewership,
demographics, source
origination, engagement and a
comprehensive narrative
summary that will quantify
campaign results.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
Conclusion:
Goal. Marketing Strategy. Creative. Online
video Production. Social media execution.
Reporting. One shop. Supercool.
Wednesday, June 10, 2009

www.supercoolcreative.com
(800)-881-5657
CONTACT:
(800) 881-5657
supercool@supercoolcreative.com
Supercool Cre tive
1556 N. la Brea Ave. Suite 100
Los Angeles, CA 90028
Website: www.supercoolcreative.com
Blog: www.gettingspotted.com
(800) 881-5657
Wednesday, June 10, 2009