Is B2B Really Ready for Video and Social Media
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Is B2B Really Ready for Video and Social Media



Is B2B really ready for social media? by David Murdico from Here's the YouTube version with audio from the original presentation: ...

Is B2B really ready for social media? by David Murdico from Here's the YouTube version with audio from the original presentation:



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Is B2B Really Ready for Video and Social Media Is B2B Really Ready for Video and Social Media Presentation Transcript

  • Is B2B Really Ready for Video & SocialMedia Marketing?
  • @DavidMurdico David MurdicoExecutive Creative Director & Managing Partner Supercool Creative @DavidMurdico
  • Supercool Creative is a digital agency specializing in big ideas, social mediamarketing, interactive and online video production for startups and brands including Dickies, T-Mobile, Dish, Capcom, IBM, Pizza Hut and Atari.
  • Is B2B Ready... The short answer is “no” and the long answer is “almost.”
  • EngagementEntertaining, informative, engaging content Sharing Content that will be shared Consistency A steady stream of content
  • Businesses don’t sell to businesses.Businesses don’t socialize with businesses.
  • People sell to people.People socialize with people.
  • What’s wrong with a fact sheet? NOTHING BUT SAVE IT FOR LATER Fact sheets won’t raise awareness
  • If social media is the rocket launcher video is the rocket
  • If social media is UPS video is the package
  • FEAR
  • What are B2B professionals most afraid of?Fear of the unknownFear of the knownFear of learning something new thatmay require us to do more workFear of bombing and wasting budgetFear of being fired
  • Experiment!
  • Infographics
  • Blogs
  • Memes and Cartoons
  • Pictures
  • Video 20M ViewsMake a bad ass video like this and you’ll get lots of views
  • It’s the content AND what you do with it
  • Identify and target your audienceCreate content they’ll like, learn from and share
  • Raise awareness and encourage sharing with employees to reach influencers and decision makers
  • Blog and publication outreach Conversation around the videoMarketing message revealed in blog posts, write-ups discussions, comments
  • Product Launches
  • Promos, Specials, Sales, Holidays Tell a Story
  • Interactive
  • Interviews,Video Series
  • Giveaways and Campaign Glue
  • Social and environmental responsibilityFor brands, businesses and organizations, being socially andenvironmentally responsible can be a key way of differentiating themselvesfrom their competitors. Video can bring the faces of individuals and positiveactions of these companies to the forefront and help move brands closer tonew and existing fans and customers.Video can also be used to present a call-to-action, or as a rallying cry forpublic involvement in a good cause. Launching videos where fans areencouraged to submit a response in video form allows a call-to-action to bespread even faster and with farther reach.
  • The “One Click” RuleEmbed videos close to the “call to action,”Order nowDownload nowJoin nowSubscribe nowComment nowShare now
  • Entertainment Value vs Message
  • Smart Comedy
  • Parody / Self Promotion
  • Unexpected
  • Integrated campaigns, TV, social,Interactive, OOH, Multi-purposing
  • Viral Videos
  • Explainer Videos
  • Informative Helpful
  • Web Series “Hatefiring”
  • Everyone’s Doing ItIf all your friends jumped off a bridge?
  • Video = 70%
  • The Youth Factor Younger employees arebecoming decision makers or are being consulted by decision makersThey are becoming the newgate keepers and they love YouTube
  • Paid vs earned
  • ROI
  • ROIEstablish goals (expected return)Develop video and socialmedia strategy to reach goals determine budget Compare budget to expected return Execute strategy
  • @DavidMurdico