• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Women & Social Media
 

Women & Social Media

on

  • 2,346 views

A Superchooha research to understand the psyche and behaviour of the fairer sex on social platforms.

A Superchooha research to understand the psyche and behaviour of the fairer sex on social platforms.

Statistics

Views

Total Views
2,346
Views on SlideShare
2,153
Embed Views
193

Actions

Likes
2
Downloads
0
Comments
1

3 Embeds 193

http://www.slideshare.net 107
http://www.superchooha.com 85
http://staging.facebook.slideshare.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Women & Social Media Women & Social Media Presentation Transcript

    • Women & Social Media
      Decoding the psyche of the fairer sex on social platforms.
    • The attention / opinion economy?
    • Word of mouth: 90% of consumers trust online recommendations for purchase decisions [1]
    • Women rule the social web [2]
    • All age groups, the ratio is skewed towards women
      • 69% talk about products within their network
      • 62% post product reviews
      • 87% tell others about a promotion [3]
    • 90% of working women do research online at forums before buying a product
    • The mobile revolution: Putting social media into a billion hands
    • 50% increase of mom blogs between June 2008 and October 2009 [4]
    • Indian Digi Moms spend 15 hours a week on internet [5]
    • Let’s try and demystify the eternal enigma calledwoman! Some successful projects
    • Brands are already leveraging this
    • Bebeautiful.in
      Bebeautiful.in is a custom community created by Pond’s, Dove, Lakme, Sunsilk and Vaseline.
    • Use these online conversations for
    • 2010: Jimmy ChooFoursquare treasure hunt
    • 2009: The Pink Chaddi campaign – 10 million users on Facebook were exposed [4]
    • Sunsilk Gang of Girls - Monthly page views = 3M / Monthly visits = 12M
    • TVS Scooty: The girl power online community!
    • How can Superchooha help you?
    • Health
      Connect around shared passions and stories: Fashion / Home making / Lifestyle / Dating tips
    • Expert tips on the shared passions
    • Fashion apps for user generated activities
    • Virtual gifts: Every girl loves a surprise!
    • References
      Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," Jupiter Research, March 2007
      BrianSolis.com, Google Ad Planner
      Shespeaks.com Media Survey 2008
      http://www.youtube.com/watch?v=w0YU_WOzVFQ&feature=player_embedded
      http://www.alootechie.com/?q=content/indian-digi-moms-spend-15-hours-a-week-internet-survey